] Filters: Author is Ratchford,Mark [Clear All Filters]
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2012. Development and Validation of the Technology Adoption Propensity (TAP) Index. Journal of Business Research. 65(8):1209-1215.
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2007. Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index. Winter Educators' Conference.
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2007. Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index. Proceedings of the American Marketing Association Winter Conference 2007.
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