@article {1984456, title = {Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers{\textquoteright} Offline Spotlight Biases}, journal = {Marketing Letters}, year = {2023}, month = {2023}, abstract = {In general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior{\textemdash}i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers{\textquoteright} need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers{\textquoteright} ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.}, keywords = {Marketing}, url = {https://link.springer.com/article/10.1007/s11002-023-09685-4/}, author = {Hall,Matthew} } @article {1976261, title = {Morality Appraisals in Consumer Responsibilization}, year = {2023}, month = {2023}, address = {Storrs, Connecticut}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @article {1968791, title = {Arming Teachers - An Effective Security Measure or False Sense of Security?}, year = {2022}, month = {2022}, keywords = {Marketing}, url = {https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1984981, title = {Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention}, journal = {Journal of the Association for Consumer Research}, year = {2022}, month = {2022}, pages = {17-26}, keywords = {Marketing}, author = {Pereira,Beatriz and Stornelli,Jason} } @article {1975231, title = {Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention}, journal = {Journal of the Association for Consumer Research}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Pereira,Beatriz and Stornelli,Jason} } @article {1985106, title = {Consumer experience of the algorithmic gaze}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Kaliyamurthy,Ashok and Schau,Hope} } @article {1985111, title = {Consumer imagination \& utopian market heroes}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Luri,Ignacio and Kaliyamurthy,Ashok and Farmer,Matthew} } @article {1975226, title = {Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom}, journal = {Journal of Consumer Affairs}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Schneider,Abigail B. and Chugani,Sunaina and Kaur,Tavleen and Stornelli,Jason and Luchs,Michael G. and Bakpayev,Marat and Garcia-Collart,Tessa and Leonard,Bridget and Ottlewski,Lydia and Pricer,Laura} } @conference {1972001, title = {Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups}, booktitle = {Consumer Culture Theory 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Harrold,Mycah and Borquez,Anabella Donnadieu and Huff,Aimee} } @article {1976266, title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology}, year = {2022}, month = {2022}, address = {Perth, Australia}, keywords = {Marketing}, author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle} } @conference {1968771, title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology}, booktitle = {Association for Consumer Research 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle} } @article {1968986, title = {Hope and Fear in the Experience of Suspense}, journal = {Cognition and Emotion}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny} } @article {1980516, title = {Impeding Behavior in Shopping and Product Trial}, year = {2022}, month = {2022}, address = {New Orleans, Louisianna}, keywords = {Marketing, Supply Chain}, author = {Lee,Hyun-Seok (Huck) and Reynolds-McIlnay,Ryann} } @conference {1968781, title = {The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense}, booktitle = {Association for Consumer Research 2022 Conference}, year = {2022}, month = {2022}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @booklet {1968796, title = {Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising}, year = {2022}, month = {2022}, address = {Chicago, IL}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett} } @article {1968976, title = {The Paradoxes of Smartphone Use: Understanding the User Experience in Today{\textquoteright}s Connected World}, journal = {Journal of Consumer Affairs}, year = {2022}, month = {2022}, pages = {1-24}, keywords = {Marketing}, author = {Faber,Aida and Bee,Colleen and Girju,Marina and Onel,Naz and Rossi,AnnMarie and Cozac,Marina and Lutz,Richard and Nardini,Gia and Song,Camilla} } @conference {1968786, title = {The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap}, booktitle = {Consumer Culture Theory Conference}, volume = {2022}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Pellandini-Simanyi,Lena and Barnhart,Michelle} } @conference {1968776, title = {Platformization of American Gun Culture}, booktitle = {Consumer Culture Theory 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Barnhart,Michelle and Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee} } @conference {1972006, title = {The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada}, booktitle = {2022 Marketing \& Public Policy Conference - American Marketing Association}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} } @article {1971256, title = {Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers}, journal = {Journal of Service Research}, year = {2022}, month = {2022}, abstract = {While consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider{\textquoteright}s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers{\textquoteright} prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.}, keywords = {Marketing}, url = {https://doi.org/10.1177/10946705221111347}, author = {Hall,Matthew and Hyodo,Jamie D} } @article {1982921, title = {Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience}, year = {2022}, month = {2022}, address = {Denver, CO}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Keech,Jessica} } @article {1982926, title = {Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience}, year = {2022}, month = {2022}, address = {Babson College, Boston, MA}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Keech,Jessica} } @article {1968806, title = {UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems}, journal = {Journal of Business Research}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1968981, title = {When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment}, journal = {Communication Research}, year = {2022}, month = {2022}, pages = {1-25}, keywords = {Marketing}, author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny} } @booklet {1972011, title = {You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Harrold,Mycah and Donnadieu Borquez,Anabella and Huff,Aimee} } @article {1985116, title = {Accommodating the algorithmic gaze}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Kaliyamurthy,Ashok and Schau,Hope} } @article {1968996, title = {Are you with or against us? The cognitive and emotional consequences of sponsoring a rival}, journal = {Journal of Business Research}, volume = {124}, year = {2021}, month = {2021}, pages = {698-707}, keywords = {Marketing, OSU-Cascades}, author = {Bee,Colleen and King,Jesse and Stornelli,Jason} } @article {1975236, title = {Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy}, journal = {Journal of Public Policy and Marketing}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Ozanne,Lucie and Stornelli,Jason and Luchs,Michael and Mick,David and Bayuk,Julia and Birau,Mia and Chugani-Marquez,Sunaina and Fransen,Marieke and Herziger,Atar and Komorova,Yuliya and Minton,Elizabeth and Reshadi,Farnoush and Sullivan-Mort,Gillian and Trujillo,Carlos and Bae,Hyeyoon and Dhandra,Tavleen and Z{\'u}{\~n}iga,Miguel Angel} } @article {1972986, title = {Good design is good business{\textquotedblright}: An empirical conceptualization of design management using the balanced scorecard.}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @conference {1968811, title = {How Marketing Can UNRAVEL Wicked Social Problems}, booktitle = {Marketing \& Public Policy Conference - American Marketing Association}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1969001, title = {Introduction to Special Issue on Sport Marketing and Sponsorship}, journal = {Journal of Business Research}, volume = {124}, year = {2021}, month = {2021}, pages = {695-697}, keywords = {Marketing}, author = {Bee,Colleen and Dalakas,Vassilis} } @article {1974966, title = {Leveraging stakeholder networks with outside-in marketing}, journal = {Industrial Marketing Management}, volume = {92}, year = {2021}, month = {2021}, pages = {72-75}, abstract = {The theory of Outside-in marketing (OIM) emphasizes the importance of internal and external partners of a firm to drive strategies for value creation. OIM is based on four key tenets: market sensing and responses, segmentation and targeting, innovation, and employee{\textquoteright}s learning effort. With this commentary, we apply the theory of OIM to network analysis. By doing so, we identify key stakeholder networks as part of a firm{\textquoteright}s business ecosystem and discuss the value that can be extracted from different stakeholder networks. Most prior network research in marketing has mainly used customer or employee network data while neglecting other important stakeholder groups. We provide information about how network analysis of stakeholder data can fill gaps in the marketing literature and provide firms with essential knowledge, economic value, and influence over external partners, and improve the value generation process. We first describe each tenet and give examples of stakeholder networks that can be investigated within the realm of the tenet definitions. We then discuss different challenges that social network research can pose, and end with future research questions that can be explored for empirical research studies.}, keywords = {Marketing}, author = {Petersen,J Andrew and Schmid,Franziska} } @article {1972016, title = {The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market}, journal = {Journal of Consumer Research}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J. S.} } @article {1968991, title = {The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity}, journal = {Psychology and Marketing}, volume = {39}, year = {2021}, month = {2021}, pages = {196-213}, keywords = {Marketing}, author = {Bee,Colleen and Dalakas,Vassilis and Chen,Johnny} } @conference {1968801, title = {Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market}, booktitle = {Association for Consumer Research 2021 Conference (North America)}, year = {2021}, month = {2021}, address = {Duluth, MN}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett} } @article {1972991, title = {Winning isn{\textquoteright}t everything: An investigation linking old school values to fan behaviors}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubrey and Malkewitz,Keven} } @article {1969006, title = {Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations}, journal = {European Journal of Social Psychology}, volume = {50}, year = {2020}, month = {2020}, pages = {749-765}, keywords = {Marketing}, author = {King,Jesse and Bee,Colleen} } @article {1985121, title = {The consumer subject in the algorithmic gaze}, year = {2020}, month = {2020}, keywords = {Marketing}, author = {Kaliyamurthy,Ashok and Schau,Hope} } @conference {1984501, title = {The Logo Life Cycle: An Abstract}, year = {2020}, month = {2020}, pages = {101--102}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nicholas} } @conference {1972996, title = {Meme Products}, year = {2020}, month = {2020}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1974586, title = {On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues}, journal = {Journal of Marketing Research}, volume = {57}, year = {2020}, month = {2020}, pages = {100-117}, abstract = {People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers{\textquoteright} dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer{\textquoteright}s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.}, keywords = {Marketing}, url = {https://doi.org/10.1177/0022243719878390}, author = {Maille,Virginie and Morrin,Maureen and Reynolds-McIlnay,Ryann} } @conference {1973001, title = {Sports Logos Life Cycles}, year = {2020}, month = {2020}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @article {1985136, title = {Sports Logos Life Cycles}, year = {2020}, month = {2020}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @conference {1968821, title = {What{\textquoteright}s Love Got to Do with It that Technology can{\textquoteright}t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble}, booktitle = {Association of Consumer Research}, volume = {48}, year = {2020}, month = {2020}, keywords = {Marketing}, author = {Penaloza,Lisa and Kelleher,Carol Mary Ellen and Barnhart,Michelle} } @article {1968816, title = {Why Americans Are Buying More Guns than Ever}, year = {2020}, month = {2020}, keywords = {Marketing}, url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1985126, title = {The algorithmic gaze shaping consumption}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Kaliyamurthy,Ashok and Schau,Hope} } @article {1985131, title = {Algorithms in practice}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Kaliyamurthy,Ashok and Schau,Hope} } @article {1976271, title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms}, year = {2019}, month = {2019}, address = {Montreal, Canada}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @conference {1968831, title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms}, booktitle = {Consumer Culture Theory Consortium}, year = {2019}, month = {2019}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @article {1968836, title = {Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting}, year = {2019}, month = {2019}, keywords = {Marketing}, url = {https://theglobepost.com/2019/01/02/risks-arming-school-staff/}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1975241, title = {Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit}, journal = {Journal of Consumer Psychology}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Stornelli,Jason and Pereira,Beatriz and Vann,Richard J.} } @article {1969541, title = {Choice Overload and Online Approach Behavior}, journal = {International Journal of e-Business Research}, volume = {15}, year = {2019}, month = {2019}, pages = {56-72}, keywords = {Design Program, Graphic Design, Marketing}, author = {Tung,Tsun-Yin and Burns,Leslie and Koenig,Hal} } @article {1968386, title = {Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs{\textquoteright} Exhaustion}, journal = {Journal of Business Venturing}, year = {2019}, month = {2019}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Murnieks,Charles and Arthurs,Jonathan and Cardon,Melissa S. and Farah,Nusrat and Stornelli,Jason and Haynie,J. M.} } @inbook {1968846, title = {Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies}, year = {2019}, month = {2019}, address = {New York}, keywords = {Marketing}, isbn = {978-1-138-90426-2}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1973006, title = {Design briefs in design-driven new product development}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @article {1968841, title = {How a "Missing" Movement Made Gun Control a Winning Issue}, year = {2019}, month = {2019}, keywords = {Marketing}, url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1985146, title = {How to Get a Job In the sports Industry}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1982931, title = {Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation}, year = {2019}, month = {2019}, address = {Portland, OR}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen} } @article {1974581, title = {Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation}, journal = {Journal of Retailing}, volume = {95}, year = {2019}, month = {2019}, pages = {128-142}, abstract = {This research examines the effects of sounds made by retail technological interfaces {\textendash} self- checkout kiosks, credit card readers, mobile apps, websites {\textendash} at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.}, keywords = {Marketing}, url = {https://doi.org/10.1016/j.jretai.2019.10.006}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen} } @article {1969286, title = {Innovation Program Stagnant? Here{\textquoteright}s How to Get it Unstuck.}, volume = {2019}, year = {2019}, month = {2019}, pages = {112}, address = {Colorado Springs, CO}, abstract = {Steps to get innovation unstuck using Hildegard of Bingen{\textquoteright}s 4 via{\textquoteright}s.}, keywords = {Management, Marketing}, url = {https://www.csbj.com/}, author = {Broome,Jon} } @article {1979306, title = {Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers}, year = {2019}, month = {2019}, address = {Boston}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @article {1972026, title = {Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers}, journal = {Academy of Management Learning and Education}, volume = {18}, year = {2019}, month = {2019}, pages = {261-285}, abstract = {This study examines academic isolation {\textendash} an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one{\textquoteright}s engagement with the field {\textendash} as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers{\textquoteright} isolation in their institutions, we theorize early career researchers{\textquoteright} isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers{\textquoteright} perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.}, keywords = {Marketing}, author = {Brouard,Myriam and Belkir,Meriam and Brunk,Katja and Dalmoro,Marlon and Ferriera,Maria Christina and Figueirdo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @conference {1968826, title = {Relating American{\textquoteright}s Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment}, booktitle = {Association for Consumer Research}, year = {2019}, month = {2019}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @article {1978786, title = {The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace}, year = {2019}, month = {2019}, address = {Bern, Switzerland}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie} } @conference {1973011, title = {Sports Logos Life Cycles}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @article {1985141, title = {Sports Logos Life Cycles}, year = {2019}, month = {2019}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham ,Nick} } @article {1978791, title = {You Didn{\textquoteright}t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations}, year = {2019}, month = {2019}, address = {Savannah, Georgia}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie and Kristofferson,Kirk} } @booklet {1969531, title = {Behind the Scenes With Nikki Brown Business and Marketing Instructor}, year = {2018}, month = {2018}, address = {Corvallis, OR}, abstract = {Each month, Ecampus News features an ecampus instructor. In the February 2018 edition, Nikki Brown, an instructor in OSU{\textquoteright}s College of Business was the featured instructor.}, keywords = {Marketing}, url = {https://ecampus.oregonstate.edu/news/2018/nikki-brown/}, author = {Brown,Nicole} } @conference {1970181, title = {Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?}, booktitle = {Association for Consumer Research}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Chen,Johnny and Gurel-Atay,Eda and Kahle,Lynn R and Suh,Wang Suk} } @article {1972401, title = {Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior}, journal = {Journal of Organizational Behavior}, volume = {39}, year = {2018}, month = {2018}, pages = {629-647}, keywords = {Management, Marketing}, author = {Klotz,Anthony and Bolino,Mark C and Song,Hairong and Stornelli,Jason} } @conference {1972021, title = {Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market}, booktitle = {American Marketing Association Winter Educators{\textquoteright} Conference 2019}, volume = {30}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah} } @booklet {1968856, title = {Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1969011, title = {From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption}, journal = {Journal of Business Research}, volume = {87}, year = {2018}, month = {2018}, pages = {69-79}, abstract = {Sport consumption involves complex psychological processes {\textendash} facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.}, keywords = {Marketing}, author = {Aiken,K. Damon and Bee,Colleen and Walker,Nefertiti} } @article {1975336, title = {I Know, But I{\textquoteright}d Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials}, journal = {Journal of Consumer Affairs}, volume = {52}, year = {2018}, month = {2018}, pages = {209-226}, address = {Medford, MA}, abstract = {This research examines consumers{\textquoteright} current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.}, keywords = {Marketing, OSU-Cascades}, url = {https://onlinelibrary.wiley.com}, author = {Watson,Amy and Zank,Gail and Turri,Anna M.} } @article {1978796, title = {If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption}, year = {2018}, month = {2018}, address = {Dallas, Texas}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie} } @article {1979311, title = {Legitimacy and the Politics of Things}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} } @article {1985161, title = {Logo Life Cycles}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @conference {1973016, title = {Logo Life Cycles}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @conference {1973021, title = {Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @article {1985151, title = {Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Malkewitz,Keven and Ketcham,Nick} } @booklet {1969526, title = {Meeting Students Where They Are}, year = {2018}, month = {2018}, address = {Corvallis, OR}, abstract = {The flexibility of the online classroom gives busy students around the world access to educational opportunities that have not been available in the past. These students are working hard in every aspect of their lives and with a little support from us, their online instructors, we can help them make the most of the time they have in order to learn and grow.}, keywords = {Marketing}, url = {http://blogs.oregonstate.edu/inspire/2018/07/13/meeting-student-where-they-are/}, author = {Brown,Nicole} } @conference {1968851, title = {Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market}, booktitle = {Association for Consumer Research}, volume = {46}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1975276, title = {Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models}, journal = {Nutrients}, volume = {10}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Nakayama,Hiroko and Shimada,Yasuhito and Zang,Liqing and Terasawa,Masahiro and Nishiura,Kaoru and Matsuda,Koichi and Toombs,Charles and Langdon,Chris and Nishimura,Norihiro} } @article {1968861, title = {Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense}, journal = {Journal of the Association for Consumer Research}, volume = {3}, year = {2018}, month = {2018}, address = {University of Chicago Press}, abstract = {Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Brandon and McAlexander,Jim} } @booklet {1972031, title = {Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee} } @conference {1975331, title = {Symbiotic Fashion and Emergent Identity: A Theoretical Model}, booktitle = {University of Southern Denmark}, year = {2018}, month = {2018}, pages = {50}, address = {Odense}, keywords = {Marketing, OSU-Cascades}, url = {https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program}, author = {Watson,Amy} } @article {1983756, title = {The Symbiotic Fashion and Emergent Identity Model}, year = {2018}, month = {2018}, address = {University of Southern Denmark, Odense, Denmark}, keywords = {Marketing, OSU-Cascades}, author = {Watson,Amy} } @article {1976706, title = {Through a Student{\textquoteright}s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course}, year = {2018}, month = {2018}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Brown,Nicole} } @article {1976711, title = {Through A Student{\textquoteright}s Eyes: A Deep Dive Into Online Learning}, year = {2018}, month = {2018}, address = {OSU - Willamette East, 3rd floor of The Valley Library}, keywords = {Marketing}, author = {Brown,Nicole} } @article {1976716, title = {Using Company Case Studies in the Online Classroom}, year = {2018}, month = {2018}, address = {OSU - Horizon Room (MU 49)}, keywords = {Marketing}, author = {Brown,Nicole} } @booklet {1968866, title = {Why Trump{\textquoteright}s Idea to Arm Teachers May Miss the Mark}, year = {2018}, month = {2018}, keywords = {Marketing}, url = {https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335}, author = {Huff,Aimee and Barnhart,Michelle} } @conference {1973026, title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven} } @article {1985156, title = {Winning Isn{\textquoteright}t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Aiken,Damon and Sukhdial,Ajay and Campbell,Richard and Kent,Aubry and Malkewitz,Keven} } @article {1968876, title = {Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers}, journal = {Journal of Macromarketing}, volume = {37}, year = {2017}, month = {2017}, pages = {393-408}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} } @conference {1975286, title = {Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?}, year = {2017}, month = {2017}, keywords = {Marketing}, author = {Veltri,Frank and Moody,R} } @article {1976291, title = {Assembling Safety in an Armed America}, year = {2017}, month = {2017}, address = {Melbourne, Australia}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1976286, title = {Assembling Safety in an Armed America}, year = {2017}, month = {2017}, address = {Eugene, Oregon}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1982941, title = {Auditory Feedback and the Shopping Experience}, year = {2017}, month = {2017}, address = {Bloomington, MN}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann} } @conference {1968871, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, booktitle = {Association for Consumer Research}, volume = {45}, year = {2017}, month = {2017}, pages = {675-676}, address = {San Diego, CA}, keywords = {Marketing}, url = {twitter.com/huffmatic}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} } @article {1976276, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, year = {2017}, month = {2017}, address = {San Diego, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @article {1976281, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, year = {2017}, month = {2017}, address = {Anaheim, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @article {1979316, title = {Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies}, year = {2017}, month = {2017}, address = {University of Arizona}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1970021, title = {Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison}, journal = {Sustainability}, volume = {9}, year = {2017}, month = {2017}, keywords = {Design Program, Marketing}, url = {https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901}, author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien} } @article {1973406, title = {The effects of process orientations on collaboration technology use and outcomes in product development}, journal = {Journal of Management Information Systems}, volume = {34}, year = {2017}, month = {2017}, pages = {520-559}, keywords = {Marketing}, author = {Montoya,Mitzi and Bala,Hillol and Massey,Anne P} } @conference {1970036, title = {Effects pf Green Self-Identity and Gender Influences on Consumers{\textquoteright} Involvement and Patronage Intention in Eco-Apparel Consumption}, booktitle = {Association for Consumer Research}, year = {2017}, month = {2017}, address = {San Diego, California}, keywords = {Design Program, Marketing}, author = {Tung,Tsun-Yin and Koenig,Hal and Chen,Hsiou-Lien} } @article {1968881, title = {Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP}, journal = {Journal of Macromarketing}, volume = {37}, year = {2017}, month = {2017}, keywords = {Marketing}, author = {Barnhart,Michelle and Mish,Jenny} } @article {1973396, title = {Hospitality Industry Labor Shortage A Mixed?Methods Investigation}, year = {2017}, month = {2017}, keywords = {BIS, Marketing, OSU-Cascades, OSU-Cascades Hospitality Mgt}, author = {Montgomery,Todd} } @article {1974591, title = {How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments}, journal = {Journal of Retailing}, volume = {93}, year = {2017}, month = {2017}, pages = {266-282}, keywords = {Marketing}, url = {https://doi.org/10.1016/j.jretai.2017.03.003}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen and Nordfalt,Jens} } @article {1978811, title = {I Thought People Would Be Stoked on Me{\textquoteright}: The Effect of Received Attention on Purchase Satisfaction}, year = {2017}, month = {2017}, address = {Dallas, Texas}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie} } @article {1979321, title = {Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field}, year = {2017}, month = {2017}, address = {Anaheim, CA}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @article {1978801, title = {Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction}, year = {2017}, month = {2017}, address = {San Diego, California}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie} } @article {1978806, title = {Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction}, year = {2017}, month = {2017}, keywords = {Marketing}, author = {Hall,Matthew and Hyodo,Jamie} } @article {1972036, title = {Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings}, journal = {Journal of Marketing Management}, volume = {33}, year = {2017}, month = {2017}, pages = {244-271}, abstract = {We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products {\textendash} materials, form and function {\textendash} can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.}, keywords = {Marketing}, author = {Wilner,Sarah J. S. and Huff,Aimee} } @article {1982936, title = {Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times}, year = {2017}, month = {2017}, address = {Washington, D.C.}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Mayor,Lauren and Keech,Jessica and Morrin,Maureen} } @article {1969016, title = {Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University}, journal = {Journal of School Public Relations}, volume = {37}, year = {2016}, month = {2016}, pages = {249-274}, keywords = {Marketing}, author = {Rumpakis,Alexandra and Bee,Colleen and Lee,Jason} } @article {1983616, title = {Commercialization of university technologies}, year = {2016}, month = {2016}, address = {MU}, keywords = {Marketing}, author = {Toombs,Charles} } @article {1972046, title = {The Evolving Family Assemblage: How Senior Families {\textquoteright}Do{\textquoteright} Family}, journal = {European Journal of Marketing}, volume = {50}, year = {2016}, month = {2016}, pages = {892-915}, abstract = {Purpose
A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.

Approach
This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.

Findings
This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.

Originality/Value
This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families {\textquoteleft}do{\textquoteright} family; and 3) argues for a broader notion of family {\textendash} one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life.}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @conference {1975291, title = {An exploration of where social media marketing is taught across the university campus.}, booktitle = {Marketing Educators Association}, year = {2016}, month = {2016}, address = {Denver, CO}, keywords = {Marketing}, author = {Veltri,Frank and Moody,R} } @article {1979326, title = {From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT}, year = {2016}, month = {2016}, address = {Lille, France}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @conference {1975301, title = {The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.}, booktitle = {Applied Sport Management conferencer}, year = {2016}, month = {2016}, address = {Baton Rouge, LA}, keywords = {Marketing}, author = {Veltri,Frank and Miller,J and Presley,R and Charlton,A} } @article {1978816, title = {Perpetual Dispossession: An Exploration of Ownership without Possession}, year = {2016}, month = {2016}, address = {Berlin, Germany}, keywords = {Marketing}, author = {Hall,Matthew and Zhao,Xin} } @article {1971261, title = {Perpetual Dispossession: An Exploration of Ownership without Possession}, journal = {Advances in Consumer Research}, volume = {44}, year = {2016}, month = {2016}, address = {Duluth, MN}, abstract = {We examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self}, keywords = {Marketing}, url = {https://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf}, author = {Hall,Matthew and Zhao,Xin} } @article {1979331, title = {The Pot Problem: The Role of Design in Legitimation of New Markets}, year = {2016}, month = {2016}, address = {Las Vegas}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} } @conference {1972041, title = {The Pot Problem: The Role of Design in Legitimation of New Markets}, booktitle = {American Marketing Association 2016 Winter Educators{\textquoteright} Proceedings}, year = {2016}, month = {2016}, pages = {D10-11}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} } @article {1969536, title = {Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign}, journal = {Nutrients}, volume = {8}, year = {2016}, month = {2016}, abstract = {The objective of this study was to create/test a social marketing campaign to increase
fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP)
eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were
conducted in intervention counties (IC) and one control county. Participants were female (86\%{\textendash}100\%)
with 1{\textendash}2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50\% preferred the
Internet for delivery of healthy eating information. Participants reported time/financial burdens, low
household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.
A Food Hero (FH) campaign was created/delivered daily August{\textendash}October 2009 to mothers through
multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH
name recall (12\%) and interpretation of intended messages (60\%) vs. control (3\%, 23\%, respectively).
Compared to controls, the IC were less likely to report healthy food preparation as time consuming or
a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based
on county/household characteristics. The FH campaign increased FH awareness and positive FV
beliefs. A longer campaign with FV assessments will increase understanding of the target audience,
and allow for campaign refinement.
}, keywords = {Marketing}, url = {doi:10.3390/nu8090562}, author = {Tobey,Lauren N and Koenig,Hal and Brown,Nicole and Manore,Melinda M} } @book {1975281, title = {Shifters: Corporate Investing And Disruptive Change}, year = {2016}, month = {2016}, pages = {100}, address = {Corvallis, Oregon}, abstract = {Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.}, keywords = {Marketing}, url = {www.co-innovators.com}, author = {Van Order,Mark} } @article {1976296, title = {Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock}, year = {2016}, month = {2016}, address = {San Luis Obispo, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @conference {1975296, title = {Teaching Principles of Marketing: Student group projects from A to Z.}, booktitle = {Marketing Educators Association}, year = {2016}, month = {2016}, address = {Denver, CO}, keywords = {Marketing}, author = {Veltri,Frank and Scofield,A and Black,C} } @article {1982946, title = {Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays}, year = {2016}, month = {2016}, address = {Secaucus, NJ}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann} } @article {1982951, title = {The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays}, year = {2015}, month = {2015}, address = {Coral Gables, FL}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen and Nordfalt,Jens} } @article {1975341, title = {Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?}, journal = {Journal of Marketing Communications}, volume = {21}, year = {2015}, month = {2015}, pages = {300-315}, keywords = {Marketing, OSU-Cascades}, url = {http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top\&needAccess=true}, author = {Watson,Amy and Turri,A. M.} } @conference {1984506, title = {Creating Brand Impressions Through Package Design}, year = {2015}, month = {2015}, pages = {259--259}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven} } @article {1983621, title = {Dulse Commercialization}, year = {2015}, month = {2015}, address = {Salem Oregon}, keywords = {Marketing}, author = {Toombs,Charles} } @article {1972276, title = {Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics}, journal = {Entrepreneurship Research Journal}, year = {2015}, month = {2015}, keywords = {Marketing, OSU-Cascades}, author = {King,Jesse} } @article {1979336, title = {Focus on the Form, Forget about the Function: Marketplaces for Illicit Products}, year = {2015}, month = {2015}, address = {San Antonio, TX}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J. S.} } @article {1976311, title = {Marketing Services to Older Consumers}, year = {2015}, month = {2015}, address = {Eugene, OR}, keywords = {Marketing}, author = {Barnhart,Michelle} } @article {1972521, title = {Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation}, journal = {International Journal of Nonprofit and Voluntary Sector Marketing}, volume = {21}, year = {2015}, month = {2015}, pages = {82-95}, abstract = {This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.}, keywords = {Marketing}, url = {DOI: 10.1002/nvsm.1544}, author = {McAlexander,Jim and Koenig,Hal and DuFault,Beth} } @article {1982956, title = {On the Other Hand{\textellipsis}: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads}, year = {2015}, month = {2015}, address = {Phoenix, AZ}, keywords = {Marketing}, author = {Maille,Virginie and Morrin,Maureen and Reynolds-McIlnay,Ryann} } @article {1976306, title = {(Re)Assembling Family: An Examination of How Senior Families {\textquoteright}Do{\textquoteright} Family}, year = {2015}, month = {2015}, address = {University of Arkansas}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1976301, title = {Round Table panelist - The future of research in eldercare}, year = {2015}, month = {2015}, address = {New Orleans}, keywords = {Marketing}, author = {Barnhart,Michelle} } @article {1972526, title = {Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities}, journal = {Journal of Marketing for Higher Education}, volume = {24}, year = {2014}, month = {2014}, pages = {243-257}, abstract = {This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal and DuFault,Beth} } @article {1973031, title = {Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength}, year = {2014}, month = {2014}, keywords = {Marketing}, author = {Giese,Joan and Malkewitz,Keven and Orth,Ulrich and Henderson,Pam} } @article {1972281, title = {The Affect Heuristic in Early Judgments of Product Innovations}, journal = {Journal of Consumer Behaviour}, volume = {16}, year = {2014}, month = {2014}, pages = {411-428}, keywords = {Marketing, OSU-Cascades}, author = {King,Jesse and Slovic,P} } @article {1982961, title = {Auditory Feedback and the Online Shopping Experience}, year = {2014}, month = {2014}, address = {Baltimore, MD}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann} } @article {1981421, title = {Borderlands: The Intersection of Liminality and Stable Third Place}, year = {2014}, month = {2014}, address = {Helsinki Finland}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth} } @article {1979341, title = {Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy}, year = {2014}, month = {2014}, address = {London, UK}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J. S.} } @article {1981416, title = {Consuming and Consumption in Third Space Communites: Constructing Sanctuary}, year = {2014}, month = {2014}, address = {Baltimore}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1976316, title = {Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended}, year = {2014}, month = {2014}, address = {Guadalajara, Mexico}, keywords = {Marketing}, author = {Gentry,James and Phillips,Lynn and Barnhart,Michelle} } @article {1973411, title = {The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions}, journal = {Journal of Product Innovation Management}, volume = {31}, year = {2014}, month = {2014}, pages = {516-534}, keywords = {Marketing}, author = {Kang,W. and Montoya,Mitzi} } @article {1976326, title = {In and Out: Paid Caregivers as Members of the Family...kind of}, year = {2014}, month = {2014}, address = {Helsinki, Finland}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1968886, title = {Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family}, journal = {Journal of Marketing Management}, volume = {30}, year = {2014}, month = {2014}, pages = {1680-1702}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Cotte,June} } @article {1973311, title = {The Marketization of Religion: Field, Capital, and Consumer Identity}, journal = {Journal of Consumer Research}, volume = {41}, year = {2014}, month = {2014}, pages = {858-875}, address = {Madison Wisconsin}, abstract = {Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth and Martin,Diane and Schouten,John} } @article {1976321, title = {A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption}, year = {2014}, month = {2014}, address = {Atlanta, GA}, keywords = {Marketing}, author = {Barnhart,Michelle and Ratchford,Mark} } @article {1982966, title = {Neatness Matters: The Effect of Display Neatness on Product Color Choice}, year = {2014}, month = {2014}, address = {Philadelphia, PA}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann and Morrin,Maureen} } @article {1982971, title = {Neatness Matters: The Effect of Display Neatness on Product Color Choice}, year = {2014}, month = {2014}, address = {Stockholm, Sweden}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann} } @article {1969031, title = {The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System}, journal = {Journal of Family Business Strategy}, volume = {5}, year = {2014}, month = {2014}, pages = {323-333}, keywords = {Marketing, Strategy \& Entrepreneurship}, url = {http://dx.doi.org/10.1016/j.jfbs.2013.12.001}, author = {Bee,Colleen and Neubaum,Donald} } @article {1975351, title = {A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study}, journal = {Journal of Education for Business}, volume = {90}, year = {2014}, month = {2014}, pages = {103-110}, keywords = {Marketing, OSU-Cascades}, author = {Cook,S. and Watson,Amy and Parker,S.} } @article {1975346, title = {Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems}, journal = {Journal of Macromarketing}, volume = {34}, year = {2014}, month = {2014}, pages = {505-519}, keywords = {Marketing, OSU-Cascades}, author = {Newman,C. and Turri,A. M. and Howlett,E. and Watson,Amy} } @inbook {1969021, title = {Undertaking Brand Design in Sports}, year = {2014}, month = {2014}, keywords = {Marketing}, author = {Malkewitz,Keven and Bee,Colleen} } @inbook {1984316, title = {Undertaking Successful Brand Design in Sport}, year = {2014}, month = {2014}, pages = {89-108}, address = {New York, NY}, keywords = {Marketing}, author = {Malkewitz,Keven and Bee,Colleen} } @inbook {1969026, title = {Undertaking Successful Brand Design in Sport}, year = {2014}, month = {2014}, pages = {89-108}, address = {New York, NY}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven and Bee,Colleen} } @article {1973416, title = {Antecedents and Consequences of Creativity in Product Innovation Teams}, journal = {Journal of Product Innovation Management}, volume = {30}, year = {2013}, month = {2013}, pages = {170-185}, keywords = {Marketing}, author = {Im,S. and Montoya,Mitzi and Workman,J.} } @article {1982976, title = {Auditory Feedback Affecting the Online Shopping Experience}, year = {2013}, month = {2013}, address = {Babson College, Babson Park, MA}, keywords = {Marketing}, author = {Reynolds-McIlnay,Ryann} } @article {1973421, title = {Brand Specific Design Effects: Form and Function}, journal = {Journal of Product Innovation Management}, volume = {30}, year = {2013}, month = {2013}, pages = {994-1008}, keywords = {Marketing}, author = {Townsend,J. D. and Kang,W. K. and Montoya,Mitzi and Calantone,R.} } @article {1972051, title = {Complexities of consumption: The case of childcare}, journal = {Journal of Consumer Affairs}, volume = {47}, year = {2013}, month = {2013}, pages = {72-97}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,J} } @article {1974311, title = {The Connubial Relationship between Market Orientation and Entrepreneurial Orientation}, journal = {Journal of Marketing Theory and Practice}, volume = {21}, year = {2013}, month = {2013}, pages = {141-161}, keywords = {Marketing, MBA}, author = {Kwak,Hyokjin and Jaju,Anupam and Puzakova,Marina and Rocereto,Joseph F.} } @article {1969041, title = {Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions}, journal = {Journal of Consumer Behaviour}, volume = {12}, year = {2013}, month = {2013}, pages = {370-381}, keywords = {Marketing}, author = {Bee,Colleen and Madrigal,Robert} } @article {1968891, title = {Financial insecurity and deprivation}, journal = {Journal of Consumer Research}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Fischer,Ellen and Martin,Kelly and Hill,Ronald and Kamakura,Wagner and Du,Rex and Penaloza,Lisa and Barnhart,Michelle and Sharma,Eesha and Alter,Adam and Ustuner,Tuba and Thompson,Craig} } @article {1979346, title = {Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah} } @article {1979351, title = {Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design}, year = {2013}, month = {2013}, address = {Tucson}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah} } @article {1979981, title = {Helpful \& Safe vs Useless \& Dangerous}, year = {2013}, month = {2013}, address = {OSU-Cascades}, keywords = {Marketing, OSU-Cascades}, author = {King,Jesse} } @article {1981436, title = {Leaving an Identity-Central Community of Practice}, year = {2013}, month = {2013}, address = {University of Arizona}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth} } @article {1981446, title = {Leaving and Identity-Central Community of Practice}, year = {2013}, month = {2013}, address = {Tucson AZ}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten,John and DuFault,Beth and Martin,Diane} } @article {1981431, title = {Living and Leaving Brand Community}, year = {2013}, month = {2013}, address = {Montreal Canada}, keywords = {Marketing}, author = {McAlexander,Jim} } @conference {1970186, title = {The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts}, booktitle = {Society of Consumer Psychology}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Chen,Johnny and Xie,Vincent} } @article {1981426, title = {Our Scientific Heritage}, year = {2013}, month = {2013}, address = {Chicago}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth} } @article {1975246, title = {Rebuilding the Relationship Between Manufacturers and Retailers}, journal = {MIT Sloan Management Review}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Dawar,Niraj and Stornelli,Jason} } @article {1969036, title = {Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages}, journal = {Journal of Marketing Communications}, year = {2013}, month = {2013}, keywords = {Marketing}, url = {http://dx.doi.org/10.1080/13527266.2013.828768}, author = {Bee,Colleen and Dalakas,Vassilis} } @article {1974301, title = {The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes}, journal = {Journal of Advertising}, volume = {42}, year = {2013}, month = {2013}, pages = {16-29}, keywords = {Marketing, MBA}, author = {Puzakova,Marina and Kwak,Hyokjin and Taylor,Charles R} } @article {1981441, title = {A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica}, year = {2013}, month = {2013}, address = {Tucson AZ}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth} } @article {1974306, title = {When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings}, journal = {Journal of Marketing}, volume = {77}, year = {2013}, month = {2013}, pages = {81-100}, abstract = {The brand relationship literature shows that the humanizing of brands and products generates more favorable consumer attitudes and thus enhances brand performance. However, the authors propose negative downstream consequences of brand humanization{\textemdash}that is, the anthropomorphization of a brand can negatively affect consumers{\textquoteright} brand evaluations when the brand faces negative publicity caused by product wrongdoings. They find that consumers who believe in personality stability (i.e., entity theorists) view anthropomorphized brands that undergo negative publicity less favorably than non-anthropomorphized brands. In contrast, consumers who advocate personality malleability (i.e., incremental theorists) are less likely to devalue an anthropomorphized brand from a single instance of negative publicity. Finally, the authors explore three firm response strategies (i.e., denial, apology, and compensation) that can affect the evaluations of anthropomorphized brands between consumers with different implicit theory perspectives. They find that entity theorists have more difficulty in combating the adverse effects of brand anthropomorphization than incremental theorists. Furthermore, they demonstrate that compensation (vs. denial or apology) is the only effective response among entity theorists.}, keywords = {Marketing, MBA}, author = {Puzakova,Marina and Kwak,Hyokjin and Rocereto,Joseph} } @article {1968896, title = {Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble}, journal = {Journal of Consumer Research}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Barnhart,Michelle and Penaloza,Lisa} } @article {1973041, title = {The Accuracy of Design-Based Judgments: A Constructivist Approach,}, year = {2012}, month = {2012}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven} } @article {1972961, title = {The accuracy of design-based judgments: A constructivist approach}, journal = {Journal of Retailing}, year = {2012}, month = {2012}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1984511, title = {The accuracy of design-based judgments: A constructivist approach}, journal = {Journal of Retailing}, year = {2012}, month = {2012}, keywords = {Marketing}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1972531, title = {Building Communities of Philanthropy in Higher Education: Contextual Influences}, journal = {International Journal of Nonprofit and Voluntary Sector Marketing}, volume = {17}, year = {2012}, month = {2012}, pages = {122-131}, abstract = {In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community{\textquoteright}s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal} } @article {1979361, title = {Commercial Elder Care: Implications for Consumer Research and Public Policy}, year = {2012}, month = {2012}, address = {Toronto}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1968901, title = {Development and Validation of the Technology Adoption Propensity (TAP) Index}, journal = {Journal of Business Research}, volume = {65}, year = {2012}, month = {2012}, pages = {1209-1215}, keywords = {Marketing}, author = {Ratchford,Mark and Barnhart,Michelle} } @article {1981451, title = {Genius for Sale: The Conspicuous Consumption of Ideas}, year = {2012}, month = {2012}, address = {Oxford University}, keywords = {Marketing}, author = {McAlexander,Jim and DuFault,Beth} } @article {1973036, title = {Interior Design and Store Personality}, year = {2012}, month = {2012}, keywords = {Marketing}, author = {Orth,Ulrich and Heinrich,Frauke and Malkewitz,Keven} } @article {1969051, title = {It{\textquoteright}s Not Whether You Win or Lose, It{\textquoteright}s How the Game is Played: The Influence of Sports Programming on Advertising}, journal = {Journal of Advertising}, volume = {41}, year = {2012}, month = {2012}, pages = {47-58}, keywords = {Marketing}, author = {Bee,Colleen and Madrigal,Robert} } @article {1969046, title = {Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment}, journal = {Media Psychology}, volume = {24}, year = {2012}, month = {2012}, pages = {143-153}, keywords = {Marketing}, author = {Bee,Colleen and Madrigal,Robert} } @article {1972966, title = {Servicescape interior design and consumers{\textquoteright} personality impressions}, journal = {Journal of Services Marketing}, year = {2012}, month = {2012}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke} } @article {1984516, title = {Servicescape interior design and consumers{\textquoteright} personality impressions}, journal = {Journal of Services Marketing}, year = {2012}, month = {2012}, keywords = {Marketing}, author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke} } @article {1979356, title = {Using the Marketplace to Reconceptualize Motherhood}, year = {2012}, month = {2012}, address = {Vancouver}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @article {1981461, title = {20 Years in the Field: The Ethnographic Journey}, year = {2011}, month = {2011}, address = {Las Vegas, NV}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973426, title = {3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance}, journal = {Decision Sciences}, volume = {42}, year = {2011}, month = {2011}, pages = {451-476}, keywords = {Marketing}, author = {Montoya,Mitzi and Massey,A. P. and Lockwood,N. S.} } @article {1979386, title = {The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care}, year = {2011}, month = {2011}, address = {Chicago}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979376, title = {The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @article {1979366, title = {Boycotters Who Don{\textquoteright}t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Wang,Juan and Huff,Aimee} } @article {1979381, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, year = {2011}, month = {2011}, address = {Chicago}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979371, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Huff,Aimee} } @inbook {1972056, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, volume = {13}, year = {2011}, month = {2011}, pages = {111-126}, address = {Bingley}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1975221, title = {Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions}, journal = {Journal of Marketing Theory and Practice}, year = {2011}, month = {2011}, abstract = {If high customer satisfaction is attributed for the growth of e-tail
sales, trust, or the lack thereof, is one of the most cited deterrents. While much
research has been conducted examining the impact of identity theft, online
privacy, and perceived security on consumer trust, order fulfillment and other
components of business reliability outside of the security context have
received relatively little attention. The present study examines the impact of
order fulfillment information cues, via carrier disclosure, on consumer
perceptions of e-tailer credibility, price, and product attitude. Results of a
between-subjects experiment show that the familiarity of the e-tailer and
carrier can positively impact perceptions of e-tailer credibility.}, keywords = {Marketing, OSU-Cascades}, author = {Stokes,Amy and Jensen,Thomas D and Watson,Amy} } @article {1985166, title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance}, year = {2011}, month = {2011}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @conference {1973046, title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance}, year = {2011}, month = {2011}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @article {1969056, title = {The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief}, journal = {Media Psychology}, volume = {14}, year = {2011}, month = {2011}, pages = {259-288}, keywords = {Marketing}, author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica} } @article {1973431, title = {Form and Function: A Matter of Perspective}, journal = {Journal of Product Innovation Management}, volume = {28}, year = {2011}, month = {2011}, pages = {374-377}, keywords = {Marketing}, author = {Townsend,J. D. and Montoya,Mitzi and Calantone,R. J.} } @article {1968906, title = {Living U.S. Capitalism: The Normalization of Credit/Debt}, journal = {Journal of Consumer Research}, volume = {38}, year = {2011}, month = {2011}, pages = {743-762}, keywords = {Marketing}, author = {Penaloza,Lisa and Barnhart,Michelle} } @article {1974316, title = {The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales}, journal = {Advances in International Marketing}, volume = {22}, year = {2011}, month = {2011}, pages = {53-71}, keywords = {Marketing, MBA}, author = {Rocereto,Joseph F and Puzakova,Marina and Anderson,Rolph E and Kwak,Hyokjin} } @article {1981586, title = {Segmenting a Fragmented Market {\textendash} Challenges and How to Get It Right}, year = {2011}, month = {2011}, keywords = {BIS, Marketing, OSU-Cascades, OSU-Cascades Hospitality Mgt}, author = {Montgomery,Todd} } @article {1981456, title = {Where are we going with this...relationship?}, year = {2011}, month = {2011}, address = {Winter Park Fl}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1981471, title = {Building Communities of Affinity}, year = {2010}, month = {2010}, address = {Portland OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1985171, title = {Can You Judge a Book by Its Cover?}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1970191, title = {Changes in Social Values in the United States, 1976-2007: {\textquoteright}Self-Respect{\textquoteright} Is on the Upswing as {\textquoteright}Sense of Belonging{\textquoteright} Becomes Less Important.}, journal = {Journal of Advertising Research}, volume = {50}, year = {2010}, month = {2010}, pages = {57-67}, keywords = {Marketing}, author = {Chen,Johnny and Gurel-Atay,Eda and Xie,Guang-Xin and Kahle,Lynn} } @article {1981466, title = {Communitas Interruptus}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973436, title = {Connecting IT Service Operations to Service Marketing Practices}, journal = {Decision Sciences}, volume = {26}, year = {2010}, month = {2010}, pages = {65-85}, keywords = {Marketing}, author = {Montoya,Mitzi and Massey,A. P. and Khatri,V.} } @article {1972536, title = {Contextual Influences: Building Brand Community in Large and Small Colleges}, journal = {Journal of Marketing for Higher Education}, year = {2010}, month = {2010}, abstract = {This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal} } @article {1969071, title = {Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context}, journal = {International Journal of Sports Marketing and Sponsorship}, volume = {11}, year = {2010}, month = {2010}, pages = {140-157}, address = {London}, abstract = {Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.}, keywords = {Marketing}, author = {Bee,Colleen and Havitz,Mark E.} } @article {1972971, title = {Formation of consumer price expectation based on package design: attractive and quality routes}, journal = {Journal of Marketing Theory and Practice}, year = {2010}, month = {2010}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1973051, title = {Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Orth,Ulrich and Campana,Daniela and Malkewitz,Keven} } @article {1984521, title = {Formation of consumer price expectation based on package design: attractive and quality routes}, journal = {Journal of Marketing Theory and Practice}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1984321, title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising}, journal = {Journal of Current Issues and Research in Advertising}, volume = {32}, year = {2010}, month = {2010}, pages = {69-80}, abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen} } @article {1969061, title = {Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen} } @article {1969066, title = {Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising}, journal = {Journal of Current Issues and Research in Advertising}, volume = {32}, year = {2010}, month = {2010}, pages = {69-80}, abstract = {This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers{\textquoteright} self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.}, keywords = {Marketing, MBA}, author = {Orth,Ulrich and Malkewitz,Keven and Bee,Colleen} } @article {1972976, title = {The influence of program context intensity: An examination of television advertising during war news}, journal = {Journal of Current Issues and Research in Advertising}, year = {2010}, month = {2010}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven} } @article {1973056, title = {The Influence of Program Context Intensity: An Examination of Television Advertising During War News}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Aiken,Damon and Malkewitz,Keven} } @article {1984526, title = {The influence of program context intensity: An examination of television advertising during war news}, journal = {Journal of Current Issues and Research in Advertising}, year = {2010}, month = {2010}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1983471, title = {An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective}, year = {2010}, month = {2010}, address = {Madison, WI}, keywords = {Marketing}, author = {Stokes,Amy and Murray,Jeff B} } @article {1974321, title = {Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia}, journal = {International Journal of Advertising}, volume = {29}, year = {2010}, month = {2010}, pages = {727-764}, keywords = {Marketing, MBA}, author = {Puzakova,Marina and Kwak,Hyokjin and Larsen Andras,Trina} } @article {1983476, title = {What is Consumer Confusion and How is it Measured?}, year = {2010}, month = {2010}, address = {Denver, CO}, keywords = {Marketing}, author = {Stokes,Amy and Kopp,Steven W and Suter,Tracy A} } @article {1985181, title = {Building Your Killer Business Plan}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1973446, title = {Can you Hear Me Now? Communication in Virtual Product Development Teams}, journal = {Journal of Product Innovation Management}, volume = {26}, year = {2009}, month = {2009}, pages = {139-155}, keywords = {Marketing}, author = {Montoya,Mitzi and Massey,A. P. and Hung,C. and Crisp,B.} } @article {1983481, title = {Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions}, year = {2009}, month = {2009}, address = {Tampa, FL}, keywords = {Marketing}, author = {Stokes,Amy and Turri,Anna and Tangari,Andrea} } @article {1975306, title = {Club sport national tournament: Economic impact of a small event on a mid-size community}, journal = {Recreational Sport Journal}, volume = {33}, year = {2009}, month = {2009}, pages = {119-128}, keywords = {Marketing}, author = {Veltri,Frank and Miller,J and Harris,A} } @article {1973316, title = {Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study}, journal = {New England Journal of Entrepreneurship}, year = {2009}, month = {2009}, pages = {49-62}, abstract = {Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.}, keywords = {Marketing}, author = {McAlexander,Jim and Nelson,Rachel and Bates,Chris} } @article {1985186, title = {Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985211, title = {An Ex- Expatriate{\textquoteright}s Experiences}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1983486, title = {Explaining Obesity: An Inquiry into the Lives of the Obese}, year = {2009}, month = {2009}, address = {Duluth, MN}, keywords = {Marketing}, author = {Murray,Jeff and Bui,Myla and Stokes,Amy} } @article {1973441, title = {Exploring New Product Development Project Review Practices}, journal = {Journal of Product Innovation Management}, volume = {26}, year = {2009}, month = {2009}, pages = {520-635}, keywords = {Marketing}, author = {Schmidt,J. B. and Sarangee,K. and Montoya,Mitzi} } @article {1985191, title = {Making Your Passion Your Occupation: How to Get Employed Doing What You Love}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @conference {1984291, title = {Negotiating Agency in the Elderly Consumption Ensemble}, booktitle = {Association for Consumer Research}, volume = {36}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Barnhart,Michelle and Penaloza,Lisa} } @article {1985196, title = {New Product Development in the Athletic Footwear and Apparel Industry}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985206, title = {New Product Development in the Athletic Footwear and Apparel Industry}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985201, title = {Overview of Wine Research}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1980106, title = {Psychology of Sales}, year = {2009}, month = {2009}, address = {Bend, Oregon}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David} } @article {1982671, title = {The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market}, year = {2009}, month = {2009}, address = {Baltimore, MD}, keywords = {Marketing, MBA}, author = {Puzakova,Marina and Kwak,Hyokjin and Andras,Trina Larsen and Zinkhan,George M.} } @conference {1973061, title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985176, title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy}, year = {2009}, month = {2009}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1979986, title = {Untitled}, year = {2009}, month = {2009}, address = {Portland, OR}, keywords = {Marketing, OSU-Cascades}, author = {King,Jesse} } @article {1980101, title = {Why Consumers Buy Green}, year = {2009}, month = {2009}, address = {OSU-Cascades}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David and Shinderman,Matt} } @article {1983496, title = {Consumers{\textquoteright} (Dis)Use of the Nutrition Facts Panel}, year = {2008}, month = {2008}, address = {Philadelphia, PA}, keywords = {Marketing}, author = {Stokes,Amy and Jensen,Thomas D} } @article {1985246, title = {Creating Brand Impressions through Package Design}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985236, title = {Creating Brand Impressions through Package Design}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985231, title = {Creating Brand Impressions with Packaging Design}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven} } @conference {1973066, title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @article {1985221, title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Parkman,Ian and Malkewitz,Keven} } @article {1985216, title = {Directing Consumer Price Expectation through Package Design}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven} } @conference {1973071, title = {Directing Consumer Price Expectation through Package Design}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Orth,Ulich H. and Malkewitz,Keven} } @article {1978161, title = {Ehtics in Advertising: The Unilever case study}, year = {2008}, month = {2008}, address = {Corvallis, Oregon}, keywords = {Marketing, MBA}, author = {Elton,Mark} } @article {1978156, title = {Ethics in Advertising: The Unilever case study}, year = {2008}, month = {2008}, address = {Corvallis, Oregon}, keywords = {Marketing, MBA}, author = {Elton,Mark} } @article {1973076, title = {Holistic Package Design and Consumer Brand Impressions}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Orth,Ulrich and Malkewitz,Keven} } @article {1972981, title = {Holistic package design and consumer brand impressions}, journal = {Journal of Marketing}, year = {2008}, month = {2008}, keywords = {Marketing, MBA}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1984531, title = {Holistic package design and consumer brand impressions}, journal = {Journal of Marketing}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven and Orth,Ulrich} } @article {1983491, title = {The Impact of Eco-Labeling on Consumer Perceptions}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Stokes,Amy and Turri,Anna} } @article {1985226, title = {The Marketing Canon}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1970196, title = {Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"}, journal = {Journal of Sport Management}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Chen,Johnny and Madrigal,Robert} } @article {1976336, title = {Negotiating Agency in the Elderly Consumption Ensemble}, year = {2008}, month = {2008}, address = {San Francisco, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Penaloza,Lisa} } @article {1985241, title = {Product Design Research}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1975311, title = {Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?}, journal = {Journal of Contemporary Athletics}, volume = {3}, year = {2008}, month = {2008}, pages = {45-56}, keywords = {Marketing}, author = {Veltri,Frank and Miller,J and Gillentine,J} } @article {1979991, title = {Untitled}, year = {2008}, month = {2008}, address = {San Diego, CA}, keywords = {Marketing, OSU-Cascades}, author = {King,Jesse} } @article {1976331, title = {Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble}, year = {2008}, month = {2008}, keywords = {Marketing}, author = {Barnhart,Michelle and Penaloza,Dr. Lisa} } @article {1980141, title = {Alumni Giving: Cultivating Connections that Build Commitment}, year = {2007}, month = {2007}, address = {San Diego, CA}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim} } @conference {1973081, title = {Communicating with Product Design}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985251, title = {Communicating with Product Design}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1972541, title = {Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe}, journal = {European Journal of Marketing}, volume = {41}, year = {2007}, month = {2007}, abstract = {This study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.}, keywords = {Marketing}, author = {Orth,Ulrich and Koenig,Hal and Firbasova,Zuzana} } @article {1980111, title = {Examining the Question-Behavior Effect Using the Implicit Association Test}, year = {2007}, month = {2007}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David and Sprott,David E and Spangenberg,Eric R and Perkins,Andrew and Smith,Ronn J} } @conference {1973086, title = {How Design Influences Attitudes and Beliefs about Products}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985256, title = {How Design Influences Attitudes and Beliefs about Products}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1976341, title = {Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research}, year = {2007}, month = {2007}, address = {Hanover, NH}, keywords = {Marketing}, author = {Barnhart,Michelle and Penaloza,Dr. Lisa} } @article {1978166, title = {Marketing Commodities: Building and Maintaining Brand Strength}, year = {2007}, month = {2007}, address = {Kennewick, Washington}, keywords = {Marketing, MBA}, author = {Elton,Mark} } @article {1985261, title = {Marketing Major Overview}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1985266, title = {Reading between the Lines: Implementing Visual Fluency in Writing}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @conference {1984296, title = {Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index}, booktitle = {Proceedings of the American Marketing Association Winter Conference 2007}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Barnhart,Michelle and Ratchford,Mark} } @article {1976346, title = {Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index}, year = {2007}, month = {2007}, address = {San Diego, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Ratchford,Mark} } @article {1972546, title = {Transcendent Consumption Experience and Brand Community}, journal = {Journal of the Academy of Marketing Science}, volume = {35}, year = {2007}, month = {2007}, pages = {357-368}, keywords = {Marketing}, author = {Schouten,John and McAlexander,Jim and Koenig,Hal} } @article {1980121, title = {Understanding the Self-Prophecy Phenomenon}, year = {2007}, month = {2007}, address = {Milan}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David} } @article {1980116, title = {Untitled}, year = {2007}, month = {2007}, address = {Brig, Switzerland}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David} } @article {1973451, title = {Usability of Online Services: The Role of Technology Readiness and Context}, journal = {Decision Sciences}, volume = {38}, year = {2007}, month = {2007}, pages = {277-308}, keywords = {Marketing}, author = {Massey,A. P. and Khatri,V. and Montoya,Mitzi} } @article {1985271, title = {Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency}, year = {2007}, month = {2007}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1973456, title = {Aligning Innovation with Market Characteristics}, journal = {Journal of Marketing Research}, volume = {43}, year = {2006}, month = {2006}, pages = {296-302}, keywords = {Marketing}, author = {Voss,G. B. and Montoya,Mitzi and Voss,Z.} } @article {1980131, title = {Anecdotal Hearsay}, year = {2006}, month = {2006}, address = {Tampa}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David} } @article {1972551, title = {Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement}, journal = {International Journal of Educational Advancement}, volume = {6}, year = {2006}, month = {2006}, pages = {107-118}, abstract = {Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal and Schouten ,John W.} } @article {1973321, title = {Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture}, journal = {Consumption, Markets and Culture}, volume = {9}, year = {2006}, month = {2006}, pages = {171 - 205}, abstract = {This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.}, keywords = {Marketing}, author = {Martin,Diane and Schouten,John and McAlexander,Jim} } @article {1985276, title = {Co-Branding with Sports Entities: How Difficult Can it Be?}, year = {2006}, month = {2006}, keywords = {Marketing}, author = {Malkewitz,Keven} } @conference {1973091, title = {Co-Branding with Sports Entities: How Difficult Can it Be?}, year = {2006}, month = {2006}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1971946, title = {Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach}, journal = {International Journal of Research in Marketing}, volume = {23}, year = {2006}, month = {2006}, pages = {12 - 29}, keywords = {Marketing, Supply Chain}, author = {Kim,Steve and Hsieh,Ping-Hung} } @article {1985281, title = {The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness}, year = {2006}, month = {2006}, keywords = {Marketing}, author = {Aiken,Damon and Malkewitz,Keven} } @conference {1973096, title = {The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness}, year = {2006}, month = {2006}, keywords = {Marketing}, author = {Aiken,Damon and Malkewitz,Keven} } @article {1969076, title = {Relationship Marketing in Sports: A Functional Approach}, journal = {Sport Marketing Quarterly}, volume = {15}, year = {2006}, month = {2006}, pages = {102-110}, abstract = {This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman{\textquoteright}s functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity. Internalization is more likely to result in a long-term relationship.}, keywords = {Marketing}, author = {Bee,Colleen and Kahle,Lynn} } @article {1972516, title = {Self-prediction and patient health: Influencing health-related behaviors through self-prophecy}, journal = {Medical Science Monitor}, volume = {12}, year = {2006}, month = {2006}, pages = {RA85-91}, abstract = {People asked to make a self-prediction about a socially normative behavior are significantly more likely (than a comparable control group) to perform the behavior in a manner consistent with social norms. Making a behavioral self-prediction has been demonstrated to increase attendance to a health club, consumption of healthy snacks, and commitment to a health and fitness assessment. Empirical evidence indicates that thisself-prophecy effect is due to dissonance-based motivation generated by the prediction request. In this article, we present self-prediction as a practical and effective tool that health care professionals can use to favorably influence a variety of health-related, patient behaviors. Previous studies on health behaviors are aggregated using meta-analytical techniques to determine the magnitude of self-prediction effects on health-related behaviors. To account for potential errors of exclusion in our analysis, a file drawer analysis is also conducted. Our analysis suggests that self-prophecy manifests as a small- to medium- effect size when used in the context of modifying health-related behaviors. Providing support for the robustness of this effect, our file drawer analysis indicated that 270 further studies with null results would be needed to negate our conclusions regarding the effect. Based on previous research and findings of the current meta-analysis, we are confident that health care professionals can effectively employ self-prediction as a method for promoting healthier behaviors and lifestyles among their patients. Implications for medical practice and allied health fields, as well as areas of future research, are identified.}, keywords = {Marketing, OSU-Cascades}, author = {Sprott,David E. and Spangenberg,Eric R. and Knuff,David and Devezer,Berna} } @article {1985286, title = {Sports Products: On and Off the Field}, year = {2006}, month = {2006}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1980126, title = {Understanding Self-Prophecy}, year = {2006}, month = {2006}, address = {Orlando}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David and Perkins,Andrew} } @article {1973461, title = {Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use}, journal = {MIS Quarterly}, volume = {30}, year = {2006}, month = {2006}, pages = {99-114}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi} } @article {1980146, title = {Brand Community in Higher Education: A Framework for Understanding and Building Loyalty}, year = {2005}, month = {2005}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim and Schouten,John W} } @article {1973466, title = {Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?}, journal = {Marketing Letters}, volume = {16}, year = {2005}, month = {2005}, pages = {129-141}, keywords = {Marketing}, author = {Schmidt,J. B. and Calantone,R. and Griffin,B. and Montoya,Mitzi} } @article {1981481, title = {HOG Tales, Jeep Trails, and Setting Sail}, year = {2005}, month = {2005}, address = {Australia}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1981476, title = {HOG tales, Jeep Trails, and Setting Sail}, year = {2005}, month = {2005}, address = {Sydney Australia}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973471, title = {Human Performance Technology and Knowledge Management: A Case Study}, journal = {Performance Improvement Quarterly}, volume = {18}, year = {2005}, month = {2005}, pages = {37-55}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T.} } @inbook {1969081, title = {Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category}, year = {2005}, month = {2005}, pages = {179-190}, address = {New York, NY}, keywords = {Marketing}, author = {Madrigal,Robert and Bee,Colleen and LaBarge,Monica} } @article {1972556, title = {Building a University Brand Community: The Long-Term Impact of Shared Experiences}, journal = {Journal of Marketing for Higher Education}, volume = {14}, year = {2004}, month = {2004}, pages = {61 - 79}, abstract = {Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal and Schouten ,John W.} } @article {1979851, title = {Demand Generation in the IT Channel}, year = {2004}, month = {2004}, address = {San Francisco, CA}, keywords = {Marketing}, author = {Kim,Steve} } @inbook {1969086, title = {Marketing through Sports Entertainment: A Functional Approach}, year = {2004}, month = {2004}, pages = {309-322}, address = {Mahwah, NJ}, keywords = {Marketing}, author = {Jones,Scott A. and Bee,Colleen and Burton,Rick and Kahle,Lynn} } @article {1980156, title = {A New Direction for Branding}, year = {2004}, month = {2004}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980151, title = {A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study}, year = {2004}, month = {2004}, address = {Baton Rouge, LA}, keywords = {Marketing}, author = {Koenig,Hal and Duncan,Lisa M. and Becker,Boris W.} } @article {1973101, title = {The Program Context of War News: Exploring Influences on Television Advertising Effectiveness}, year = {2004}, month = {2004}, keywords = {Marketing}, author = {Aiken,Damon and Malkewitz,Keven and Bowe,Darcy} } @article {1980136, title = {The Role of WOM Communication in Product Choice}, year = {2004}, month = {2004}, address = {Portland, OR}, keywords = {Marketing, OSU-Cascades}, author = {Knuff,David and Giese,Joan L and Spangenberg,Eric R} } @article {1982171, title = {Why Consumers (Do Not) Buy Oregon Wine}, year = {2004}, month = {2004}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1973476, title = {Because Time Matters: Temporal Coordination in Global Virtual Project Teams}, journal = {Journal of Management Information Systems}, volume = {19}, year = {2003}, month = {2003}, pages = {129-156}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and Hung,Y.} } @article {1980161, title = {Building the Relationships of Brand Community in a Service Setting}, year = {2003}, month = {2003}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim} } @article {1973481, title = {Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider}, journal = {Journal of the Academy of Marketing Science}, volume = {31}, year = {2003}, month = {2003}, pages = {448-458}, keywords = {Marketing}, author = {Montoya,Mitzi and Voss,G. and Grewal,D.} } @article {1973111, title = {The Impact of Dedicated NPD Resources on Firm Financial Performance}, year = {2003}, month = {2003}, keywords = {Marketing}, author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven} } @article {1985291, title = {Information Requirements of Marketing Academics and Practitioners}, year = {2003}, month = {2003}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1971956, title = {Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach}, journal = {Journal of Marketing Research}, volume = {XL}, year = {2003}, month = {2003}, pages = {101 - 112}, abstract = {Interdependence and its consequences in marketing channels have received substantial research attention, but two issues remain unresolved. First, the validity of the extant methods to measure interdependence has not been verified, and those methods have not been contrasted. Second, the impact of interdependence on an outcome variable is difficult to analyze and its potential to provide managerial insight hampered. To address those gaps, the authors first review prior approaches. The review of prior approaches raises key methodological and theoretical issues in measuring interdependence and analyzing its impacts, including the additivity of distributor and supplier dependences for measurement of interdependence and the nonlinear functional forms of dependences for the impact of interdependence.The authors use the response surface approach (RSA) and derive three managerial insights that can be garnered from its use: interdependence for the highest (lowest) level of an outcome, directions for change in interdependence, and change in outcome when receding from the ideal combination. They apply RSA to the relationship between interdependence and three outcome variables—distributor commitment, bilateral communication, and supplier control—in industrial distributor{\textquotedblright}supplier relationships and contrast it with previous methods. The empirical study results suggest that (a) distributors perceive differential effects of supplier dependence and distributor dependence on outcome variables and (b) highest magnitude and lowest asymmetry of interdependence do not lead to the highest distributor commitment or supplier control. From a distributor{\textquoteright}s standpoint, highest commitment and supplier control occur when distributor dependence is high and supplier dependence is modest. The following implications emerge: Distributor dependence and supplier dependence must be decoupled and treated separately. Distributor dependence can be encouraged and nurtured, while supplier dependence needs to be kept moderate. A supplier{\textquoteright}s too little or too great dependence on a distributor will deteriorate channel outcomes, at least from a distributor{\textquoteright}s point of view. }, keywords = {Marketing, Supply Chain}, author = {Kim,Steve and Hsieh,Ping-Hung} } @article {1981486, title = {Listening to the Customer}, year = {2003}, month = {2003}, address = {Corvallis, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1972211, title = {Loyalty: The Influences of Satisfaction and Brand Community}, journal = {Journal of Marketing Theory and Practice}, volume = {11}, year = {2003}, month = {2003}, pages = {1-11}, abstract = {This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.}, keywords = {Marketing}, author = {McAlexander,Jim and Kim,Steve and Roberts,Scott} } @article {1982176, title = {Measuring Buyer Response to Oregon Wine Branding Messages}, year = {2003}, month = {2003}, address = {Salem, Oregon}, keywords = {Marketing}, author = {Orth,Ulrich} } @inbook {1973106, title = {Persuasion by Design: The State of Expertise on Visual Influence Tactics}, year = {2003}, month = {2003}, keywords = {Marketing}, author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian} } @article {1973486, title = {Purchasing Joins the NPD Team}, journal = {Research Technology Management: international journal of research management}, volume = {46}, year = {2003}, month = {2003}, pages = {45-51}, keywords = {Marketing}, author = {Di Benedetto,D. and Anthony,C. and Calantone,R. J. and VanAllen,E. and Montoya,Mitzi} } @article {1979856, title = {The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships}, year = {2003}, month = {2003}, address = {Orlando, Florida}, keywords = {Marketing}, author = {Kim,Steve and Stump,Rodney L. and Joshi,Ashwin W.} } @article {1982181, title = {Wines and Lifestyles}, year = {2003}, month = {2003}, address = {Salem, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1975316, title = {Administration of Physical Education and Sport Programs}, year = {2002}, month = {2002}, keywords = {Marketing}, author = {Veltri,Frank} } @article {1982201, title = {Advantageously Positioning Oregon Wine}, year = {2002}, month = {2002}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1972566, title = {Building Brand Community}, journal = {Journal of Marketing}, volume = {66}, year = {2002}, month = {2002}, pages = {38-54}, abstract = {Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers{\textquoteright} relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer{\textquoteright}s loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten ,John and Koenig,Hal} } @article {1980176, title = {Challenges Relative to Food Safety in School Foodservice}, year = {2002}, month = {2002}, address = {Riverside, CA.}, keywords = {Marketing}, author = {Koenig,Hal and Giampaoli,Joan and Sneed,Jeannie and Cluskey,Mary} } @article {1982186, title = {Craft Brews: Consumer Preferences and Psychographics}, year = {2002}, month = {2002}, address = {Portland, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1971151, title = {Creating Brand Equity Through Strategic Investments}, journal = {Journal of Private Equity}, volume = {5}, year = {2002}, month = {2002}, pages = {45-52}, abstract = {Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R\&D expenses, advertising costs, and investments in foreign subsidiaries.}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Mishra,Chandra S. and Koenig,Hal and Gobeli,Dave} } @article {1973491, title = {Cultural Differences in the Online Behavior of Consumers}, journal = {Communications of the ACM}, volume = {45}, year = {2002}, month = {2002}, pages = {138-143}, keywords = {Marketing}, author = {Chau,P. Y.K. and Cole,M. and Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Keefe,Robert M.} } @article {1982196, title = {Designing a meaningful symbol for “Oregon” Wine}, year = {2002}, month = {2002}, address = {Portland, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1973496, title = {Do I Really Have To? User Acceptance of Mandated Technology}, journal = {European Journal of Information Systems}, volume = {11}, year = {2002}, month = {2002}, pages = {283-295}, keywords = {Marketing}, author = {Brown,S. A. and Massey,A. P. and Montoya,Mitzi and Burkman,J. R.} } @article {1972561, title = {The Effect of Social Networks on Resource Access and Business Start-Ups}, journal = {European Planning Studies}, volume = {10}, year = {2002}, month = {2002}, pages = {1039-1046}, keywords = {Marketing}, author = {Jenssen,Jan Inge and Koenig,Hal} } @article {1980171, title = {The Future of Branding}, year = {2002}, month = {2002}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1981491, title = {The Great Debate: Design Research vs. Marketing Research}, year = {2002}, month = {2002}, address = {Industrial Designers Society of America}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten,John} } @conference {1973116, title = {The Impact of Dedicated NPD Resources on Firm Financial Performance}, year = {2002}, month = {2002}, keywords = {Marketing}, author = {Henard,David H. and McFadyen,M. Ann and Malkewitz,Keven} } @article {1985301, title = {The Impact of Dedicated NPD Resources on Firm Financial Performance}, year = {2002}, month = {2002}, keywords = {Marketing}, author = {Henard,David and McFadyen,M. Ann and Malkewitz,Keven} } @article {1980166, title = {Intercustomer Relationships and Service Experiences: An Empirical Exploration}, year = {2002}, month = {2002}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim} } @article {1973501, title = {Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks}, journal = {MIS Quarterly}, volume = {26}, year = {2002}, month = {2002}, pages = {269-290}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T. M.} } @article {1985296, title = {The Marketing Canon}, year = {2002}, month = {2002}, keywords = {Marketing}, author = {Malkewitz,Keven} } @article {1982191, title = {Oregon Agriculture{\textquoteright}s Image}, year = {2002}, month = {2002}, address = {Carlton, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1973506, title = {Performance-centered Design of Knowledge-intensive Processes}, journal = {Journal of Management Information Systems}, volume = {18}, year = {2002}, month = {2002}, pages = {37-59}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T. M.} } @article {1979861, title = {Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture}, year = {2002}, month = {2002}, address = {Valencia, Spain}, keywords = {Marketing}, author = {Kim,Steve and Stump,Rodney L. and Oh,Changho} } @article {1972571, title = {School Foodservice Directors{\textquoteright} Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs}, journal = {Journal of Child Nutrition \& Management}, volume = {26}, year = {2002}, month = {2002}, abstract = {Food safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors{\textquoteright} attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58\%. Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables. The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70\%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29\% of the directors indicated that they needed more time and 22\% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training. It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation. }, keywords = {Marketing}, url = {http://docs.schoolnutrition.org/newsroom/jcnm/02spring/}, author = {Giampaoli,Joan and Sneed,Jeannie and Cluskey,Mary and Koenig,Hal} } @article {1979866, title = {Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets}, year = {2002}, month = {2002}, keywords = {Marketing}, author = {Kim,Steve and Kim,Hyunchul and Yamada,Tetsuya} } @article {1982211, title = {The communicators{\textquoteright} role in promoting organically grown products}, year = {2001}, month = {2001}, address = {Witzenhausen/Germany}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1982206, title = {Contemporary Marketing Research}, year = {2001}, month = {2001}, address = {Aurora, OR}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1973516, title = {Cultural Perceptions of Task-Technology Fit}, journal = {Communications of the ACM}, volume = {44}, year = {2001}, month = {2001}, pages = {83-84}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and Hung,C. and Ramesh,V.} } @article {1973521, title = {De l{\textquoteright}int{\'e}gration des perspectives op{\'e}rationnelles et marketing sur l{\textquoteright}innovation produit}, journal = {Recherche et Applications en Marketing}, volume = {16}, year = {2001}, month = {2001}, pages = {71-97}, keywords = {Marketing}, author = {Tatikonda,M. V. and Montoya,Mitzi} } @article {1978551, title = {Enhancing Technology Management Through Alliances}, year = {2001}, month = {2001}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Koenig,Hal} } @article {1978546, title = {Enhancing the E-Business Value Sequence Through R\&D}, year = {2001}, month = {2001}, address = {Portland, OR}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Koenig,Hal} } @article {1981496, title = {Ethnographic Research as a Tool for Gauging Customer Experiences}, year = {2001}, month = {2001}, address = {Milwaukee, WI}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973511, title = {An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development}, journal = {Academy of Management Journal}, volume = {44}, year = {2001}, month = {2001}, pages = {61-80}, keywords = {Marketing}, author = {Song,X. M. and Montoya,Mitzi} } @article {1980181, title = {Food Safety and HACCP Challenges in School Foodservice}, year = {2001}, month = {2001}, address = {St. Louis, MO}, keywords = {Marketing}, author = {Koenig,Hal and Giampaoli,Joan and Sneed,Jeannie and Cluskey,Mary} } @article {1973526, title = {Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams}, journal = {Academy of Management Journal}, volume = {44}, year = {2001}, month = {2001}, pages = {1251-1263}, keywords = {Marketing}, author = {Montoya,Mitzi and Massey{\textquoteleft},A. P. and Song,M.} } @article {1973546, title = {The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development}, journal = {Management Science}, volume = {47}, year = {2001}, month = {2001}, pages = {151-172}, keywords = {Marketing}, author = {Tatikonda,M. V. and Montoya,Mitzi} } @article {1979876, title = {Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor {\textquotedblright} Supplier Relationships}, year = {2001}, month = {2001}, keywords = {Marketing}, author = {Kim,Steve} } @article {1979871, title = {A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships}, year = {2001}, month = {2001}, address = {Bergen, Norway}, keywords = {Marketing}, author = {Kim,Steve and Stump,Rodney L. and Joshi,Ashwin} } @article {1973531, title = {New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams}, journal = {Decision Sciences}, volume = {32}, year = {2001}, month = {2001}, pages = {575-601}, keywords = {Marketing}, author = {Schmidt,J. B. and Montoya,Mitzi and Massey,A.} } @article {1982216, title = {Psychographic Segmentation of Visitors to Southern Moravia.}, year = {2001}, month = {2001}, address = {Ostrava/ Czech Republic}, keywords = {Marketing}, author = {Orth,Ulrich} } @article {1973536, title = {Reaping the Benefits of Innovative IT: The Long and Winding Road}, journal = {IEEE Transactions on Engineering Management}, volume = {48}, year = {2001}, month = {2001}, pages = {348-357}, keywords = {Marketing}, author = {Massey ,A. P. and Montoya,Mitzi and Brown,S.} } @article {1973541, title = {Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM}, journal = {Decision Support Systems}, volume = {32}, year = {2001}, month = {2001}, pages = {155-170}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and Holcom,K.} } @article {1980186, title = {Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators}, year = {2001}, month = {2001}, address = {St. Louis, MO}, keywords = {Marketing}, author = {Koenig,Hal and Schneider,Connie L. and Cluskey,Mary} } @article {1972576, title = {University Experiences, the Student-College Relationship, and Alumni Support}, journal = {Journal of Marketing for Higher Education}, volume = {10}, year = {2001}, month = {2001}, pages = {21-43}, abstract = {University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.}, keywords = {Marketing}, author = {McAlexander,Jim and Koenig,Hal} } @article {1980191, title = {University Experiences, the Student-College Relationship, and Survey}, year = {2001}, month = {2001}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1973551, title = {Applying Performance Support Technology in the Fuzzy Front End of NPD}, journal = {Journal of Product Innovation Management}, volume = {17}, year = {2000}, month = {2000}, pages = {143-161}, keywords = {Marketing}, author = {Montoya,Mitzi and O{\textquoteright}Driscoll,T.} } @article {1973326, title = {A Cross-Cultural Exploration of Subcultures of Consumption}, journal = {Research in Consumer Behavior}, volume = {9}, year = {2000}, month = {2000}, pages = {47-69}, keywords = {Marketing}, author = {McAlexander,Jim and Fushimi,Katsu and Schouten,John} } @article {1979881, title = {A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan}, year = {2000}, month = {2000}, address = {San Antonio, TX}, keywords = {Marketing}, author = {Kim,Steve} } @conference {1973121, title = {Everyday Knowledge about Visual Persuasion}, year = {2000}, month = {2000}, keywords = {Marketing}, author = {Malkewitz,Keven and Wright,Peter and Friestad,Marian} } @article {1985306, title = {Everyday Knowledge about Visual Persuasion}, year = {2000}, month = {2000}, keywords = {Marketing}, author = {Malkewitz,Keven and Wright,Peter and Friestad ,Marian} } @article {1973556, title = {From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD}, journal = {Journal of Product Innovation Management}, volume = {17}, year = {2000}, month = {2000}, pages = {143-161}, keywords = {Marketing}, author = {Montoya,Mitzi and O{\textquoteright}Driscoll,T.} } @article {1973561, title = {From the User Interface to the Customer Interface: Results from a Global Experiment}, journal = {International Journal of Human-Computer Studies}, volume = {53}, year = {2000}, month = {2000}, pages = {611-628}, keywords = {Marketing}, author = {O{\textquoteright}Keefe,R. M. and Cole,M. and Chau,P. and Massey,A. P. and Montoya,Mitzi and Perry,M.} } @article {1981501, title = {A Harley-Davidson Story: Marketing and Building Customer Relationships}, year = {2000}, month = {2000}, address = {Salem, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1978556, title = {Impact of R\&D on Performance}, year = {2000}, month = {2000}, address = {Seattle, WA}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Mishra,C. and Koenig,Hal} } @article {1978171, title = {International Marketing}, year = {2000}, month = {2000}, address = {Bogota, Colombia}, keywords = {Marketing, MBA}, author = {Elton,Mark} } @article {1983031, title = {Presentation of a Marketing Research Consulting business}, year = {2000}, month = {2000}, address = {Eugene, OR}, keywords = {Marketing}, author = {Sanchez,Roberto} } @article {1983036, title = {Presentation of a Marketing Research Consulting business}, year = {2000}, month = {2000}, address = {Salem, OR}, keywords = {Marketing}, author = {Sanchez,Roberto} } @article {1983041, title = {Presentation of a Marketing Research Consulting business}, year = {2000}, month = {2000}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Sanchez,Roberto} } @article {1978176, title = {Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs}, year = {2000}, month = {2000}, keywords = {Marketing, MBA}, author = {Elton,Mark} } @article {1981506, title = {The Branding of An Alumni Association}, year = {1999}, month = {1999}, address = {Portland, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973566, title = {A Model for Segment Selection in Industrial Product-Markets}, journal = {Marketing Science}, volume = {18}, year = {1999}, month = {1999}, pages = {373-395}, keywords = {Marketing}, author = {Montoya,Mitzi and Calantone,R.} } @article {1978571, title = {Strategic Value of Technology and Brand Equity}, year = {1999}, month = {1999}, address = {New Jersey}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Mishra,C. and Koenig,Hal} } @article {1978561, title = {Two Stage Internalization Framework for Multinational Corporations}, year = {1999}, month = {1999}, address = {South Carolina}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Koenig,Hal} } @article {1973571, title = {Critical Development Activities for Really New versus Incremental Products}, journal = {Journal of Product Innovation Management}, volume = {15}, year = {1998}, month = {1998}, pages = {124-135}, keywords = {Marketing}, author = {Song,X. M. and Montoya,Mitzi} } @article {1984446, title = {Managing Conflict in Software Development Teams: A Multi-Level Analysis}, journal = {Journal of Product Innovation Management}, volume = {15}, year = {1998}, month = {1998}, pages = {423-435}, abstract = {For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. }, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Koenig,Hal and Bechinger ,Iris} } @article {1971166, title = {Managing Conflict in Software Development Teams: A Multi-Level Analysis}, journal = {Journal of Product Innovation Management}, volume = {15}, year = {1998}, month = {1998}, pages = {423-435}, abstract = {For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. }, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Gobeli,Dave and Koenig,Hal and Bechinger ,Iris} } @article {1973576, title = {On-Line Focus Groups: Conceptual Issues and A Research Tool}, journal = {European Journal of Marketing}, volume = {32}, year = {1998}, month = {1998}, pages = {45-54}, keywords = {Marketing}, author = {Montoya,Mitzi and Massey,A. P. and Clapper,D.} } @article {1973331, title = {Sustainable Forestry, Swedish Style, for Europe{\textquoteright}s Greening Market}, journal = {Journal of Forestry}, volume = {96}, year = {1998}, month = {1998}, pages = {38-43}, abstract = {Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora{\textquoteright}s are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.}, keywords = {Marketing}, author = {Hansen,Eric N. and Fletcher,Richard and McAlexander,Jim} } @article {1973581, title = {Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R\&D, and Manufacturing Perspectives}, journal = {Journal of Product Innovation Management}, volume = {14}, year = {1997}, month = {1997}, pages = {35-47}, keywords = {Marketing}, author = {Song,X. M. and Montoya,Mitzi and Schmidt,J. B.} } @article {1968911, title = {Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain}, journal = {Journal of Comparative Neurology}, volume = {387}, year = {1997}, month = {1997}, pages = {385-398}, keywords = {Marketing}, author = {Breese,Charles and Adams,C. and Logel,Judy and Drebing,Carla and Rollins,Yvonne and Barnhart,Michelle and Sullivan,Bernadette and DeMasters,Bette and Freedman,Robert and Leonard,Sherry} } @article {1981516, title = {Demand for Third-Party Certified Wood Products: A Case Study of the US and UK}, year = {1997}, month = {1997}, address = {Pullman, Washington}, keywords = {Marketing}, author = {McAlexander,Jim and Hansen,Eric} } @article {1981521, title = {Marketing in the Graduate Curriculum}, year = {1997}, month = {1997}, address = {Corvallis, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1978581, title = {Product Success and Conflict in the Software Industry}, year = {1997}, month = {1997}, address = {Corvallis, OR}, keywords = {Marketing, Strategy \& Entrepreneurship}, author = {Koenig,Hal and Bechinger,Iris and Gobeli,Dave} } @article {1980196, title = {Researching Customer Interests and Market Opportunities}, year = {1997}, month = {1997}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1981511, title = {Retailer Efforts for Sustainable Forest Products}, year = {1997}, month = {1997}, address = {Vancouver, B.C.}, keywords = {Marketing}, author = {McAlexander,Jim and Hansen ,Eric} } @article {1973586, title = {The Role of Marketing in Developing Successful New Products in South Korea And Taiwan}, journal = {Journal of International Marketing}, volume = {5}, year = {1997}, month = {1997}, pages = {47-69}, keywords = {Marketing}, author = {Song,X. M. and Montoya,Mitzi and Schmidt,J. B.} } @article {1973336, title = {Site Selection by Professional Service Providers: The Case of Dental Practices}, journal = {Journal of Marketing Theory and Practice}, volume = {5}, year = {1997}, month = {1997}, pages = {35-44}, abstract = {Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.}, keywords = {Marketing}, author = {Becker,Boris and Kaldenburg ,Dennis and McAlexander,Jim} } @article {1981536, title = {Home Depot/Sainsbury, Preliminary Results}, year = {1996}, month = {1996}, address = {Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois}, keywords = {Marketing}, author = {McAlexander,Jim and Hansen,Eric} } @article {1981526, title = {Interpersonal Relationships Within the Context of the Commercial Marketplace}, year = {1996}, month = {1996}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten,John W.} } @article {1980201, title = {Marketing Research: An Overview}, year = {1996}, month = {1996}, address = {Corvallis OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1981531, title = {Material Possessions and the Divorce Experience}, year = {1996}, month = {1996}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten ,John W.} } @article {1981541, title = {Close to the Customer: Gonzo Research in an Age of Quality}, year = {1995}, month = {1995}, address = {Portland, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1980211, title = {Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?}, year = {1995}, month = {1995}, address = {San Diego, CA}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980206, title = {Marketing {\textquotedblright} Beyond the Spit}, year = {1995}, month = {1995}, address = {Boise, ID}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1972581, title = {Measuring the sources of marketing channel power: A comparison of alternative approaches}, journal = {International Journal of Research in Marketing}, volume = {12}, year = {1995}, month = {1995}, pages = {333-354}, abstract = {Researchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.}, keywords = {Marketing}, author = {Brown,James R. and Johnson,Jean L. and Koenig,Hal} } @article {1973341, title = {Subcultures of Consumption: An Ethnography of the New Bikers}, journal = {Journal of Consumer Research}, volume = {22}, year = {1995}, month = {1995}, pages = {43-61}, abstract = {This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.}, keywords = {Marketing}, author = {Schouten ,John and McAlexander,Jim} } @article {1973591, title = {Determinants of New Product Performance: A Review and Meta-Analysis}, journal = {Journal of Product Innovation Management}, volume = {11}, year = {1994}, month = {1994}, pages = {397-417}, keywords = {Marketing}, author = {Montoya,Mitzi and Calantone,R.} } @article {1980216, title = {Evaluating Formal Student Writing}, year = {1994}, month = {1994}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1972596, title = {Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?}, journal = {Public Opinion Quarterly}, volume = {58}, year = {1994}, month = {1994}, pages = {68-76}, abstract = {The article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data.}, keywords = {Marketing}, author = {Kaldenberg,Dennis O. and Koenig,Hal and Becker ,Boris W.} } @article {1972586, title = {The Measurement of Service Quality in Healthcare: An Examination of Dental Practices}, journal = {Journal of Health Care Marketing}, year = {1994}, month = {1994}, pages = {34-40}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim} } @article {1972371, title = {Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems}, journal = {Hospital \& Health Services Administration}, volume = {39}, year = {1994}, month = {1994}, pages = {487-503}, keywords = {Accounting, Marketing}, author = {Koenig,Hal and Kleinsorge,Ilene} } @article {1972591, title = {Service Quality Measurement}, journal = {Journal of Health Care Marketing}, volume = {14}, year = {1994}, month = {1994}, pages = {34-41}, abstract = {Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients{\textquoteright} assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it{\textquoteright}s impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.}, keywords = {Marketing}, author = {McAlexander,Jim and Kaldenburg ,Dennis and Koenig,Hal} } @article {1981546, title = {Subcultures of Consumption: Implications for Marketing}, year = {1994}, month = {1994}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1972601, title = {When Knowledge Levels Vary, Why Not Try Hypermedia}, journal = {Marketing Education Review}, volume = {4}, year = {1994}, month = {1994}, pages = {36-44}, abstract = {A percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications.}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1973346, title = {Yellow Pages Usage by Professionals: An Exploratory Study of Dentists}, journal = {Health Marketing Quarterly}, volume = {12}, year = {1994}, month = {1994}, pages = {97-110}, keywords = {Marketing}, author = {Becker,Boris and Kaldenberg ,Dennis and McAlexander,Jim} } @article {1980226, title = {Antecedents of Power in a Channel of Distribution}, year = {1993}, month = {1993}, address = {Newport Beach, CA}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1972606, title = {Applying Total Quality Management to Business Education}, journal = {Journal of Education for Business}, volume = {68}, year = {1993}, month = {1993}, pages = {325-329}, abstract = {The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.}, keywords = {Marketing}, author = {Brown,Daniel J. and Koenig,Hal} } @article {1980221, title = {Attracting and Retaining Dental Patients}, year = {1993}, month = {1993}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal and McAlexander,Jim} } @article {1973351, title = {Consumer Behavior and Divorce}, journal = {Research in Consumer Behavior}, volume = {6}, year = {1993}, month = {1993}, pages = {153-184}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten ,John and Roberts ,Scott D.} } @article {1981551, title = {Marketing in a Free Market Economy}, year = {1993}, month = {1993}, address = {Corvallis, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1973356, title = {Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance}, journal = {Journal of Health Care Marketing}, volume = {13}, year = {1993}, month = {1993}, pages = {54-57}, abstract = {The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of Oregon, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents{\textquoteright} yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.}, keywords = {Marketing}, author = {McAlexander,Jim and Becker,Boris and Kaldenberg ,Dennis} } @article {1972611, title = {Shopping for Trouble: Experiences of Compulsive Buyers}, journal = {Advancing the Consumer Interest}, volume = {5}, year = {1993}, month = {1993}, pages = {24-29}, keywords = {Marketing}, author = {Koenig,Hal and Friese,Susanne} } @article {1981556, title = {Attracting and Retaining Dental Patients}, year = {1992}, month = {1992}, address = {Corvallis, OR}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1981561, title = {Positioning Services}, year = {1992}, month = {1992}, address = {Kenya}, keywords = {Marketing}, author = {McAlexander,Jim and Njue,Judith} } @article {1973361, title = {Positioning Professional Services: Segmenting the Financial Services Market}, journal = {Journal of Professional Services Marketing}, volume = {7}, year = {1991}, month = {1991}, pages = {149-166}, abstract = {Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten ,John and Scammon ,Debra} } @article {1981566, title = {Services and the Consumer Experience: Reevaluating Positioning Strategies}, year = {1991}, month = {1991}, address = {Portland, OR}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten ,John W.} } @article {1972376, title = {The Silent Customers: Measuring Customer Satisfaction in Nursing Homes}, journal = {Journal of Health Care Marketing}, volume = {11}, year = {1991}, month = {1991}, pages = {2-13}, abstract = {This article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants{\textquoteright} statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored.}, keywords = {Accounting, Marketing}, author = {Koenig,Hal and Kleinsorge,Ilene} } @article {1980236, title = {An Introduction to LISREL}, year = {1990}, month = {1990}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980231, title = {One Step Toward Better Understanding Channel Relationships: Tie Strength}, year = {1990}, month = {1990}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980241, title = {Tie Strength: A New Wrinkle on an Old Friend}, year = {1990}, month = {1990}, address = {San Diego, CA}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1973366, title = {Hairstyles as Transition Markers}, journal = {Sociology and Social Research}, volume = {74}, year = {1989}, month = {1989}, pages = {58-62}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten,John} } @article {1980251, title = {Measuring Customer Perceptions of the Quality of Service in your Family Business}, year = {1989}, month = {1989}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980246, title = {Relationship vs. Transaction Marketing}, year = {1989}, month = {1989}, address = {Corvallis, OR}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1981571, title = {The Symbolic Use of Hair Through Role Transitions and Life Structure Changes}, year = {1989}, month = {1989}, address = {St. Louis}, keywords = {Marketing}, author = {McAlexander,Jim and Schouten,John W.} } @article {1973371, title = {Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market}, journal = {Journal of Public Policy and Marketing}, volume = {7}, year = {1988}, month = {1988}, pages = {185-202}, keywords = {Marketing}, author = {McAlexander,Jim and Scammon ,Debra} } @article {1981581, title = {McDonnell Douglas Corporation: A Case Study}, year = {1988}, month = {1988}, address = {Ames, Iowa}, keywords = {Marketing}, author = {McAlexander,Jim and Nassen,Kent and Shrader,C. Bradley} } @article {1973376, title = {McDonnell Douglas Corporation: A Case Study}, journal = {Annual Advances in Business Cases}, year = {1988}, month = {1988}, pages = {311-336}, keywords = {Marketing}, author = {McAlexander,Jim and Nassen,Kent and Shrader ,C. Bradley} } @article {1973381, title = {Measuring Commercial Bank Customers{\textquoteright} Attitudes Toward the Quality of the Financial Services Marketing Relationship}, journal = {Journal of Professional Services Marketing}, volume = {4}, year = {1988}, month = {1988}, pages = {75-96}, keywords = {Marketing}, author = {Teas,R. Kenneth and Dorsch ,Michael J. and McAlexander,Jim} } @article {1973386, title = {Positioning Services for Competitive Advantage}, journal = {Journal of Services Marketing}, volume = {13}, year = {1988}, month = {1988}, pages = {69-75}, keywords = {Marketing}, author = {Schouten,John W. and McAlexander,Jim} } @article {1973391, title = {Positioning Services for Competitive Advantage}, journal = {Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin}, year = {1988}, month = {1988}, pages = {60-65}, keywords = {Marketing}, author = {Schouten,John W. and McAlexander,Jim} } @article {1981576, title = {Strategic Marketing Management}, year = {1988}, month = {1988}, keywords = {Marketing}, author = {McAlexander,Jim} } @article {1980256, title = {Understanding the Consultant-Client Relationship}, year = {1988}, month = {1988}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980261, title = {Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing}, year = {1987}, month = {1987}, address = {Miami, FL}, keywords = {Marketing}, author = {Koenig,Hal and Hampton,Ronald and Brown,James R.} } @article {1980266, title = {The Bases of Marketing Channel Power: A Comparison of Alternative Measures}, year = {1986}, month = {1986}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal and Brown ,James R. and Johnson,Jean L.} } @article {1980276, title = {The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions}, year = {1985}, month = {1985}, address = {Washington, D.C.}, keywords = {Marketing}, author = {Koenig,Hal and Johnson,Jean L. and Brown,James R.} } @article {1980281, title = {The Effects of Power Utilization on Interorganizational Relations}, year = {1985}, month = {1985}, address = {Phoenix, AZ.}, keywords = {Marketing}, author = {Koenig,Hal} } @article {1980271, title = {Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels}, year = {1985}, month = {1985}, address = {Washington, D.C.}, keywords = {Marketing}, author = {Koenig,Hal and Smith,Laurie P.} } @article {1980286, title = {The Bases of Power: Their Effect Upon Retailer{\textquoteright}s Perceptions of Uncertainty}, year = {1984}, month = {1984}, address = {Chicago, IL}, keywords = {Marketing}, author = {Koenig,Hal and Kroeten ,Terrence T. and Brown,James R.} } @article {1972616, title = {Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel}, journal = {International Journal of Physical Distribution and Materials Management}, volume = {14}, year = {1984}, month = {1984}, pages = {19-36}, keywords = {Marketing}, author = {James,Brown R. and Lusch ,Robert F. and Koenig,Hal} } @article {1968766, title = {Morality Appraisals in Consumer Responsibilization}, journal = {Journal of Consumer Research}, month = {2023 In Press}, abstract = {Abstract: In recent decades, U.S. {\textquotedblleft}pro-gun{\textquotedblright} lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers{\textquoteright} responses to responsibilization for this morally fraught set of behaviors, and the role of consumers{\textquoteright} various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler \& Veresiu 2014). Consumers{\textquoteright} understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers{\textquoteright} active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} }