TY - JOUR T1 - The Evolving Family Assemblage: How Senior Families 'Do' Family JF - European Journal of Marketing Y1 - 2016 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing AB - Purpose
A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.

Approach
This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.

Findings
This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.

Originality/Value
This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families ‘do’ family; and 3) argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life. VL - 50 CP - 5/6 U2 - a U4 - 107210156032 ID - 107210156032 ER - TY - JOUR T1 - Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family JF - Journal of Marketing Management Y1 - 2014 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Cotte,June KW - Marketing VL - 30 CP - 15-16 U2 - a U4 - 25525661697 ID - 25525661697 ER - TY - HEAR T1 - Using the Marketplace to Reconceptualize Motherhood Y1 - 2012 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing JA - Association for Consumer Research CY - Vancouver U2 - c U4 - 87836168192 ID - 87836168192 ER - TY - HEAR T1 - The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care Y1 - 2011 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing JA - Association for Consumer Research CY - St Louis U2 - c U4 - 87836184576 ID - 87836184576 ER -