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2012
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Dandelion, in Clarence Clobbers Tenderly, University of St. Bathans Press: , 2012, p. 45.
J. McAlexander and DuFault, B., Genius for Sale: The Conspicuous Consumption of Ideas, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander, Needing Numbers, in Clarence Clobbers Tenderly, University of St. Bathans Press: , 2012, p. 43.
J. McAlexander, No Guess Work, in Clarence Clobbers Tenderly, University of St. Bathans Press: , 2012, p. 44.
2011
J. McAlexander, 20 Years in the Field: The Ethnographic Journey, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, Where are we going with this..relationship?, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2004
J. McAlexander, Koenig, H., and Schouten, J., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
D. Martin, McAlexander, J., and Schouten, J., Women in a Hyper-masculine Consumption Domain, in National Conference of the Society for Heretical Consumer Research, 2004.
2003
J. McAlexander and Koenig, H., Building the Relationships of Brand Community in a Service Setting, in American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, 2003, pp. 236-7.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Listening to the Customer, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
J. McAlexander and Koenig, H., Intercustomer Relationships, Service Experiences and Loyalty: An Empirical Exploration, in American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, 2002, pp. 84-85.
2001
J. McAlexander, Ethnographic Research as a Tool for Gauging Customer Experiences, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.

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