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2012
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and DuFault, B., Genius for Sale: The Conspicuous Consumption of Ideas, Consumer Culture Theory International Conference. Oxford University, 2012.
2011
J. McAlexander, 20 Years in the Field: The Ethnographic Journey, Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, Where are we going with this..relationship?, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2007
H. Koenig and McAlexander, J., Alumni Giving: Cultivating Connections that Build Commitment, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., Transcendent Consumption Experience and Brand Community, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2003
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Listening to the Customer, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
1999
J. McAlexander, The Branding of An Alumni Association, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
1996
J. McAlexander and Hansen, E., Home Depot/Sainsbury, Preliminary Results, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J., Interpersonal Relationships Within the Context of the Commercial Marketplace, International Network on Personal Relationships. 1996.

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