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Filters: Keyword is Marketing and Author is Keech,Jessica  [Clear All Filters]
2022
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Association for Consumer Research 2022. Denver, CO, 2022.
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Frontiers in Service 2022. Babson College, Boston, MA, 2022.
2017
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.