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2014
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identity”, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption”, Marketing Science Conference. Atlanta, GA, 2014.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
C. Bee and Neubaum, D., “The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System”, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study”, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems”, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
2013
S. Im, Montoya, M., and Workman, J., “Antecedents and Consequences of Creativity in Product Innovation Teams”, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experience”, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Function”, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., “The Connubial Relationship between Market Orientation and Entrepreneurial Orientation”, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions”, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivation”, Journal of Consumer Research, 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.
J. King, “Helpful & Safe vs Useless & Dangerous”, Its in the Bag. OSU-Cascades, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts”, in Society of Consumer Psychology, 2013.
J. McAlexander and DuFault, B., “Our Scientific Heritage”, ACR North American Conference. Chicago, 2013.
N. Dawar and Stornelli, J., “Rebuilding the Relationship Between Manufacturers and Retailers”, MIT Sloan Management Review, 2013.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages”, Journal of Marketing Communications, 2013.
M. Puzakova, Kwak, H., and Taylor, C. R., “The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes”, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings”, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
2012
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policy”, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Ratchford and Barnhart, M., “Development and Validation of the Technology Adoption Propensity (TAP) Index”, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising”, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment”, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
M. Montoya, Massey, A. P., and Lockwood, N. S., “3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance”, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Association for Consumer Research. St Louis, 2011.
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.

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