Hal Koenig

Associate Professor of Marketing

Department: Marketing
Office: 474 Austin Hall
Phone: 541-737-4117
Email: Hal.Koenig@bus.oregonstate.edu


 

Hal Koenig’s professional focus is on research methods and customer satisfaction. He is published in several academic journals including the Journal of Marketing, the Journal of Health Care Marketing and Hospital & Health Services Administration, Journal of Product Innovation Management, and Public Opinion Quarterly. He authored “Financial Aspects of Retail Management," a supplement to Retailing Management. Dr. Koenig earned his M.B.A. and Ph.D. in marketing from the University of Nebraska-Lincoln. He teaches fundamentals of marketing research and the marketing research practicum for the College of Business using “real world” projects.

Table of Contents:

Education

Ph.D. University of Nebraska-Lincoln, 1989 Business (Marketing)

M.B.A. University of Nebraska-Lincoln, 1982

B.A. University of Rochester, 1980

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Employment

Oregon State University College of Business

Fall 1995 - present Associate Professor, Marketing

Fall 1989 - Spring 1995 Assistant Professor, Marketing

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Service

American Marketing Association

American Collegiate Retailing Association

The International Network for Social Network Analysis (INSNA)

Service to Discipline

Reviewer for American Marketing Association Winter Educators' Conference 1994, 1995, 1998, 1999, 2003, 2004.

Reviewer for 1994 Marketing and Public Policy Conference

Reviewer for 1994, 1996 Academy of Marketing Science Conference

Session Chairperson for American Marketing Association Winter Educators' Conference 1998.

Session Discussant for American Marketing Association Winter Educators' Conference 1998.

Session Discussant for 1994 Academy of Marketing Science Conference. Journal Reviewing

Editorial Review Board member for the Journal of Marketing Education

Ad Hoc reviewer for the Journal of Retailing, Journal of Marketing.

Service to College/University

College of Business Graduate Program Committee, chair, 2001-2003.

Health Care Administration Advisory Committee, Summer 2003 - present.

Marketing area, tenure-track search committee, Summer-Fall 2003.

MBA2000 Taskforce, Chair 1999-2000.

Marketing area, tenure-track search committee, Fall 2002.

Marketing area visiting faculty search committee, chair, Winter - Spring 1997.

Marketing area, organized the annual Meier & Frank Student Awards Luncheon, 1997-2002.

Marketing area, liaison to Meier and Frank, 1995-2002.

Salary Equity Study Committee, member, Fall 1996.

Marketing area tenure-track faculty search committee, member, Fall 1996.

Accreditation Coordinating Committee, 1995-97.

Scholarship Committee, Chair, 1996-97.

Scholarship Committee, Member, 1994-96.

Marketing research study of alumni of the OSU MBA program, conducted for the GPC in cooperation with Fran Saveriano, MBA Program Coordinator, Oregon State University, Winter 1998.

Marketing research study for the High School Outreach program, conducted for Dr. Leslie Burns, Director of Undergraduate Academic Programs, Oregon State University, Winter 1997.

Service to Community

Survey research advice for DaVinci Days Festival, Corvallis, Oregon. Steve Remington. Spring 1997

Survey research advice for the Downtown Corvallis Association, Parking Committee. Winter 1997

Market research study for Oregon Employees Federal Credit Union, Salem, OR, Winter 1996.

Market research study for the Benton County Fairgrounds, Fall 1993.

Marketing research study for Benton County United Way and Linn County United Way, 1989.

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Publications

Journal Articles

McAlexander, J., and H. Koenig, "Building Communities of Philanthropy in Higher Education: Contextual Influences", Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, issue 2, pp. 122-131, 2012. Abstract
Schouten, J., J. McAlexander, and H. Koenig, "Transcendent Consumption Experience and Brand Community", Journal of the Academy of Marketing Science, vol. 35, issue 3/Fall, pp. 357-368, 2007.
Jenssen, J., and H. Koenig, "The Effect of Social Networks on Resource Access and Business Start-Ups", European Planning Studies, vol. 10, issue 8, pp. 1039-1046, 2002.
McAlexander, J., J. Schouten, and H. Koenig, "Building Brand Community", Journal of Marketing, vol. 66, issue 1, pp. 38-54, 2002. Abstract
Mishra, C., H. Koenig, and D. Gobeli, "Creating Brand Equity Through Strategic Investments", Journal of Private Equity, vol. 5, issue 2, pp. 45-52, 2002. Abstract
McAlexander, J., and H. Koenig, "University Experiences, the Student-College Relationship, and Alumni Support", Journal of Marketing for Higher Education, vol. 10, issue 3, pp. 21-43, 2001. Abstract
Gobeli, D., H. Koenig, and I. Bechinger, "Managing Conflict in Software Development Teams: A Multi-Level Analysis", Journal of Product Innovation Management, vol. 15, issue 5, pp. 423-435, 1998. Abstract
Brown, J., J. Johnson, and H. Koenig, "Measuring the sources of marketing channel power: A comparison of alternative approaches", International Journal of Research in Marketing, vol. 12, issue 4, pp. 333-354, 1995. Abstract
Koenig, H., and I. Kleinsorge, "Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems", Hospital & Health Services Administration, vol. 39, issue 4, pp. 487-503, 1994.
McAlexander, J., D. Kaldenburg, and H. Koenig, "Service Quality Measurement", Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994. Abstract
Koenig, H., "When Knowledge Levels Vary, Why Not Try Hypermedia", Marketing Education Review, vol. 4, issue 1, pp. 36-44, 1994. Abstract
Brown, D., and H. Koenig, "Applying Total Quality Management to Business Education", Journal of Education for Business, vol. 68, issue 6, pp. 325-329, 1993. Abstract
Koenig, H., and S. Friese, "Shopping for Trouble: Experiences of Compulsive Buyers", Advancing the Consumer Interest, vol. 5, issue 1, pp. 24-29, 1993.
James, B., R. Lusch, and H. Koenig, "Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel", International Journal of Physical Distribution and Materials Management, vol. 14, issue 3, pp. 19-36, 1984.

Conference Papers

McAlexander, J., and H. Koenig, "Alumni Giving: Cultivating Connections that Build Commitment", AMA Symposium for the Marketing of Higher Education, San Diego, 2007.
McAlexander, J., H. Koenig, and J. Schouten, "Brand Community in Higher Education", 2005 AMA Conference for Marketing of Higher Education, Chicago (Abstract), 2005.
Duncan, L., H. Koenig, and B. Becker, "A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ” An Exploratory Experimental Study", American Academy of Advertising Conference, American Academy of Advertising, Baton Rouge, LA, 2004.
McAlexander, J., and H. Koenig, "Building the Relationships of Brand Community in a Service Setting", American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, pp. 236-7, 2003.
McAlexander, J., and H. Koenig, "Intercustomer Relationships, Service Experiences and Loyalty: An Empirical Exploration", American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, pp. 84-85, 2002.
Gobeli, D., and H. Koenig, "Enhancing the E-Business Value Sequence Through R&D", Proceedings Volume-2: Conference Presentations, Portland International Conference on Management of Engineering and Technology (PICMET), Portland State University, Dept. of Engineering and Technology Management, Portland, OR, 2001.
Koenig, H., and D. Gobeli, "Enhancing Technology Management Through Alliances", Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology (PICMET), Portland State University, Dept. of Engineering and Technology Management, Portland, OR, pp. 707-714, 2001.
McAlexander, J., and H. Koenig, "The College Experience and Relationships: Antecedents of Alumni Support", AMA Conference on Marketing of Higher Education, pp. 214-223, 1999.
Koenig, H., "Antecedents of Power in a Channel of Distribution", 1993 AMA Winter Educators' Conference Proceedings, American Marketing Association, Chicago, IL, pp. 303-4, 1993.
McAlexander, J., J. Schouten, and H. Koenig, "Born to be Mild?: Women in a Male Consumption Domain", Gender and Consumer Behavior, proceedings of the Association for Consumer Research's Second Conference on Gender and Consumer Behavior, abstract, 1993.
Koenig, H., "One Step Toward Better Understanding Channel Relationships: Tie Strength", 1990 Winter Educators' Conference Proceedings, American Marketing Association, Chicago, IL, pp. 95-101, 1990.
Brown, J., H. Koenig, and J. Johnson, "The Bases of Marketing Channel Power: A Comparison of Alternative Measures", 1986 AMA Educators' Conference Proceedings, American Marketing Association, Chicago, IL, 1986.
Johnson, J., H. Koenig, and J. Brown, "The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions", 1985 AMA Educators' Conference Proceedings,American Marketing Association, Chicago, IL, pp. 160-165, 1985.
Koenig, H., "The Effects of Power Utilization on Interorganizational Relations", 1985 Winter Educators' Conference Proceedings, American Marketing Association, Chicago, IL, pp. 27-31, 1985.
Koenig, H., T. Kroeten, and J. Brown, "The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty", 1984 AMA Educators' Conference Proceedings, American Marketing Association, Chicago, IL, pp. 266-270, 1984.

Presentations

Koenig, H., and J. McAlexander, "Alumni Giving: Cultivating Connections that Build Commitment", Symposium for the Marketing of Higher Education, San Diego, CA, 2007.
Koenig, H., "A New Direction for Branding", Corvallis Chamber of Commerce, Business Connection, Corvallis, OR, 2004.
Koenig, H., and J. McAlexander, "Building the Relationships of Brand Community in a Service Setting", American Marketing Association Winter Educators' Conference, Chicago, IL, 2003.
Koenig, H., and J. McAlexander, "Intercustomer Relationships and Service Experiences: An Empirical Exploration", American Marketing Association Winter Educator's Conference, Chicago, IL, 2002.
Koenig, H., "The Future of Branding", Seed Research of Oregon, Summer Turf Conference, Corvallis, OR, 2002.
Koenig, H., J. Giampaoli, J. Sneed, and M. Cluskey, "Challenges Relative to Food Safety in School Foodservice", California Dietetic Association Conference, Riverside, CA., 2002.
Gobeli, D., and H. Koenig, "Enhancing the E-Business Value Sequence Through R&D", Portland International Conference on Management of Engineering and Technology, Portland, OR, 2001.
Gobeli, D., and H. Koenig, "Enhancing Technology Management Through Alliances", Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology, 2001.
Koenig, H., J. Giampaoli, J. Sneed, and M. Cluskey, "Food Safety and HACCP Challenges in School Foodservice", American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports, St. Louis, MO, 2001.
Koenig, H., C. Schneider, and M. Cluskey, "Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators", American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports, St. Louis, MO, 2001.
Koenig, H., "University Experiences, the Student-College Relationship, and Survey", Student Affairs Assessment Showcase, Oregon State University, Corvallis, OR, 2001.
Gobeli, D., C. Mishra, and H. Koenig, "Impact of R&D on Performance", Financial Management Association Conference, Seattle, WA, 2000.
Gobeli, D., and H. Koenig, "Two Stage Internalization Framework for Multinational Corporations", Academy of International Business Conference, South Carolina, 1999.
Gobeli, D., C. Mishra, and H. Koenig, "Strategic Value of Technology and Brand Equity", International Conference on Valuation of Intangible Assets in Global Operations, New Jersey, 1999.
Koenig, H., I. Bechinger, and D. Gobeli, "Product Success and Conflict in the Software Industry", College of Business Friday Seminar Series, Corvallis, OR, 1997.
Koenig, H., "Researching Customer Interests and Market Opportunities", Marketing Section- Professional Management Institute, Corvallis, OR, 1997.
Koenig, H., "Marketing Research: An Overview", Oregon Association of Convention and Visitor Bureaus' Fall Conference, Corvallis OR, 1996.
Koenig, H., "Marketing ” Beyond the Spit", Llama Association of North America Expo and Conference, Boise, ID, 1995.
Koenig, H., "Evaluating Formal Student Writing", Writing Intensive Curriculum Faculty Seminar, Corvallis, OR, 1994.
Koenig, H., and J. McAlexander, "Attracting and Retaining Dental Patients", DMC Professional Services Program, Oregon State University, Corvallis, OR, 1993.
Koenig, H., "Antecedents of Power in a Channel of Distribution", AMA Winter Educators' Conference, Newport Beach, CA, 1993.
Koenig, H., "An Introduction to LISREL", Presentation to the College of Business Faculty, Corvallis, OR, 1990.
Koenig, H., "Tie Strength: A New Wrinkle on an Old Friend", International Sunbelt Social Network Conference, San Diego, CA, 1990.
Koenig, H., "Relationship vs. Transaction Marketing", Business Basics Day, Family Business Conference, Corvallis, OR, 1989.
Koenig, H., "Understanding the Consultant-Client Relationship", Meeting of the Geertsen Line, Mary Kay Cosmetics, 1988.

Book Chapters

Gobeli, D., H. Koenig, and C. Mishra, "Strategic Value Creation", Technological Entrepreneurship, part of Research in Entrepreneurship and Management, IAP Press, issue 3-16, Greenwich, CT, 2002.
Gobeli, D., C. Mishra, and H. Koenig, "Strategic Valuation of Technology and Brand Equity", Valuation of Intangible Assets in Global Operations, Quorum Books, Westport, CT, pp. 321-333, 2002.
Koenig, H., "Customer Satisfaction Survey for Nursing Home Use", Satisfaction Surveys in Long-Term Care, Springer Publishing, New York, NY, 2000.
Koenig, H., "Interactive Computer Modules — Financial Aspects of Retail Management", Supplement to Michael Levy and Barton A. Weitz (1998) Retailing Management, 3nd edition : Irwin/McGraw-Hill., Boston, MA, 1998. Abstract
Levy, M., and H. Koenig, "McFaddens Department Store: Preparation of a Merchandise Budget Plan", Case analysis published in Michael Levy and Barton A. Weitz (1998) Retailing Management, 3rd edition., 1998.
Koenig, H., "Interactive Computer Modules — Financial Aspects of Retail Management", Supplement to Michael Levy and Barton A. Weitz (1995) Retailing Management, 2nd edition : Richard D. Irwin, Inc., Chicago, IL, 1995.

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Courses Taught

CRM Related Links (Thanks Merrill!)

The Customer Relationship Management-specific search engine

Customer Service Life Cycle from the Center for Virtual Organization and Commerce at LSU

The vision of destinationCRM.com is to become the preferred Internet location for information, products, and services relevant to the CRM user marketplace.

Article from CIO about business-to-business (B2B)

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