Jim McAlexander

Professor

Department: Marketing
Office: 472 Austin Hall
Phone: 541-737-3182
Email: Jim.McAlexander@bus.oregonstate.edu


 

James is Professor of Marketing and serves as Senior Kahuna for the Close to the Customer Project. He earned his Ph.D. at the University of Utah. Professor McAlexander's most recent research explores the interactions of marketing institutions and consumers as they jointly participate in the formation and experiences of brand community. Publications drawn from that research appear in a number of academic outlets, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Sciences, and the Journal of Marketing Theory and Practice. Professor McAlexander works actively with business. Recently he has consulted with such prominent firms as Harley-Davidson, Nissan, and Kellogg's.

Table of Contents:

Education

Ph.D., University of Utah, 1987 Marketing

B.A., B.Y.U., 1981 Political Science

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Employment

2005-Current - Senior Kahuna, Close to the Customer Project

2002-2005 - Coordinator of the Marketing Option and Professor of Marketing

1994-2002 - Associate Professor

1990-94 - Assistant Professor, Oregon State University:

1986-90 Assistant Professor, Iowa State University

1981-82 General Telephone and Electronics

1979-81 Federal Aviation Administration

Consulting/Management Development:

2006, Harley-Davidson Motor Company, "Marketing Planning and Strategy."

2006, Microsoft, "Brand Community: Live and On-Line."

2006, Reser's Fine Foods, "Strategic Marketing Planning."

2005, Fred Meyer Regional Managers Meeting, "Beyond Satisfaction."

2003, American Marketing Association Advanced School of Marketing Research, "Applied Ethnographic Methods," University of Georgia

2003, Kodak, "Strategic Contributions of Ethnographic Research."

2002, American Marketing Association Advanced School of Marketing Research, "Applied Ethnographic Methods," University of Georgia

2001, Toyota Motor Company, "Ethnographic Research Methods."

1999, Toyota Motor Company, "Market Development of Hybrid Vehicles."

1999, Nissan Motor Company, "Market Opportunities and Product Development."

1999, Harley-Davidson Motor Company, "Strategic Planning."

1999, Daimler-Chrysler, "Building Customer Bonds in the Sport/Luxury Market."

1997-1998, Harley-Davidson Motor Company, Scholar in Residence.

1997, Nissan Motor Company, Product Development,  "Generation X: Merging Opportunities."

1997, Harvard University Graduate School of Business Administration, Guest Instructor for Executive Education Program, "Strategic Marketing Management."

1997, Oregon State University, Professional Management Institute, "Marketing Management."

1997, Harley-Davison Motor Company Functional Leadership Group, Milwaukee, "Generation X: The Future Market."

1997, Oregon State University, "Marketing in the Graduate Curriculum," to delegation from Thailand

1996, Hewlett-Packard, "Market Segmentation: Strategic Opportunities."

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Service

Senior Kahuna, Close to the Customer Project 2005 - Current

Coordinator of the Marketing Program, 2001 - 2005

Director, College of Business Business-ONE Program, 1996-1997

Director of Graduate Programs, 1995-1996

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Publications

Journal Articles

McAlexander, J., and H. Koenig, "Building Communities of Philanthropy in Higher Education: Contextual Influences", Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, issue 2, pp. 122-131, 2012. Abstract
Schouten, J., J. McAlexander, and H. Koenig, "Transcendent Consumption Experience and Brand Community", Journal of the Academy of Marketing Science, vol. 35, issue 3/Fall, pp. 357-368, 2007.
McAlexander, J., S. Kim, and S. Roberts, "Loyalty: The Influences of Satisfaction and Brand Community", Journal of Marketing Theory and Practice, vol. 11, issue 4, pp. 1-11, 2003. Abstract
McAlexander, J., J. Schouten, and H. Koenig, "Building Brand Community", Journal of Marketing, vol. 66, issue 1, pp. 38-54, 2002. Abstract
McAlexander, J., and H. Koenig, "University Experiences, the Student-College Relationship, and Alumni Support", Journal of Marketing for Higher Education, vol. 10, issue 3, pp. 21-43, 2001. Abstract
McAlexander, J., D. Kaldenburg, and H. Koenig, "Service Quality Measurement", Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994. Abstract
McAlexander, J., J. Schouten, and S. Roberts, "Consumer Behavior and Divorce", Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
McAlexander, J., and J. Schouten, "Hairstyles as Transition Markers", Sociology and Social Research, vol. 74, pp. 58-62, 1989.
Schouten, J., and J. McAlexander, "Positioning Services for Competitive Advantage", Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
Schouten, J., and J. McAlexander, "Positioning Services for Competitive Advantage", Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
McAlexander, J., K. Nassen, and C. Shrader, "McDonnell Douglas Corporation: A Case Study", Annual Advances in Business Cases, pp. 311-336, 1988.

Conference Papers

McAlexander, J., "Communitas Interruptus", Association for Consumer Research, 2010. Abstract
McAlexander, J., and H. Koenig, "Alumni Giving: Cultivating Connections that Build Commitment", AMA Symposium for the Marketing of Higher Education, San Diego, 2007.
McAlexander, J., H. Koenig, and J. Schouten, "Brand Community in Higher Education", 2005 AMA Conference for Marketing of Higher Education, Chicago (Abstract), 2005.
Martin, D., J. McAlexander, and J. Schouten, "Women in a Hyper-masculine Consumption Domain", National Conference of the Society for Heretical Consumer Research, 2004.
McAlexander, J., and H. Koenig, "Building the Relationships of Brand Community in a Service Setting", American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, pp. 236-7, 2003.
McAlexander, J., and H. Koenig, "Intercustomer Relationships, Service Experiences and Loyalty: An Empirical Exploration", American Marketing Association, Winter Educators' Conference Proceedings, Chicago, IL, pp. 84-85, 2002.
McAlexander, J., and H. Koenig, "The College Experience and Relationships: Antecedents of Alumni Support", AMA Conference on Marketing of Higher Education, pp. 214-223, 1999.
McAlexander, J., and E. Hansen, "Retailer Efforts for Sustainable Forest Products", Proceedings of the Forest Products Society, Vancouver, B.C., 1997.
Becker, B., D. Kaldenburg, and J. McAlexander, "Place and Professional Services: The Impact of Dental Practice Site Characteristics", Proceedings of the American Marketing Association Summer Educator's Conference, 1995.
McAlexander, J., and J. Schouten, "Identifying Values in a Subculture of Consumption", Proceedings of the Society for Consumer Psychology Conference, abstract, 1995.
McAlexander, J., R. Laczniak, and J. Olsen, "Consumers' Processing of Pictorial Elements in Print Ads: An Exploratory Analysis", Proceedings of the annual meetings of the American Academy of Advertising, abstract, 1993.
McAlexander, J., J. Schouten, and H. Koenig, "Born to be Mild?: Women in a Male Consumption Domain", Gender and Consumer Behavior, proceedings of the Association for Consumer Research's Second Conference on Gender and Consumer Behavior, abstract, 1993.
McAlexander, J., and J. Schouten, "The Harley Davidson Mystique: Market Impact of a Consumption Subculture", European Advances in Consumer Research, Proceedings of the Association for Consumer Research's International Conference in Amsterdam, pp. 389-393, 1992.
McAlexander, J., and J. Schouten, "Hog Heaven: The Structure, Ethos, and Market Impact of a Consumption Subculture", Advances in Consumer Research, Proceedings of the Association for Consumer Research, pp. 167-168., 1992.
McAlexander, J., and J. Schouten, "Consumer Behavior in Coping Strategies for Divorce", Advances in Consumer Research, Proceedings of the Association for Consumer Research, pp. 555-556, 1992.
McAlexander, J., "Divorce, the Disposition of the Relationship, and Everything", Advances in Consumer Research, Proceedings of the Association for Consumer Research, Provo, UT: Association for Consumer Research, pp. 43-48, 1991.
McAlexander, J., R. Laczniak, and J. Olsen, "Visual Communications: Pictorial Representations of Vacation Destinations in Travel Ads", Proceedings of the 1990 Conference of the American Academy of Advertising, Austin, Texas: University of Texas, pp. 137-142, 1990.
McAlexander, J., and J. Schouten, "To-Me/For-me and the Extended Self: A Consumer Experiential Perspective of Services", AMA Winter Educator's Conference: Marketing Theory, Chicago: American Marketing Association, pp. 56-59, 1987.
McAlexander, J., "The Optometrist: Is There A Need?", Advances in Health Care Research, Proceedings of the American Association for Advances in Health Care Research, Silver Spring: American Association for Advances in Health Care Research, pp. 22-26, 1986.
Olsen, J., J. McAlexander, and S. Roberts, "The Impact of the Visual Content of Advertisements Upon the Perceived Vacation Experience", Marketing of Tourism Services, Proceedings of the Academy of Marketing Sciences' Conference on Travel and Tourism, Winner of Best Paper Award, 1986.
McAlexander, J., and D. Scammon, "Understanding Investment Fraud: In Search of the Pot of Gold at the End of the Rainbow", Advances in Consumer Research, Proceedings of the Association for Consumer Research, Provo: Association for Consumer Research, abstract, 1985.

Presentations

McAlexander, J., and B. DuFault, "Borderlands: The Intersection of Liminality and Stable Third Place", Consumer Culture Theory International Conference, Helsinki Finland, 2014.
McAlexander, J., J. Schouten, B. DuFault, and D. Martin, "Leaving and Identity-Central Community of Practice", Consumer Culture Theory International Conference, Tucson AZ, 2013.
McAlexander, J., "Living and Leaving Brand Community", Royal Bank Distinguished Visiting Speaker, Montreal Canada, 2013.
McAlexander, J., and B. DuFault, "Our Scientific Heritage", ACR North American Conference, Chicago, 2013.
McAlexander, J., and B. DuFault, "Genius for Sale: The Conspicuous Consumption of Ideas", Consumer Culture Theory International Conference, Oxford University, 2012.
McAlexander, J., "20 Years in the Field: The Ethnographic Journey", Market Research Association Conference, Las Vegas, NV, 2011.
McAlexander, J., "Where are we going with this...relationship?", International Colloquium on the Consumer-Brand Relationship, Winter Park Fl, 2011.
McAlexander, J., "Building Communities of Affinity", Western Region CASE conference, Portland OR, 2010.
McAlexander, J., "Communitas Interruptus", European Advances in Consumer Research, 2010.
Koenig, H., and J. McAlexander, "Alumni Giving: Cultivating Connections that Build Commitment", Symposium for the Marketing of Higher Education, San Diego, CA, 2007.
McAlexander, J., "Listening to the Customer", Innovation in the Forest Products Industry: New Processes, Business Systems, and Products, Corvallis, OR, 2003.
Koenig, H., and J. McAlexander, "Building the Relationships of Brand Community in a Service Setting", American Marketing Association Winter Educators' Conference, Chicago, IL, 2003.
McAlexander, J., and J. Schouten, "The Great Debate: Design Research vs. Marketing Research", Conference of the Western District of Industrial Designers Society of America., Industrial Designers Society of America, 2002.
Koenig, H., and J. McAlexander, "Intercustomer Relationships and Service Experiences: An Empirical Exploration", American Marketing Association Winter Educator's Conference, Chicago, IL, 2002.
McAlexander, J., "Ethnographic Research as a Tool for Gauging Customer Experiences", Conference on Customer Satisfaction Education, Milwaukee, WI, 2001.
McAlexander, J., "A Harley-Davidson Story: Marketing and Building Customer Relationships", Presentation to the Salem Area Chamber of Commerce, Salem, OR, 2000.
McAlexander, J., "The Branding of An Alumni Association", Conference of the Council for Advancement and Support of Education, Portland, OR, 1999.
McAlexander, J., "Marketing in the Graduate Curriculum", Presentation to delegation from Thailand, Corvallis, OR, 1997.
McAlexander, J., and E. Hansen, "Demand for Third-Party Certified Wood Products: A Case Study of the US and UK", International Union of Forestry Research Organizations Conference, Pullman, Washington, 1997.
McAlexander, J., and E. Hansen, "Retailer Efforts for Sustainable Forest Products", Forest Products Society Meeting, Vancouver, B.C., 1997.
McAlexander, J., and E. Hansen, "Home Depot/Sainsbury, Preliminary Results", Sustainable Forestry Business Case Studies, Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
McAlexander, J., and J. Schouten, "Material Possessions and the Divorce Experience", International Network on Personal Relationships, 1996.
McAlexander, J., "Close to the Customer: Gonzo Research in an Age of Quality", Presentation to the Portland Rotary Club, Portland, OR, 1995.
McAlexander, J., "Marketing in a Free Market Economy", Presentation to visiting Bulgarian Delegation, Corvallis, OR, 1993.
Koenig, H., and J. McAlexander, "Attracting and Retaining Dental Patients", DMC Professional Services Program, Oregon State University, Corvallis, OR, 1993.
McAlexander, J., and J. Njue, "Positioning Services", Presentation to Sawa Sawa Academy, Kenya, 1992.
McAlexander, J., "Attracting and Retaining Dental Patients", OSU Professional Services Program: Oregon Dental Services, Corvallis, OR, 1992.
McAlexander, J., and J. Schouten, "The Symbolic Use of Hair Through Role Transitions and Life Structure Changes", Joint Annual Meetings of the Popular Culture Association and American Culture Association, St. Louis, 1989.
McAlexander, J., K. Nassen, and C. Shrader, "McDonnell Douglas Corporation: A Case Study", Midwest Case Writers Association Annual Conference, Ames, Iowa, 1988.
McAlexander, J., "Strategic Marketing Management", Iowa State University Extension Service, 1988.

Book Chapters

McAlexander, J., "No Guess Work", Clarence Clobbers Tenderly, University of St. Bathans Press, pp. 44, 2012.
McAlexander, J., "Needing Numbers", Clarence Clobbers Tenderly, University of St. Bathans Press, pp. 43, 2012.
McAlexander, J., "Dandelion", Clarence Clobbers Tenderly, University of St. Bathans Press, pp. 45, 2012.
Martin, D., J. Schouten, and J. McAlexander, "Reporting ethnographic research: bringing segments to life through movie making and metaphor", Handbook of Qualitative Research Methods in Marketing : Edward Elgar, Northampton, MA, pp. 361-370, 2006.
McAlexander, J., and E. Hansen, "The Home Depot and J. Sainsbury: Retailing Sustainable Forest Products", The Business of Sustainable Forestry, Chicago: John D. and Catherine T. Mac Arthur Foundation, 1998.
Fletcher, R., J. McAlexander, and E. Hansen, "Stora: Sustainable Forestry and Strategic Opportunities", The Business of Sustainable Forestry, Chicago: John D. and Catherine T. Mac Arthur Foundation, 1998.
McAlexander, J., and J. Schouten, "Brandfests: Servicescapes for the Cultivation of Brand Equity", Servicescapes: The Concept of Place in Contemporary Markets, Chicago: American Marketing Association, pp. 377-402, 1998.
McAlexander, J., K. Nassen, and C. Shrader, "McDonnell Douglas Corporation: A Case Study", Strategic Management 3rd ed. (1991) by Fred R. David, pp. 665-680, 1991.
McAlexander, J., K. Nassen, and C. Shrader, "McDonnell Douglas Corporation: A Case Study", Cases in Strategic Management 3rd ed. (1991), by Fred R. David, pp. 297-312, 1991.

Books

Miscellaneous

Fournier, S., J. McAlexander, and J. Schouten, "HOG Ties: Building Brand Communities", Multi-Media Case Study for the Harvard University Case Series, 2000.
McAlexander, J., "Retail Management", Management Certification Program, University of Utah Division of Continuing Education, 1985.
McAlexander, J., "Introduction to Advertising, Correspondence Course", University of Utah Division of Continuing Education., 1985.

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Professional Affiliations

Reviewer, Journal of Marketing

Reviewer, Journal of Public Policy and Marketing.

Reviewer, Journal of Advertising.

Reviewer, Journal of Consumer Research.

Special Issue Editorial Board (1995), Journal of Marketing Theory and Practice.

Editorial Review Board, Journal of Health Care Marketing.

Session Chair, "Products and Gender Stereotypes: Mountain Men, Skateboarders, and Bikers," 1993 Association for Consumer Research Conference on Gender and Consumer Behavior.

Reviewer, 1993 Association for Consumer Research Conference on Gender and Consumer Behavior.

Reviewer, Advances in Non-Profit Marketing

Reviewer, Research in Consumer Behavior

Editorial Advisory Committee, Journal of Professional Services Marketing, Health Marketing Quarterly, and Journal of Hospital Marketing.

Reviewer, 1995 American Marketing Association: Summer Educator's Conference.

Reviewer, 1994 Association for Consumer Research Conference.

Reviewer, 1993 Association for Consumer Research Conference.

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Sponsored Research

2005 Kauffman Foundation Grant to study entrepreneurship.

Oregon State University Research Council Grant to study Subcultures of Consumption.

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