Leslie Davis Burns

Professor

Department: School of Design and Human Environment
Office: 219 Milam
Phone: 541.737.0983
Email: leslie.burns@oregonstate.edu


My research focuses on consumer behavior related to designed environments (textiles, apparel, interiors), topics related to the domestic and international fashion industries,  the effect of appearance in social perception processes, and fashion theory. I teach courses in global sourcing, merchandising, and fashion theory.

View Full Curriculum Vitae (PDF)

Table of Contents:

Education

  • Ph.D. 1981 Purdue University
    Consumer Sciences and Retailing
    Dissertation Title: Conformity and Judgments of Fashionability
  • B.A. 1978 Washington State University, Summa Cum Laude
    Major: Clothing and Textiles with a Social Science Option

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Employment

  • 1992-Present Professor, Oregon State University
    School of Design and Human Environment. Tenured.
  • Jan 2004-2012
    Chair, Department of Design and Human Environment, Oregon State University
  • 2003 Jan-Aug Interim Vice Provost for Academic Affairs, Oregon State University
  • July 1996-Dec 2000  Associate Vice Provost for Academic Affairs, Oregon State University.
  • 1985-1992 Associate Professor, Oregon State University
    Apparel, Interiors, Housing and Merchandising. Tenured, 1988.
  • 1982-1985 Assistant Professor, Utah State University
    Home Economics and Consumer Education.
  • 1981-1982 Instructor, San Diego State University
    Family Studies and Consumer Sciences
  • 1978-1981 Graduate Teaching/Research Assistant, Purdue University
    Consumer Sciences and Retailing

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Publications

Journal Articles

Reddy, S., and L. Burns, "Understanding resiliency to appearance dissatisfaction among adult women.", International Journal of Arts and Commerce, vol. 2, issue 3, pp. 43-57, 2013.
Reddy-Best, K., and L. Burns, "The meanings of avant-garde fashion in the 1980s and 1990s: A case study of Martin Margiela", International Journal of Costume and Fashion, vol. 13, issue 2, pp. 1-13, 2013.
Mower, J., E. Pedersen, and L. Burns, "Diffusion of fashion innovations: Turn of the century Oregon capes.", The International Journal of Design in Society, vol. 6, issue 2, pp. 41-45, 2013.
Pedersen, E., and L. Burns, "Apparel design research: Involving undergraduate students", The International Journal of Design Education, vol. 6, issue 2, pp. 41-45, 2013.
Seo, M. J., and L. Burns, "How apparel companies use social media: The case of Facebook.", The Research Journal of the Costume Culture, vol. 20, issue 3, pp. 430-442, 2012.
Reddy, S., and L. Burns, "Preventing Body Dissatisfaction Among Young Women", Journal of Family and Consumer Sciences, vol. 103, issue 1, pp. 55-60, 2011.
Pedersen, E., and L. Burns, "Curriculum integration across fashion-related curricula", International Journal of Fashion Design, Technology, and Education, vol. 4, issue 1, pp. 43-50, 2011.
Fister, S., C. Ti, and L. Burns, "Consumer Responses to Retail Display Design Features", Design Principles and Practices: An International Journal, issue 4, pp. 375-384, 2010.
Burns, L., and E. Chang, ""No Sweat Labor" Labeling: Creating an Image of Social Responsibility", Fashion Information and Technology, issue 62, pp. 43-53, 2009.
Johnson, T., S. Francis, and L. Burns, "Appearance Management Behavior and the Five Factor Model of Personality", Clothing and Textiles Research Journal, vol. 25, issue 3, pp. 230-243, 2007.
Chen, H. - L., and L. Burns, "Environmental Analysis of Textile Products", Clothing and Textiles Research Journal, vol. 24, issue 3, pp. 248-261, 2006.
Park, H. - J., and L. Burns, "Fashion Orientation, Credit Card Usage, and Compulsive Buying", Journal of Consumer Marketing, vol. 22, issue 3, pp. 135-141, 2005.
Jang, E., and L. Burns, "Components of Apparel Retailing Web Sites", Journal of Fashion Marketing and Management, vol. 8, issue 4, pp. 375-388, 2004.
Cluver, B., and L. Burns, "Apparel Descriptions in Catalogs and Perceived Risk Associated with Catalog Purchases", Clothing and Textiles Research Journal, vol. 19, issue 1, pp. 22-30, 2001.
Murtaugh, P., L. Burns, and J. Schuster, "Predicting the Retention of University Students", Research in Higher Education, vol. 40, issue 3, pp. 355-371, 1999.
Chang, Y., L. Burns, L. Sibley, and C. Noel, "Attitudinal Versus Normative Influence in the Purchase of Brand Name Casual Apparel", Family and Consumer Sciences Research Journal, vol. 25, issue 1, pp. 79-109, 1996.
Lennon, S., L. Burns, and K. Rowold, "Dress and Human Behavior Research: Sampling, Subjects, and Consequences for Statistics", Clothing and Textiles Research Journal, vol. 13, issue 4, pp. 262-272, 1995.
Burns, L., and S. Lennon, "The Effect of Clothing on the Use of Person Information Categories in First Impressions", Clothing and Textiles Research Journal, vol. 12, issue 1, pp. 9-15, 1993.
Lee, M., and L. Burns, "Self-consciousness and Clothing Purchase Criteria of Korean and American College Women", Clothing and Textiles Research Journal, vol. 11, issue 4, pp. 32-40, 1993.
Burns, L., and C. Caughey, "Category Use in First Impressions of Restaurant Interiors", Perceptual and Motor Skills, issue 75, pp. 107-110, 1992.
Burns, L., "Measuring Perceptions of Brand Image", Perceptual and Motor Skills, issue 72, pp. 329-330, 1991.
Burns, L., "Social Salience: What We Notice First About a Person", Perceptual and Motor Skills, issue 71, pp. 334, 1990.
Francis, S., and L. Burns, "Profiling Consumers of Personal Color Analysis Systems", Perceptual and Motor Skills, issue 71, pp. 1-2, 1990.
Francis, S., and L. Burns, "Consumer Grudge Holding: An Empirical Analysis of Mother and Daughter Consumers", Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, issue 3, pp. 115-116, 1990.
Baugh, D., and L. Burns, "The Effects of Store Image on Consumer Perceptions of Designer and Private Label Clothing", Clothing and Textiles Research Journal, vol. 7, issue 3, pp. 15-21, 1989.
Francis, S., and L. Burns, "Effect of Consumer Socialization on Clothing Satisfaction", Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, issue 2, pp. 63-66, 1989.
Lennon, S., and L. Burns, "Categorization and First Impressions", The Journal of Psychology, vol. 123, issue 5, pp. 439-446, 1989.
Burns, L., and S. Lennon, "Social Cognition and the Study of Clothing and Human Behavior", Journal of Social Behavior And Personality, vol. 16, issue 2, pp. 175-186, 1988. Abstract
Thompson, J. A., and L. Burns, "Furniture Design Decision-making Constructs", Home Economics Research Forum, issue 16, pp. 279-290, 1988.
Thompson, J. A., and L. Burns, "Self-monitoring and Perceptions of Furniture Styles", Perceptual and Motor Skills, issue 65, pp. 91-96, 1987.
Burns, L., "Sex, Gender Identity, and Behavior Concerning Sex-related Clothing", Clothing and Textiles Research Journal, issue 3, pp. 20-24, 1985.
Burns, L., "Clothing and Human Behavior: A Review", Home Economics Forum, issue 12, pp. 325-339, 1984.
Burns, L., and S. Lennon, "Social Stigma of Pregnancy: Further Evidence", Psychological Reports, issue 53, pp. 997-998, 1983.
Burns, L., and F. Miller, "Conformity and Judgments of Fashionability", Home Economics Research Journal, issue 11, pp. 337-342, 1982.

Conference Papers

Pedersen, E., and L. Burns, "Curriculum integration in Design and Human Environment", Design Education: Tradition and Modernity, Ahmedabad, 2005.
Pedersen, E., and L. Burns, "Curriculum integration of apparel, interiors, housing and merchandising", National Meeting of the International Textile and Apparel Association, New York NY, 2002.

Presentations

Nishida, K., and L. Burns, "Learning professional dress through peer-evaluation", Annual Conference of the International Textile and Apparel Association, New Orleans, LA, 2013.
Burns, L., "Design for Sustainability and Social Change", Orange Beneficence International Design Conference of Smart Living for the Elderly, Taipei, Taiwan, 2013.
Burns, L., "Design Comfort: People, Planet, Profit", Graduate Integrity Conference, Ladkbang, Bangkok, Thailand, 2011.
Burns, L., "The Future of Fashion Design Education", Asian Fashion Federation Annual Meeting, Hanoi, Vietnam, 2008.
Yeh, C. -lan(D.), and L. Burns, "Clothing Evaluative Criteria: A Comparison between Hedonic Shoppers and Utilitarian Shoppers", Annual Meeting of the International Textile and Apparel Association, San Antonio, TX, 2006.
Burns, L., "Social Responsibility Labeling: People, Planet, Profit", Taipei Innovative Application Show (TITAS), Taipei, Taiwan, 2005.
Burns, L., "The 10 Commandments to Being a Student-Centered Organization", Workshop for the American Association of Collegiate Registrars and Admissions Officers, Region 5, Glendelen Beach, OR, 2003.
Burns, L., S. Kaiser, and E. Pedersen, "Writing Scholarly Book Reviews", Annual Meeting of the International Textile and Apparel Association, New York City, 2002.
Watanabe, K., and L. Burns, "Meanings Attributed to the Furisode by Japanese College Students Living in Japan and in the United States", Joint World Conference of the Korean Society of Clothing and Textiles and the International Textiles and Apparel Association, Seoul, Korea, 2001.
Burns, L., "Student Retention at Oregon State University", The College Board Western Regional Meeting, Honolulu, 2000.
Burns, L., "Student Retention at Oregon State University", Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers, New Orleans, LA, 2000.
Cluver, B., and L. Burns, "Apparel Descriptions in Catalogs and Perceived Risk Associated with Catalog Purchases", Annual Meeting of the International Textile and Apparel Association, Knoxville, TN, 1997.
Burns, L., "Categorization of First Impressions of Fabrics", Annual Meeting of the American Home Economics Association, San Diego, CA, 1994.
Burns, L., "Social Psychology of Clothing", Virginia Tech University, Blacksburg, VA, 1993.
Francis, S., and L. Burns, "Consumer Grudge Holding: An Empirical Analysis of Mother and Daughter Clothing Consumers", The 1989 Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, The Hague, 1989.
Lennon, S., and L. Burns, "Analysis of Clothing Personal Appearance Symbols in Characterization", Sociological and Psychological Aspects of Dress Post-conference Workshop, Atlanta, GA, 1989.
Chun, H., and L. Burns, "Differences Between Fashion Innovators and Non-fashion Innovators in their Clothing Disposal Practices", Western Regional Meeting of the Association of College Professors of Textiles and Clothing, Seattle, WA, 1988.
Burns, L., M. Dallas, N. Markee, J. Miller, and B. Harger, "Dermatological Health Problems Attributed by Consumers to Contact with Clothing and Laundry Products", Western Regional Meeting of the Association of College Professors of Textiles and Clothing, Seattle, WA, 1988.
Young, L., L. Burns, and M. Noyes, "The Influence of Clothing on the Perception of Professional Credibility", Western Regional Meeting of the Association of College Professors of Textiles and Clothing, Napa, CA, 1985.

Books

Burns, L., K. Mullet, and N. Bryant, "The Business of Fashion: Designing, Manufacturing and Marketing", New York: Fairchild Books, issue 4th, New York, NY, pp. 585, 2011.
Mullet, K., L. Burns, and N. Bryant, "Business of Fashion, 4th Edition", Fairchild Publications, New York, New York, 2011.
Burns, L., and N. Bryant, "Instructor's Guide:The Business of Fashion", New York: Fairchild Books, issue 3rd, 2007.
Pedersen, E., and L. Burns, "Curriculum Integration in Design and Human Environment in Design Education: Tradition and Modernity", Paldi Ahmedabad, India: National Institute of Design, Paldi Ahmedabad, India, pp. 26-33, 2007.
Burns, L., and N. Bryant, "The Business of Fashion: Designing, Manufacturing and Marketing", New York: Fairchild Books, issue 2nd, New York, NY, pp. 599 pp, 2002.
Burns, L., and N. Bryant, "Instructor's Guide:The Business of Fashion", New York: Fairchild Books, issue 2nd, pp. 102 pp, 2002.
Burns, L., and N. Bryant, "The Business of Fashion: Designing, Manufacturing and Marketing", New York: Fairchild Books, New York, NY, pp. 439 pp, 1997.
Burns, L., and N. Bryant, "Instructor's Guide:The Business of Fashion", New York: Fairchild Books, pp. 90 pp, 1997.
Burns, L., "Instructor's Guide: Changing Appearances", New York: Fairchild Books, pp. 77 pp, 1994.
Burns, L., and S. Lennon, "Social Science Aspects of Dress: New Directions", International Textile and Apparel Association, Monument, CO, pp. 211 pp, 1993.

Book Chapters

Burns, L., and N. Bryant, "The Business of Fashion: Designing, Manufacturing and Marketing", New York: Fairchild Books, issue 3rd, New York, NY, pp. 605 pp, 2007.
Pedersen, E., and L. Burns, "Curriculum integration in Design and Human Environment", Design Education: Tradition and Modernity: Scholastic Papers from the International Conference, DETM 05, Ahmedabad,, pp. 26-33, 2007.
Burns, L., and S. Lennon, "New Directions in Methodological Approaches and Analyses in Social Science Aspects of Dress: New Direction", Monument, CO: International Textile and Apparel Association, Monument, CO, pp. 197-201, 1993.
Burns, L., and S. Lennon, "Charting Our Directions: Patterns for the Future in Social Science Aspects of Dress: New Directions", Monument, CO: International Textile and Apparel Association, Monument, CO, pp. 202-208, 1993.

Miscellaneous

Kwon, K. -nan, L. Burns, and Y. Chang, "fashion Information Seeking by Korean and U.S. Fashion Leaders", Fourth Symposium on Cross-Cultural Business and Consumer Studies, pp. 219-223, 1993.

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Professional Affiliations

International Textile and Apparel Association

member 1982-present.

Offices Held

Counselor, 2008-2009
President, 2007-2008; President-elect, 2006-2007
Vice President for Publications, 2000-02
Vice President for Program Development, 1989-91

Korean Academy of Marketing Sciences

member 2008-present

  • Associate Editor, Journal of Global Academy of Marketing Science, Fashion Marketing, 2009 - present.
  • Editorial Board, Journal of Global Fashion Marketing, 2010-present.

Educators for Socially Responsible Apparel Business

founding member, 2000-present

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Honors and Awards

  • 2008-10 L.L. Stewart Scholar, OSU
  • 2007 Student Learning and Success Teamwork Award (given to the faculty of DHE), OSU
  • 2004 President’s “Beaver Champion” Award, OSU (given by the University President to one individual each year)
  • 2004 Bressler Senior Faculty Teaching Award, OSU
  • 2002 Women of Achievement Award, OSU Women's Center
  • 2001 Educator of the Year Award, "2001 All-Stars", Bobbin Magazine/International Textile and Apparel Association
  • 1997 Fellow, International Textile and Apparel Association
  • 1997 D. Curtis Mumford Faculty Service Award, OSU
  • 1996 Distinguished Scholar-Lecturer, International Textile and Apparel Association
  • 1991 Burlington Resources Faculty Achievement Award, OSU
  • 1984-85 College of Family Life Teacher of the Year, Utah State University
  • 1983-84 College of Family Life Teacher of the Year, Utah State University

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