Marina Puzakova

Assistant Professor

Department: Marketing
Office:
Phone:
Email: marina.puzakova@bus.oregonstate.edu


TEACHING AREAS AND INTERESTS

Consumer Behavior
Marketing Strategy
Integrated Marketing Communications (IMC)
Advertising Management and Research
Electronic Commerce
Principles of Marketing
Marketing Research

RESEARCH AREAS AND INTERESTS

Brand Inference / Anthropomorphization
Firms‟ Crisis Management and Brand Performance
International and Cross-Cultural Branding

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Education

Ph.D. - Marketing (2013)
Department of Marketing, LeBow College of Business, Drexel University

B.S. - Business Economics and Management with Honors, Voronezh State Technical University, Russia, 2006

Minor with Diploma in Organizational Communication with Honors, Voronezh State Technical University, Russia, 2004

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Employment

  • 2005 – 2007: Business Development/Marketing Strategy Analyst, VISANT Corporation (investment fund/holding company that owns national retail chain “Pyaterochka,” manufacturing businesses, and other companies), Russia
  • 2004 - 2005: Marketing Researcher, VESA (international consulting agency), Russia

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Service

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Publications

Journal Articles

Conference Papers

Presentations

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Professional Affiliations

  • Association for Consumer Research
  • American Marketing Association

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Honors and Awards

  • 2011 AMA Doctoral Consortium Fellow at Oklahoma State University
  • Teaching Excellence Award (university wide), Drexel University, 2011
  • Nominated for Excellence in Research (university wide), Drexel University, 2011
  • Excellence in Research, Department of Marketing, LeBow College of Business, Drexel University, 2011
  • Excellence in Teaching, Department of Marketing, LeBow College of Business, Drexel University, 2011
  • Excellence in Research Award, LeBow College of Business, Drexel University, 2010

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Courses Taught

Consumer Behavior, Oregon State University, Winter 2013, Spring 2013

Global Marketing, Oregon State University, Winter 2013, Spring 2013

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