What strategic advantage does being a family-owned business bring to a business and its clientele? To what extent should a family incorporate that persona into the business marketing efforts?
This panel will explore how new marketing ideas and vision can spark innovation and growth, without abandoning the practices that have allowed the business to be sustainable. Best practices across a variety of media formats from traditional print, social media, and "outside of the box" marketing will be shared. Real world examples will help illustrate how to avoid the pitfalls that may come with marketing as a family business.
Moderator: Ed Russo, Business Editor, The Register-Guard
Jeff Musgrove, Musgrove Mortuaries & cemeteries
Lowell Gibson, Nicebadge
Or call 800-859-7609
March 7, 2018
7:30 am to 9:00 am
Hilton Garden Inn
3528 Gateway St, Springfield OR 97477
The Austin Family Business Program, OSU College of Business
Registrations are $40 each, with a 25% discount for three or more.
Attendance is limited to business owning families, family members, and key personnel.