According to the 2017 Edelman Trust Barometer, family businesses in the U.S. have a 24% higher consumer trust rating than businesses in general. The same report also shows that consumers think family firms lag behind nonfamily firms in innovation, long-term thinking, and financial success. To what extent should a family incorporate the "family-owned" identity into business branding efforts, and what are the advantages of doing so?
This panel will also explore how the family legacy influences business identity, how social media is making an impact, marketing efforts that have produced unexpected results and more.
Moderator: Ed Russo, Business Editor, The Register-Guard
Jeff Musgrove, Musgrove Mortuaries & Cemeteries
Lowell Gibson, Nicebadge
Steve Roe, Roe Motors
This event has concluded.
March 7, 2018
7:30 am to 9:00 am
Hilton Garden Inn
3528 Gateway St, Springfield OR 97477
The Austin Family Business Program, OSU College of Business