What strategic advantage does being a family-owned business bring to that business and its clientele? To what extent should a family incorporate that persona into the business marketing efforts?
This presentation will explore how new marketing ideas and vision can spark innovation and growth, without abandoning the practices that have allowed the business to be sustainable. Best practices across a variety of media formats from traditional print, social media, and "outside of the box" marketing will be shared. Real world examples will help illustrate how to avoid the pitfalls that may come with marketing as a family business.
Or call 800-859-7609
March 7, 2018
7:30 am to 9:00 am
Hilton Garden Inn
3528 Gateway St, Springfield OR 97477
The Austin Family Business Program, OSU College of Business