colleen bee marketing mba track

The curriculum is designed to provide knowledge in three areas: general business, marketing management and market research. Students will meet the core MBA learning goals and objectives. 

Learning Outcomes
Graduates of the MBA in Market Research will be able to:

  • Develop and communicate research-driven insights and understand how they can be applied in the development of marketing strategy
  • Formulate and structure market research problems
  • Understand and determine appropriate research designs to address various marketing questions
  • Demonstrate the ability to understand and analyze quantitative data
  • Demonstrate the ability to understand and analyze qualitative data

The Market Research option requires 60 credit-hours of coursework, including:

Core-1 coursework (15 credits)
BA 513 Business Legal Environment (3)
BA 514 Operations Management (3)
BA 515 Managerial Decision Tools (3)
BA 516 Creating Value in Exchange (3)
BA 517 Markets and Valuation (3)

Note: Core-1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor. 

Core-2 coursework (27 credits)
BA 528 Financial and Cost Analysis (3)
BA 540 Corporate Finance (3)
BA 550 Organization Leadership and Management (3)
BA 555 Practical Business Analysis (3)
BA 561 Supply Chain Management (3)
BA 569 Advanced Strategic Management (3)
BA 572 Advanced Information Systems (3)
BA 590 Marketing Management (3)
MGMT 559 Managing Ethics and Corporate Social Responsibility (3)

Market Research coursework (10 credits)
MRKT 596 Market Research Design and Methods (3)
MRKT 581  Applied Quantitative Marketing Analysis (4)
MRKT 582 Applied Qualitative Marketing Analysis (3)  

Restricted Elective coursework (8 credits)
BA 510 Internship (4)
MRKT 586 CRM Data Analysis (4)
MRKT 589 Personal Selling Skills Development (4)
MRKT 592 Consumer Behavior (4)
MRKT 593 Advertising Management (4)
MRKT 595 Retail Management (4)
and/or other courses as approved