colleen bee marketing mba track

Overview: The Marketing track helps prepare students for management careers and entrepreneurial enterprises in the rapidly growing field of market research, including careers in multinational market research firms such as TNS and JD Power, Fortune 500 companies and other business, government, and non-governmental entities with “in-house” market research departments, smaller boutique research firms, and advertising agencies. Graduates with entrepreneurial ambitions are also prepared to start their own market research firm.

Key Benefits:

Format and Length: 

The MBA in Marketing is a 65 quarter-credit program that includes 15 credits of Foundation Knowledge coursework, 21 credits of MBA core courses, 29 track-specific credits and three project/internship credits. Some or all Foundation Knowledge requirements may be waived for students who have completed prior Business coursework and/or have significant professional experience in Business. Foundation requirements are determined through a review of your transcript and resume. The time to complete the program will vary depending on the number of Foundation courses required, the number of courses taken each term, and your start term.

Full-time students who require no Foundation Knowledge coursework will be able to earn the degree in five academic terms with a fall term start (including summer term). Those requiring Foundation Coursework can start in summer term and complete the degree in a total of six academic terms. Part-time students can complete the MBA over a longer time frame. A project/internship and oral exam demonstrate a student’s ability to apply learned concepts.

General MBA Coursework (21 credit hours)

  • BA 528 Financial and Cost Analysis (3)
  • BA 540 Corporate Finance (3)
  • BA 550 Organizational Management (3)        
  • BA 562 Managing Projects (3)
  • BA 569 Advanced Strategic Management (3)
  • BA 572 Advanced Information Systems (3)
  • BA 590 Marketing Management (3)

Marketing Management Coursework (16 credit hours)

  • MRKT 588 Personal Selling (4)
  • MRKT 597 Global Marketing (4)

Electives include at least two of the following:

  • MRKT 592 Consumer Behavior (4)
  • MRKT 586 CRM Data Analysis (4)
  • MRKT 589 Personal Selling Skills Development (4)
  • MRKT 593 Advertising Management (4)
  • MRKT 595 Retail Management (4) or DHE 570 Retail Merchandising (4)
  • DHE 572 Merchandise Planning and Control (4)
  • DHE 575 Global Production and Trade in Textiles and Apparel (4)
  • DHE 587 Trends and Issues in Merchandising (4) and/or other courses as approved

Market Research Coursework (13 credit hours)

  • MRKT 581 Applied Quantitative Marketing Analysis (4) (Prerequisites: MRKT 596)
  • MRKT 582 Applied Qualitative Marketing Analysis (3) (Prerequisites: MRKT 596)           
  • MRKT 596 Market Research Design and Methods (3)

Complete one of the following courses:

  • BA 568 Integrated Business Project (3) (Prerequisites: MRKT 581, MRKT 582, MRKT 596)
  • BA 510 Internship (3-6) (Prerequisites: MRKT 581, MRKT 582, MRKT 596)
  • BA 506 Projects (3) (Prerequisites: MRKT 581, MRKT 582, MRKT 596)

Sample 15-Month Program Plan 

Year 1: Fall (9 credit hours) 

Year. 1: Winter (14 credit hours) 

Year 1: Spring (14 credit hours) 

BA 562 (3)

BA 569 (3)

BA 550 (3)

BA 590 (3)

MRKT 581 (4)

BA 572 (3)

MRKT 596 (3)

MRKT 582 (3)

Elective (4)

 

MRKT 588 (4)

MRKT 597 (4)

Year 2: Summer (3 credit hours) 

Year 2: Fall (10 credit hours) 

 

BA 568 (3) or BA 510 (3) or BA 506 (3)

BA 528 (3)

 
 

BA 540 (3)

 

 

Elective (4)

 

Learning Goals and Objectives:

Upon graduation, students will have mastered marketing management concepts as well as market research concepts, methods and applications. Graduates will be able to:

  • Develop and communicate research-driven insights and understand how they can be applied in the development of marketing strategy.
  • Formulate and structure market research problems.
  • Understand and determine appropriate research designs to address various marketing questions.
  • Demonstrate the ability to understand and analyze quantitative data.
  • Demonstrate the ability to understand and analyze qualitative data.