Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index

TitleRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
Publication TypeConference Papers
Year of Publication2007
AuthorsBarnhart M, Ratchford M
Conference NameProceedings of the American Marketing Association Winter Conference 2007
Date Published2007
KeywordsMarketing