Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index

TitleRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
Publication TypePresentations
Year of Publication2007
AuthorsBarnhart M, Ratchford M
CommitteeWinter Educators' Conference
Date Published2007
CitySan Diego, CA
KeywordsMarketing