Jesse King

Assistant Professor
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Office: 541-322-3174

Profile Field Tabs

Affiliated with: 
Acad Prog / Student Aff
Research/Career Interests: 

Jesse King received his PhD from the University of Oregon.  His research focuses on affective decision making processes, new product development/innovation and sports consumer behavior.  Jesse became interested in research as an undergraduate at Montana State University where he received two BS degrees in marketing and applied psychology. Before pursuing his PhD at the University of Oregon, Jesse spent two years working as an ethnographic researcher for a product development company, contributing to the design and usability of numerous medical, scientific and consumer products.

Courses Taught: 

Principals of Marketing, Consumer Behavior, Marketing Research, Services Marketing

Beyond OSU
  • PhD Marketing - University of Oregon
  • B.S. Applied Psychology - Montana State University
  • B.S. Marketing - Montana State University
Honors and Awards: 
  • Mittelstaedt Doctoral Symposium Participant, University of Nebraska, Lincoln, 2011
  • Lundquist Center for Entrepreneurship Research Grant, 2010
  • American Marketing Association 2010 Sheth Doctoral Consortium Fellow, Texas Christian University
  • Kilkenny Research Grant, 2009 •     Best Paper Proceedings, Academy of Management Annual Meeting Organization Development and Change Division – 2009
  • Best Paper Award for New Product Development, Product Management, and Entrepreneurship Track, American Marketing Association Meeting - 2008
  • Merle King Smith Marketing Scholars Award, Charles H. Lundquist College of Business, University of Oregon, 2007 – Present
  • Marketing Subject Pool Coordinator, Charles H. Lundquist College of Business, University of Oregon, 2009 – 2011
  • Academy of Marketing Science – 2010 Annual Meeting, Portland – Session Chair
  • Lundquist College of Business Dean Search Committee (2010) – Selected Student
  • Member American Marketing Association Summer Meeting (2008) – Session Discussant
My Publications

Journal Articles

Conference Papers

J. King, Use of the Affect Heuristic in Evaluations of Product Innovations, in American Marketing Association Summer Conference, Boston, MA, 2010.

J. King, Meaning Transfer in New Product Development, in American Marketing Association Summer Conference, San Diego, CA, 2008.


J. King, Untitled, Academy of Marketing Science. Portland, OR, 2009.

J. King, Untitled, American Marketing Association. San Diego, CA, 2008.


J. King and Bee, C., Better in the (Near) Future: Biased Temporal Conceptions of Team Identification, Association of Consumer Research Conference. Vancouver, British Columbia, 2012.

Book Chapters