Sheryl Spann is an Instructor in Marketing in the College of Business at Oregon State University. Before joining the faculty at Oregon State, she worked at other positions in higher education, academic publishing, non-profit fundraising, marketing consulting and brand marketing within the corporate world.
Prior to OSU, Ms. Spann was the Director of Marketing at San Jose University where she was responsible for directing all strategic marketing and communications for the College of Humanities & the Arts, teaching/mentoring a student intern team in graphic design, editorial, web and media for the SJSU H&A Marketing agency plus managing marketing/publicity efforts for the Hammer Theatre, a performing arts center in San Jose, CA. Sheryl previously held the Director of Marketing position at Louisiana State University’s School of Music & Theatre plus was the Marketing Director for Unity College, a small environmental college in Maine.
In addition to marketing experience within academia, Ms. Spann brings extensive strategic brand marketing, marketing research, new product development, sales, fundraising and new business expansion experience to her teaching role at Oregon State University. Her business career started with a small, family owned business, Peter Paul Cadbury (now division of M&M Mars) and continued over time at other companies including Beecham Products (former division of P&G), Maybelline (Revlon) and Veryfine Juices (Kraft Foods). As a consultant at Strategic Solutions, she handled marketing research, new product development and business expansion for clients such as Dunkin Donuts, Coffee by George and Harvard Pilgrim Healthcare. Her career has included corporate and consulting work in the fields of new product/business development for specialty foods/beverages, beauty/hygiene, books and hospitality/travel companies. Her last positions within the corporate world included working within academic publishing for Fortress Press and Multnomah (Waterbrook Press).