@book {1975281, title = {Shifters: Corporate Investing And Disruptive Change}, year = {2016}, month = {2016}, pages = {100}, address = {Corvallis, Oregon}, abstract = {Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.}, keywords = {Marketing}, url = {www.co-innovators.com}, author = {Van Order,Mark} }