@conference {1975331, title = {Symbiotic Fashion and Emergent Identity: A Theoretical Model}, booktitle = {University of Southern Denmark}, year = {2018}, month = {2018}, pages = {50}, address = {Odense}, keywords = {Marketing, OSU-Cascades}, url = {https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program}, author = {Watson,Amy} }