@article {1975341, title = {Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?}, journal = {Journal of Marketing Communications}, volume = {21}, year = {2015}, month = {2015}, pages = {300-315}, keywords = {Marketing, OSU-Cascades}, url = {http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top\&needAccess=true}, author = {Watson,Amy and Turri,A. M.} }