@conference {1970181,
	title = {Changes in Social Values in the United States  1976-2017: Is a New Age of Tribalism Emerging?},
	booktitle = {Association for Consumer Research},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Chen,Johnny and Gurel-Atay,Eda and Kahle,Lynn R and Suh,Wang Suk}
}
