@article {1981526,
	title = {Interpersonal Relationships Within the Context of the Commercial Marketplace},
	year = {1996},
	month = {1996},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John W.}
}
@article {1973386,
	title = {Positioning Services for Competitive Advantage},
	journal = {Journal of Services Marketing},
	volume = {13},
	year = {1988},
	month = {1988},
	pages = {69-75},
	keywords = {Marketing},
	author = {Schouten,John W. and McAlexander,Jim}
}
