@book {1975281,
	title = {Shifters: Corporate Investing And Disruptive Change},
	year = {2016},
	month = {2016},
	pages = {100},
	address = {Corvallis, Oregon},
	abstract = {Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.},
	keywords = {Marketing},
	url = {www.co-innovators.com},
	author = {Van Order,Mark}
}
