@article {1975336, title = {I Know, But I{\textquoteright}d Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials}, journal = {Journal of Consumer Affairs}, volume = {52}, year = {2018}, month = {2018}, pages = {209-226}, address = {Medford, MA}, abstract = {This research examines consumers{\textquoteright} current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.}, keywords = {Marketing, OSU-Cascades}, url = {https://onlinelibrary.wiley.com}, author = {Watson,Amy and Zank,Gail and Turri,Anna M.} } @conference {1975331, title = {Symbiotic Fashion and Emergent Identity: A Theoretical Model}, booktitle = {University of Southern Denmark}, year = {2018}, month = {2018}, pages = {50}, address = {Odense}, keywords = {Marketing, OSU-Cascades}, url = {https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program}, author = {Watson,Amy} } @article {1983756, title = {The Symbiotic Fashion and Emergent Identity Model}, year = {2018}, month = {2018}, address = {University of Southern Denmark, Odense, Denmark}, keywords = {Marketing, OSU-Cascades}, author = {Watson,Amy} } @article {1975341, title = {Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?}, journal = {Journal of Marketing Communications}, volume = {21}, year = {2015}, month = {2015}, pages = {300-315}, keywords = {Marketing, OSU-Cascades}, url = {http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top\&needAccess=true}, author = {Watson,Amy and Turri,A. M.} } @article {1975351, title = {A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study}, journal = {Journal of Education for Business}, volume = {90}, year = {2014}, month = {2014}, pages = {103-110}, keywords = {Marketing, OSU-Cascades}, author = {Cook,S. and Watson,Amy and Parker,S.} } @article {1975346, title = {Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems}, journal = {Journal of Macromarketing}, volume = {34}, year = {2014}, month = {2014}, pages = {505-519}, keywords = {Marketing, OSU-Cascades}, author = {Newman,C. and Turri,A. M. and Howlett,E. and Watson,Amy} } @article {1975221, title = {Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions}, journal = {Journal of Marketing Theory and Practice}, year = {2011}, month = {2011}, abstract = {If high customer satisfaction is attributed for the growth of e-tail
sales, trust, or the lack thereof, is one of the most cited deterrents. While much
research has been conducted examining the impact of identity theft, online
privacy, and perceived security on consumer trust, order fulfillment and other
components of business reliability outside of the security context have
received relatively little attention. The present study examines the impact of
order fulfillment information cues, via carrier disclosure, on consumer
perceptions of e-tailer credibility, price, and product attitude. Results of a
between-subjects experiment show that the familiarity of the e-tailer and
carrier can positively impact perceptions of e-tailer credibility.}, keywords = {Marketing, OSU-Cascades}, author = {Stokes,Amy and Jensen,Thomas D and Watson,Amy} }