@conference {1984506,
	title = {Creating Brand Impressions Through Package Design},
	year = {2015},
	month = {2015},
	pages = {259--259},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@conference {1973046,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985166,
	title = {Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance},
	year = {2011},
	month = {2011},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985171,
	title = {Can You Judge a Book by Its Cover?},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985236,
	title = {Creating Brand Impressions through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985246,
	title = {Creating Brand Impressions through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985231,
	title = {Creating Brand Impressions with Packaging Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973081,
	title = {Communicating with Product Design},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985251,
	title = {Communicating with Product Design},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985276,
	title = {Co-Branding with Sports Entities: How Difficult Can it Be?},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973091,
	title = {Co-Branding with Sports Entities: How Difficult Can it Be?},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
