@article {1973006,
	title = {Design briefs in design-driven new product development},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985186,
	title = {Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@conference {1973066,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985221,
	title = {Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Parkman,Ian and Malkewitz,Keven}
}
@article {1985216,
	title = {Directing Consumer Price Expectation through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulrich and Malkewitz,Keven}
}
@conference {1973071,
	title = {Directing Consumer Price Expectation through Package Design},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Orth,Ulich H. and Malkewitz,Keven}
}
