@conference {1972996,
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	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
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	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985226,
	title = {The Marketing Canon},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
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@article {1985261,
	title = {Marketing Major Overview},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985296,
	title = {The Marketing Canon},
	year = {2002},
	month = {2002},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
