@conference {1973001,
	title = {Sports Logos Life Cycles},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1985136,
	title = {Sports Logos Life Cycles},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1985141,
	title = {Sports Logos Life Cycles},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham ,Nick}
}
@conference {1973011,
	title = {Sports Logos Life Cycles},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Ketcham,Nick}
}
@article {1972966,
	title = {Servicescape interior design and consumers{\textquoteright} personality impressions},
	journal = {Journal of Services Marketing},
	year = {2012},
	month = {2012},
	keywords = {Marketing, MBA},
	author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke}
}
@article {1984516,
	title = {Servicescape interior design and consumers{\textquoteright} personality impressions},
	journal = {Journal of Services Marketing},
	year = {2012},
	month = {2012},
	keywords = {Marketing},
	author = {Malkewitz,Keven and Orth,Ulrich and Heinrich,Frauke}
}
@conference {1973061,
	title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985176,
	title = {Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms{\textquoteright} Logos influence Communication Efficacy},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
@article {1985286,
	title = {Sports Products: On and Off the Field},
	year = {2006},
	month = {2006},
	keywords = {Marketing},
	author = {Malkewitz,Keven}
}
