@article {1969016,
	title = {Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University},
	journal = {Journal of School Public Relations},
	volume = {37},
	year = {2016},
	month = {2016},
	pages = {249-274},
	keywords = {Marketing},
	author = {Rumpakis,Alexandra and Bee,Colleen and Lee,Jason}
}
@article {1969041,
	title = {Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions},
	journal = {Journal of Consumer Behaviour},
	volume = {12},
	year = {2013},
	month = {2013},
	pages = {370-381},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
