@article {1982171,
	title = {Why Consumers (Do Not) Buy Oregon Wine},
	year = {2004},
	month = {2004},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {Orth,Ulrich}
}
@article {1982181,
	title = {Wines and Lifestyles},
	year = {2003},
	month = {2003},
	address = {Salem, OR},
	keywords = {Marketing},
	author = {Orth,Ulrich}
}
