@article {1969636, title = {Attitudinal Versus Normative Influence in the Purchase of Brand Name Casual Apparel}, journal = {Family and Consumer Sciences Research Journal}, volume = {25}, year = {1996}, month = {1996}, pages = {79-109}, keywords = {Design Program}, author = {Chang,Younhwa and Burns,Leslie and Sibley,Lucy R and Noel,Charles J} }