@article {1968861,
	title = {Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense},
	journal = {Journal of the Association for Consumer Research},
	volume = {3},
	year = {2018},
	month = {2018},
	address = {University of Chicago Press},
	abstract = {Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Brandon and McAlexander,Jim}
}
@article {1968876,
	title = {Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers},
	journal = {Journal of Macromarketing},
	volume = {37},
	year = {2017},
	month = {2017},
	pages = {393-408},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim}
}
@article {1976276,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {San Diego, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@conference {1968871,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	booktitle = {Association for Consumer Research},
	volume = {45},
	year = {2017},
	month = {2017},
	pages = {675-676},
	address = {San Diego, CA},
	keywords = {Marketing},
	url = {twitter.com/huffmatic},
	author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim}
}
@article {1976281,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {Anaheim, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1976296,
	title = {Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock},
	year = {2016},
	month = {2016},
	address = {San Luis Obispo, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1972521,
	title = {Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation},
	journal = {International Journal of Nonprofit and Voluntary Sector Marketing},
	volume = {21},
	year = {2015},
	month = {2015},
	pages = {82-95},
	abstract = {This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.},
	keywords = {Marketing},
	url = {DOI: 10.1002/nvsm.1544},
	author = {McAlexander,Jim and Koenig,Hal and DuFault,Beth}
}
@article {1972526,
	title = {Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities},
	journal = {Journal of Marketing for Higher Education},
	volume = {24},
	year = {2014},
	month = {2014},
	pages = {243-257},
	abstract = {This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal and DuFault,Beth}
}
@article {1981421,
	title = {Borderlands: The Intersection of Liminality and Stable Third Place},
	year = {2014},
	month = {2014},
	address = {Helsinki Finland},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981416,
	title = {Consuming and Consumption in Third Space Communites: Constructing Sanctuary},
	year = {2014},
	month = {2014},
	address = {Baltimore},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973311,
	title = {The Marketization of Religion: Field, Capital, and Consumer Identity},
	journal = {Journal of Consumer Research},
	volume = {41},
	year = {2014},
	month = {2014},
	pages = {858-875},
	address = {Madison Wisconsin},
	abstract = {Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth and Martin,Diane and Schouten,John}
}
@article {1981436,
	title = {Leaving an Identity-Central Community of Practice},
	year = {2013},
	month = {2013},
	address = {University of Arizona},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981446,
	title = {Leaving and Identity-Central Community of Practice},
	year = {2013},
	month = {2013},
	address = {Tucson AZ},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John and DuFault,Beth and Martin,Diane}
}
@article {1981431,
	title = {Living and Leaving Brand Community},
	year = {2013},
	month = {2013},
	address = {Montreal Canada},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981426,
	title = {Our Scientific Heritage},
	year = {2013},
	month = {2013},
	address = {Chicago},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981441,
	title = {A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica},
	year = {2013},
	month = {2013},
	address = {Tucson AZ},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1972531,
	title = {Building Communities of Philanthropy in Higher Education: Contextual Influences},
	journal = {International Journal of Nonprofit and Voluntary Sector Marketing},
	volume = {17},
	year = {2012},
	month = {2012},
	pages = {122-131},
	abstract = {In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community{\textquoteright}s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal}
}
@article {1981451,
	title = {Genius for Sale: The Conspicuous Consumption of Ideas},
	year = {2012},
	month = {2012},
	address = {Oxford University},
	keywords = {Marketing},
	author = {McAlexander,Jim and DuFault,Beth}
}
@article {1981461,
	title = {20 Years in the Field: The Ethnographic Journey},
	year = {2011},
	month = {2011},
	address = {Las Vegas, NV},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981456,
	title = {Where are we going with this...relationship?},
	year = {2011},
	month = {2011},
	address = {Winter Park Fl},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981471,
	title = {Building Communities of Affinity},
	year = {2010},
	month = {2010},
	address = {Portland OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981466,
	title = {Communitas Interruptus},
	year = {2010},
	month = {2010},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972536,
	title = {Contextual Influences: Building Brand Community in Large and Small Colleges},
	journal = {Journal of Marketing for Higher Education},
	year = {2010},
	month = {2010},
	abstract = {This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal}
}
@article {1973316,
	title = {Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study},
	journal = {New England Journal of Entrepreneurship},
	year = {2009},
	month = {2009},
	pages = {49-62},
	abstract = {Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Nelson,Rachel and Bates,Chris}
}
@article {1980141,
	title = {Alumni Giving:  Cultivating Connections that Build Commitment},
	year = {2007},
	month = {2007},
	address = {San Diego, CA},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim}
}
@article {1972546,
	title = {Transcendent Consumption Experience and Brand Community},
	journal = {Journal of the Academy of Marketing Science},
	volume = {35},
	year = {2007},
	month = {2007},
	pages = {357-368},
	keywords = {Marketing},
	author = {Schouten,John and McAlexander,Jim and Koenig,Hal}
}
@article {1972551,
	title = {Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement},
	journal = {International Journal of Educational Advancement},
	volume = {6},
	year = {2006},
	month = {2006},
	pages = {107-118},
	abstract = {Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal and Schouten ,John  W.}
}
@article {1973321,
	title = {Claiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture},
	journal = {Consumption, Markets and Culture},
	volume = {9},
	year = {2006},
	month = {2006},
	pages = {171 - 205},
	abstract = {This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.},
	keywords = {Marketing},
	author = {Martin,Diane and Schouten,John and McAlexander,Jim}
}
@article {1980146,
	title = {Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty},
	year = {2005},
	month = {2005},
	address = {Chicago, IL},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim and Schouten,John W}
}
@article {1981476,
	title = {HOG tales, Jeep Trails, and Setting Sail},
	year = {2005},
	month = {2005},
	address = {Sydney Australia},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981481,
	title = {HOG Tales, Jeep Trails, and Setting Sail},
	year = {2005},
	month = {2005},
	address = {Australia},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972556,
	title = {Building a University Brand Community: The Long-Term Impact of Shared Experiences},
	journal = {Journal of Marketing for Higher Education},
	volume = {14},
	year = {2004},
	month = {2004},
	pages = {61 - 79},
	abstract = {Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal and Schouten ,John  W.}
}
@article {1980161,
	title = {Building the Relationships of Brand Community in a Service Setting},
	year = {2003},
	month = {2003},
	address = {Chicago, IL},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim}
}
@article {1981486,
	title = {Listening to the Customer},
	year = {2003},
	month = {2003},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972211,
	title = {Loyalty: The Influences of Satisfaction and Brand Community},
	journal = {Journal of Marketing Theory and Practice},
	volume = {11},
	year = {2003},
	month = {2003},
	pages = {1-11},
	abstract = {This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Kim,Steve and Roberts,Scott}
}
@article {1972566,
	title = {Building Brand Community},
	journal = {Journal of Marketing},
	volume = {66},
	year = {2002},
	month = {2002},
	pages = {38-54},
	abstract = {Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers{\textquoteright} relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfeststhat is, programs strategically designed to enhance customer experience with the brandon the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer{\textquoteright}s loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John and Koenig,Hal}
}
@article {1981491,
	title = {The Great Debate: Design Research vs. Marketing Research},
	year = {2002},
	month = {2002},
	address = {Industrial Designers Society of America},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John}
}
@article {1980166,
	title = {Intercustomer Relationships and Service Experiences: An Empirical Exploration},
	year = {2002},
	month = {2002},
	address = {Chicago, IL},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim}
}
@article {1981496,
	title = {Ethnographic Research as a Tool for Gauging Customer Experiences},
	year = {2001},
	month = {2001},
	address = {Milwaukee, WI},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1972576,
	title = {University Experiences, the Student-College Relationship, and Alumni Support},
	journal = {Journal of Marketing for Higher Education},
	volume = {10},
	year = {2001},
	month = {2001},
	pages = {21-43},
	abstract = {University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Koenig,Hal}
}
@article {1973326,
	title = {A Cross-Cultural Exploration of Subcultures of Consumption},
	journal = {Research in Consumer Behavior},
	volume = {9},
	year = {2000},
	month = {2000},
	pages = {47-69},
	keywords = {Marketing},
	author = {McAlexander,Jim and Fushimi,Katsu and Schouten,John}
}
@article {1981501,
	title = {A Harley-Davidson Story: Marketing and Building Customer Relationships},
	year = {2000},
	month = {2000},
	address = {Salem, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981506,
	title = {The Branding of An Alumni Association},
	year = {1999},
	month = {1999},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973331,
	title = {Sustainable Forestry, Swedish Style, for Europe{\textquoteright}s Greening Market},
	journal = {Journal of Forestry},
	volume = {96},
	year = {1998},
	month = {1998},
	pages = {38-43},
	abstract = {Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora{\textquoteright}s are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.},
	keywords = {Marketing},
	author = {Hansen,Eric N. and Fletcher,Richard and McAlexander,Jim}
}
@article {1981516,
	title = {Demand for Third-Party Certified Wood Products: A Case Study of the US and UK},
	year = {1997},
	month = {1997},
	address = {Pullman, Washington},
	keywords = {Marketing},
	author = {McAlexander,Jim and Hansen,Eric}
}
@article {1981521,
	title = {Marketing in the Graduate Curriculum},
	year = {1997},
	month = {1997},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981511,
	title = {Retailer Efforts for Sustainable Forest Products},
	year = {1997},
	month = {1997},
	address = {Vancouver, B.C.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Hansen ,Eric}
}
@article {1973336,
	title = {Site Selection by Professional Service Providers: The Case of Dental Practices},
	journal = {Journal of Marketing Theory and Practice},
	volume = {5},
	year = {1997},
	month = {1997},
	pages = {35-44},
	abstract = {Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.},
	keywords = {Marketing},
	author = {Becker,Boris and Kaldenburg ,Dennis and McAlexander,Jim}
}
@article {1981536,
	title = {Home Depot/Sainsbury, Preliminary Results},
	year = {1996},
	month = {1996},
	address = {Harrison Conference Center at Lake Bluff.  Lake Bluff, Illinois},
	keywords = {Marketing},
	author = {McAlexander,Jim and Hansen,Eric}
}
@article {1981526,
	title = {Interpersonal Relationships Within the Context of the Commercial Marketplace},
	year = {1996},
	month = {1996},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John W.}
}
@article {1981531,
	title = {Material Possessions and the Divorce Experience},
	year = {1996},
	month = {1996},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John  W.}
}
@article {1981541,
	title = {Close to the Customer: Gonzo Research in an Age of Quality},
	year = {1995},
	month = {1995},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973341,
	title = {Subcultures of Consumption: An Ethnography of the New Bikers},
	journal = {Journal of Consumer Research},
	volume = {22},
	year = {1995},
	month = {1995},
	pages = {43-61},
	abstract = {This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.},
	keywords = {Marketing},
	author = {Schouten ,John and McAlexander,Jim}
}
@article {1972586,
	title = {The Measurement of Service Quality in Healthcare: An Examination of Dental Practices},
	journal = {Journal of Health Care Marketing},
	year = {1994},
	month = {1994},
	pages = {34-40},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim}
}
@article {1972591,
	title = {Service Quality Measurement},
	journal = {Journal of Health Care Marketing},
	volume = {14},
	year = {1994},
	month = {1994},
	pages = {34-41},
	abstract = {Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients{\textquoteright} assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it{\textquoteright}s impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Kaldenburg ,Dennis and Koenig,Hal}
}
@article {1981546,
	title = {Subcultures of Consumption: Implications for Marketing},
	year = {1994},
	month = {1994},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973346,
	title = {Yellow Pages Usage by Professionals: An Exploratory Study of Dentists},
	journal = {Health Marketing Quarterly},
	volume = {12},
	year = {1994},
	month = {1994},
	pages = {97-110},
	keywords = {Marketing},
	author = {Becker,Boris and Kaldenberg ,Dennis and McAlexander,Jim}
}
@article {1980221,
	title = {Attracting and Retaining Dental Patients},
	year = {1993},
	month = {1993},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {Koenig,Hal and McAlexander,Jim}
}
@article {1973351,
	title = {Consumer Behavior and Divorce},
	journal = {Research in Consumer Behavior},
	volume = {6},
	year = {1993},
	month = {1993},
	pages = {153-184},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John and Roberts ,Scott D.}
}
@article {1981551,
	title = {Marketing in a Free Market Economy},
	year = {1993},
	month = {1993},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1973356,
	title = {Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance},
	journal = {Journal of Health Care Marketing},
	volume = {13},
	year = {1993},
	month = {1993},
	pages = {54-57},
	abstract = {The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of Oregon, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents{\textquoteright} yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Becker,Boris and Kaldenberg ,Dennis}
}
@article {1981556,
	title = {Attracting and Retaining Dental Patients},
	year = {1992},
	month = {1992},
	address = {Corvallis, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
@article {1981561,
	title = {Positioning Services},
	year = {1992},
	month = {1992},
	address = {Kenya},
	keywords = {Marketing},
	author = {McAlexander,Jim and Njue,Judith}
}
@article {1973361,
	title = {Positioning Professional Services: Segmenting the Financial Services Market},
	journal = {Journal of Professional Services Marketing},
	volume = {7},
	year = {1991},
	month = {1991},
	pages = {149-166},
	abstract = {Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John and Scammon ,Debra}
}
@article {1981566,
	title = {Services and the Consumer Experience: Reevaluating Positioning Strategies},
	year = {1991},
	month = {1991},
	address = {Portland, OR},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten ,John  W.}
}
@article {1973366,
	title = {Hairstyles as Transition Markers},
	journal = {Sociology and Social Research},
	volume = {74},
	year = {1989},
	month = {1989},
	pages = {58-62},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John}
}
@article {1981571,
	title = {The Symbolic Use of Hair Through Role Transitions and Life Structure Changes},
	year = {1989},
	month = {1989},
	address = {St. Louis},
	keywords = {Marketing},
	author = {McAlexander,Jim and Schouten,John  W.}
}
@article {1973371,
	title = {Are Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market},
	journal = {Journal of Public Policy and Marketing},
	volume = {7},
	year = {1988},
	month = {1988},
	pages = {185-202},
	keywords = {Marketing},
	author = {McAlexander,Jim and Scammon ,Debra}
}
@article {1973376,
	title = {McDonnell Douglas Corporation: A Case Study},
	journal = {Annual Advances in Business Cases},
	year = {1988},
	month = {1988},
	pages = {311-336},
	keywords = {Marketing},
	author = {McAlexander,Jim and Nassen,Kent and Shrader ,C.  Bradley}
}
@article {1981581,
	title = {McDonnell Douglas Corporation: A Case Study},
	year = {1988},
	month = {1988},
	address = {Ames, Iowa},
	keywords = {Marketing},
	author = {McAlexander,Jim and Nassen,Kent and Shrader,C.  Bradley}
}
@article {1973381,
	title = {Measuring Commercial Bank Customers{\textquoteright} Attitudes Toward the Quality of the Financial Services Marketing Relationship},
	journal = {Journal of Professional Services Marketing},
	volume = {4},
	year = {1988},
	month = {1988},
	pages = {75-96},
	keywords = {Marketing},
	author = {Teas,R.  Kenneth and Dorsch ,Michael J. and McAlexander,Jim}
}
@article {1973386,
	title = {Positioning Services for Competitive Advantage},
	journal = {Journal of Services Marketing},
	volume = {13},
	year = {1988},
	month = {1988},
	pages = {69-75},
	keywords = {Marketing},
	author = {Schouten,John W. and McAlexander,Jim}
}
@article {1973391,
	title = {Positioning Services for Competitive Advantage},
	journal = {Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin},
	year = {1988},
	month = {1988},
	pages = {60-65},
	keywords = {Marketing},
	author = {Schouten,John  W. and McAlexander,Jim}
}
@article {1981576,
	title = {Strategic Marketing Management},
	year = {1988},
	month = {1988},
	keywords = {Marketing},
	author = {McAlexander,Jim}
}
