@article {1976331,
	title = {Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Dr. Lisa}
}
@article {1976341,
	title = {Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research},
	year = {2007},
	month = {2007},
	address = {Hanover, NH},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Dr. Lisa}
}
