@article {1969546,
title = {The Effect of Behavioral Tracking Practices on Consumers{\textquoteright} Shopping Evaluations and Repurchase Intention toward Trust Online Retailers},
journal = {Computers in Human Behavior},
volume = {29},
year = {2013},
month = {2013},
pages = {901-909},
address = {Elsevier},
abstract = {The study applies the Stimulus-Organism-Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers{\textquoteright} evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies
such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers{\textquoteright} repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.
},
keywords = {Business Law, Design Program},
author = {Jai,Tun-Min and Burns,Leslie and King,Nancy}
}