@article {1973381, title = {Measuring Commercial Bank Customers{\textquoteright} Attitudes Toward the Quality of the Financial Services Marketing Relationship}, journal = {Journal of Professional Services Marketing}, volume = {4}, year = {1988}, month = {1988}, pages = {75-96}, keywords = {Marketing}, author = {Teas,R. Kenneth and Dorsch ,Michael J. and McAlexander,Jim} }