@article {1973491, title = {Cultural Differences in the Online Behavior of Consumers}, journal = {Communications of the ACM}, volume = {45}, year = {2002}, month = {2002}, pages = {138-143}, keywords = {Marketing}, author = {Chau,P. Y.K. and Cole,M. and Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Keefe,Robert M.} }