@conference {1972176, title = {Social Media Response Based Upon Media Richness}, booktitle = {America{\textquoteright}s Conference on Information System}, year = {2018}, month = {2018}, address = {New Orleans, LA}, keywords = {Business Analytics}, author = {Kaskela,Timothy and Song,J} } @conference {1972181, title = {Social Media Responses Based Upon Frames and Symbol Sets}, booktitle = {17th Annual Pre-ICIS Workshop on HCI Research in MIS}, year = {2018}, month = {2018}, address = {San Francisco, CA}, keywords = {Business Analytics}, author = {Kaskela,Timothy and Song,J} }