@article {1975236, title = {Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy}, journal = {Journal of Public Policy and Marketing}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Ozanne,Lucie and Stornelli,Jason and Luchs,Michael and Mick,David and Bayuk,Julia and Birau,Mia and Chugani-Marquez,Sunaina and Fransen,Marieke and Herziger,Atar and Komorova,Yuliya and Minton,Elizabeth and Reshadi,Farnoush and Sullivan-Mort,Gillian and Trujillo,Carlos and Bae,Hyeyoon and Dhandra,Tavleen and Z{\'u}{\~n}iga,Miguel Angel} }