@article {1976261,
	title = {Morality Appraisals in Consumer Responsibilization},
	year = {2023},
	month = {2023},
	address = {Storrs, Connecticut},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
@article {1968791,
	title = {Arming Teachers - An Effective Security Measure or False Sense of Security?},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	url = {https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@conference {1968771,
	title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology},
	booktitle = {Association for Consumer Research 2022 Conference},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle}
}
@article {1976266,
	title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology},
	year = {2022},
	month = {2022},
	address = {Perth, Australia},
	keywords = {Marketing},
	author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle}
}
@conference {1968781,
	title = {The (Ir)Responsible American Consumer:  Examining Morality and Responsibilization for Armed Self-Defense},
	booktitle = {Association for Consumer Research 2022 Conference},
	year = {2022},
	month = {2022},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
@booklet {1968796,
	title = {Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising},
	year = {2022},
	month = {2022},
	address = {Chicago, IL},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett}
}
@conference {1968786,
	title = {The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap},
	booktitle = {Consumer Culture Theory Conference},
	volume = {2022},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Pellandini-Simanyi,Lena and Barnhart,Michelle}
}
@conference {1968776,
	title = {Platformization of American Gun Culture},
	booktitle = {Consumer Culture Theory 2022 Conference},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee}
}
@article {1968806,
	title = {UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems},
	journal = {Journal of Business Research},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@conference {1968811,
	title = {How Marketing Can UNRAVEL Wicked Social Problems},
	booktitle = {Marketing \& Public Policy Conference - American Marketing Association},
	year = {2021},
	month = {2021},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@conference {1968801,
	title = {Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market},
	booktitle = {Association for Consumer Research 2021 Conference (North America)},
	year = {2021},
	month = {2021},
	address = {Duluth, MN},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett}
}
@conference {1968821,
	title = {What{\textquoteright}s Love Got to Do with It that Technology can{\textquoteright}t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble},
	booktitle = {Association of Consumer Research},
	volume = {48},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	author = {Penaloza,Lisa and Kelleher,Carol   Mary Ellen and Barnhart,Michelle}
}
@article {1968816,
	title = {Why Americans Are Buying More Guns than Ever},
	year = {2020},
	month = {2020},
	keywords = {Marketing},
	url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@article {1976271,
	title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms},
	year = {2019},
	month = {2019},
	address = {Montreal, Canada},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
@conference {1968831,
	title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms},
	booktitle = {Consumer Culture Theory Consortium},
	year = {2019},
	month = {2019},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
@article {1968836,
	title = {Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	url = {https://theglobepost.com/2019/01/02/risks-arming-school-staff/},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@inbook {1968846,
	title = {Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and  Firearms Studies},
	year = {2019},
	month = {2019},
	address = {New York},
	keywords = {Marketing},
	isbn = {978-1-138-90426-2},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@article {1968841,
	title = {How a "Missing" Movement Made Gun Control a Winning Issue},
	year = {2019},
	month = {2019},
	keywords = {Marketing},
	url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@conference {1968826,
	title = {Relating American{\textquoteright}s Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment},
	booktitle = {Association for Consumer Research},
	year = {2019},
	month = {2019},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
@booklet {1968856,
	title = {Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms},
	year = {2018},
	month = {2018},
	address = {Odense, Denmark},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@conference {1968851,
	title = {Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market},
	booktitle = {Association for Consumer Research},
	volume = {46},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@article {1968861,
	title = {Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense},
	journal = {Journal of the Association for Consumer Research},
	volume = {3},
	year = {2018},
	month = {2018},
	address = {University of Chicago Press},
	abstract = {Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Brandon and McAlexander,Jim}
}
@booklet {1968866,
	title = {Why Trump{\textquoteright}s Idea to Arm Teachers May Miss the Mark},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	url = {https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@article {1968876,
	title = {Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers},
	journal = {Journal of Macromarketing},
	volume = {37},
	year = {2017},
	month = {2017},
	pages = {393-408},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim}
}
@article {1976286,
	title = {Assembling Safety in an Armed America},
	year = {2017},
	month = {2017},
	address = {Eugene, Oregon},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@article {1976291,
	title = {Assembling Safety in an Armed America},
	year = {2017},
	month = {2017},
	address = {Melbourne, Australia},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@article {1976276,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {San Diego, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@conference {1968871,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	booktitle = {Association for Consumer Research},
	volume = {45},
	year = {2017},
	month = {2017},
	pages = {675-676},
	address = {San Diego, CA},
	keywords = {Marketing},
	url = {twitter.com/huffmatic},
	author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim}
}
@article {1976281,
	title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America},
	year = {2017},
	month = {2017},
	address = {Anaheim, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1968881,
	title = {Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP},
	journal = {Journal of Macromarketing},
	volume = {37},
	year = {2017},
	month = {2017},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Mish,Jenny}
}
@article {1976296,
	title = {Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock},
	year = {2016},
	month = {2016},
	address = {San Luis Obispo, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon}
}
@article {1976311,
	title = {Marketing Services to Older Consumers},
	year = {2015},
	month = {2015},
	address = {Eugene, OR},
	keywords = {Marketing},
	author = {Barnhart,Michelle}
}
@article {1976306,
	title = {(Re)Assembling Family: An Examination of How Senior Families {\textquoteright}Do{\textquoteright} Family},
	year = {2015},
	month = {2015},
	address = {University of Arkansas},
	keywords = {Marketing},
	author = {Huff,Aimee and Barnhart,Michelle}
}
@article {1976301,
	title = {Round Table panelist - The future of research in eldercare},
	year = {2015},
	month = {2015},
	address = {New Orleans},
	keywords = {Marketing},
	author = {Barnhart,Michelle}
}
@article {1976316,
	title = {Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended},
	year = {2014},
	month = {2014},
	address = {Guadalajara, Mexico},
	keywords = {Marketing},
	author = {Gentry,James and Phillips,Lynn and Barnhart,Michelle}
}
@article {1976326,
	title = {In and Out: Paid Caregivers as Members of the Family...kind of},
	year = {2014},
	month = {2014},
	address = {Helsinki, Finland},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee}
}
@article {1968886,
	title = {Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family},
	journal = {Journal of Marketing Management},
	volume = {30},
	year = {2014},
	month = {2014},
	pages = {1680-1702},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Cotte,June}
}
@article {1976321,
	title = {A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption},
	year = {2014},
	month = {2014},
	address = {Atlanta, GA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Ratchford,Mark}
}
@article {1968891,
	title = {Financial insecurity and deprivation},
	journal = {Journal of Consumer Research},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	author = {Fischer,Ellen and Martin,Kelly and Hill,Ronald and Kamakura,Wagner and Du,Rex and Penaloza,Lisa and Barnhart,Michelle and Sharma,Eesha and Alter,Adam and Ustuner,Tuba and Thompson,Craig}
}
@article {1968896,
	title = {Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble},
	journal = {Journal of Consumer Research},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Lisa}
}
@article {1968901,
	title = {Development and Validation of the Technology Adoption Propensity (TAP) Index},
	journal = {Journal of Business Research},
	volume = {65},
	year = {2012},
	month = {2012},
	pages = {1209-1215},
	keywords = {Marketing},
	author = {Ratchford,Mark and Barnhart,Michelle}
}
@article {1968906,
	title = {Living U.S. Capitalism: The Normalization of Credit/Debt},
	journal = {Journal of Consumer Research},
	volume = {38},
	year = {2011},
	month = {2011},
	pages = {743-762},
	keywords = {Marketing},
	author = {Penaloza,Lisa and Barnhart,Michelle}
}
@conference {1984291,
	title = {Negotiating Agency in the Elderly Consumption Ensemble},
	booktitle = {Association for Consumer Research},
	volume = {36},
	year = {2009},
	month = {2009},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Lisa}
}
@article {1976336,
	title = {Negotiating Agency in the Elderly Consumption Ensemble},
	year = {2008},
	month = {2008},
	address = {San Francisco, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Lisa}
}
@article {1976331,
	title = {Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Dr. Lisa}
}
@article {1976341,
	title = {Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research},
	year = {2007},
	month = {2007},
	address = {Hanover, NH},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Penaloza,Dr. Lisa}
}
@conference {1984296,
	title = {Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index},
	booktitle = {Proceedings of the American Marketing Association Winter Conference 2007},
	year = {2007},
	month = {2007},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Ratchford,Mark}
}
@article {1976346,
	title = {Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index},
	year = {2007},
	month = {2007},
	address = {San Diego, CA},
	keywords = {Marketing},
	author = {Barnhart,Michelle and Ratchford,Mark}
}
@article {1968911,
	title = {Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain},
	journal = {Journal of Comparative Neurology},
	volume = {387},
	year = {1997},
	month = {1997},
	pages = {385-398},
	keywords = {Marketing},
	author = {Breese,Charles and Adams,C. and Logel,Judy and Drebing,Carla and Rollins,Yvonne and Barnhart,Michelle and Sullivan,Bernadette and DeMasters,Bette and Freedman,Robert and Leonard,Sherry}
}
@article {1968766,
	title = {Morality Appraisals in Consumer Responsibilization},
	journal = {Journal of Consumer Research},
	month = {2023 In Press},
	abstract = {Abstract: In recent decades, U.S. {\textquotedblleft}pro-gun{\textquotedblright} lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers{\textquoteright} responses to responsibilization for this morally fraught set of behaviors, and the role of consumers{\textquoteright} various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler \& Veresiu 2014). Consumers{\textquoteright} understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers{\textquoteright} active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.<br><br>},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}
