@article {1976261, title = {Morality Appraisals in Consumer Responsibilization}, year = {2023}, month = {2023}, address = {Storrs, Connecticut}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @article {1968791, title = {Arming Teachers - An Effective Security Measure or False Sense of Security?}, year = {2022}, month = {2022}, keywords = {Marketing}, url = {https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909}, author = {Barnhart,Michelle and Huff,Aimee} } @conference {1972001, title = {Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups}, booktitle = {Consumer Culture Theory 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Harrold,Mycah and Borquez,Anabella Donnadieu and Huff,Aimee} } @article {1976266, title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology}, year = {2022}, month = {2022}, address = {Perth, Australia}, keywords = {Marketing}, author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle} } @conference {1968771, title = {Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology}, booktitle = {Association for Consumer Research 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee and Barnhart,Michelle} } @conference {1968781, title = {The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense}, booktitle = {Association for Consumer Research 2022 Conference}, year = {2022}, month = {2022}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @booklet {1968796, title = {Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising}, year = {2022}, month = {2022}, address = {Chicago, IL}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett} } @conference {1968776, title = {Platformization of American Gun Culture}, booktitle = {Consumer Culture Theory 2022 Conference}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Barnhart,Michelle and Drenten,Jenna and Gurrieri,Lauren and Huff,Aimee} } @conference {1972006, title = {The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada}, booktitle = {2022 Marketing \& Public Policy Conference - American Marketing Association}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} } @article {1968806, title = {UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems}, journal = {Journal of Business Research}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @booklet {1972011, title = {You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products}, year = {2022}, month = {2022}, keywords = {Marketing}, author = {Harrold,Mycah and Donnadieu Borquez,Anabella and Huff,Aimee} } @conference {1968811, title = {How Marketing Can UNRAVEL Wicked Social Problems}, booktitle = {Marketing \& Public Policy Conference - American Marketing Association}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1972016, title = {The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market}, journal = {Journal of Consumer Research}, year = {2021}, month = {2021}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J. S.} } @conference {1968801, title = {Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market}, booktitle = {Association for Consumer Research 2021 Conference (North America)}, year = {2021}, month = {2021}, address = {Duluth, MN}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and Burkhardt,Brett} } @article {1968816, title = {Why Americans Are Buying More Guns than Ever}, year = {2020}, month = {2020}, keywords = {Marketing}, url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1976271, title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms}, year = {2019}, month = {2019}, address = {Montreal, Canada}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @conference {1968831, title = {American Consumers{\textquoteright} Understandings of the Right to Consume Firearms}, booktitle = {Consumer Culture Theory Consortium}, year = {2019}, month = {2019}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @article {1968836, title = {Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting}, year = {2019}, month = {2019}, keywords = {Marketing}, url = {https://theglobepost.com/2019/01/02/risks-arming-school-staff/}, author = {Barnhart,Michelle and Huff,Aimee} } @inbook {1968846, title = {Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies}, year = {2019}, month = {2019}, address = {New York}, keywords = {Marketing}, isbn = {978-1-138-90426-2}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1968841, title = {How a "Missing" Movement Made Gun Control a Winning Issue}, year = {2019}, month = {2019}, keywords = {Marketing}, url = {https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles$\#$:~:text=Why\%20Americans\%20are\%20buying\%20more\%20guns\%20than\%C2\%A0ever}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1972026, title = {Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers}, journal = {Academy of Management Learning and Education}, volume = {18}, year = {2019}, month = {2019}, pages = {261-285}, abstract = {This study examines academic isolation {\textendash} an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one{\textquoteright}s engagement with the field {\textendash} as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers{\textquoteright} isolation in their institutions, we theorize early career researchers{\textquoteright} isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers{\textquoteright} perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.}, keywords = {Marketing}, author = {Brouard,Myriam and Belkir,Meriam and Brunk,Katja and Dalmoro,Marlon and Ferriera,Maria Christina and Figueirdo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @article {1979306, title = {Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers}, year = {2019}, month = {2019}, address = {Boston}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @conference {1968826, title = {Relating American{\textquoteright}s Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment}, booktitle = {Association for Consumer Research}, year = {2019}, month = {2019}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} } @conference {1972021, title = {Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market}, booktitle = {American Marketing Association Winter Educators{\textquoteright} Conference 2019}, volume = {30}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah} } @booklet {1968856, title = {Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1979311, title = {Legitimacy and the Politics of Things}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} } @conference {1968851, title = {Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market}, booktitle = {Association for Consumer Research}, volume = {46}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1968861, title = {Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense}, journal = {Journal of the Association for Consumer Research}, volume = {3}, year = {2018}, month = {2018}, address = {University of Chicago Press}, abstract = {Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Brandon and McAlexander,Jim} } @booklet {1972031, title = {Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains}, year = {2018}, month = {2018}, address = {Odense, Denmark}, keywords = {Marketing}, author = {Huff,Aimee} } @booklet {1968866, title = {Why Trump{\textquoteright}s Idea to Arm Teachers May Miss the Mark}, year = {2018}, month = {2018}, keywords = {Marketing}, url = {https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1968876, title = {Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers}, journal = {Journal of Macromarketing}, volume = {37}, year = {2017}, month = {2017}, pages = {393-408}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} } @article {1976286, title = {Assembling Safety in an Armed America}, year = {2017}, month = {2017}, address = {Eugene, Oregon}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1976291, title = {Assembling Safety in an Armed America}, year = {2017}, month = {2017}, address = {Melbourne, Australia}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1976281, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, year = {2017}, month = {2017}, address = {Anaheim, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @conference {1968871, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, booktitle = {Association for Consumer Research}, volume = {45}, year = {2017}, month = {2017}, pages = {675-676}, address = {San Diego, CA}, keywords = {Marketing}, url = {twitter.com/huffmatic}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} } @article {1976276, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, year = {2017}, month = {2017}, address = {San Diego, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @article {1979316, title = {Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies}, year = {2017}, month = {2017}, address = {University of Arizona}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979321, title = {Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field}, year = {2017}, month = {2017}, address = {Anaheim, CA}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @article {1972036, title = {Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings}, journal = {Journal of Marketing Management}, volume = {33}, year = {2017}, month = {2017}, pages = {244-271}, abstract = {We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products {\textendash} materials, form and function {\textendash} can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.}, keywords = {Marketing}, author = {Wilner,Sarah J. S. and Huff,Aimee} } @article {1972046, title = {The Evolving Family Assemblage: How Senior Families {\textquoteright}Do{\textquoteright} Family}, journal = {European Journal of Marketing}, volume = {50}, year = {2016}, month = {2016}, pages = {892-915}, abstract = {Purpose
A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.

Approach
This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.

Findings
This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.

Originality/Value
This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families {\textquoteleft}do{\textquoteright} family; and 3) argues for a broader notion of family {\textendash} one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life.}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @article {1979326, title = {From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT}, year = {2016}, month = {2016}, address = {Lille, France}, keywords = {Marketing}, author = {Belkhir,Meriam and Brouard,Myriam and Brunk,Katja H. and Campana,Mario and Dalmoro,Marlon and Ferreira,Marcia Christina and Figueiredo,Bernardo and Huff,Aimee and Scaraboto,Daiane and Sibai,Olivier and Smith,Andrew} } @article {1979331, title = {The Pot Problem: The Role of Design in Legitimation of New Markets}, year = {2016}, month = {2016}, address = {Las Vegas}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J.S. and Humphreys,Ashlee} } @conference {1972041, title = {The Pot Problem: The Role of Design in Legitimation of New Markets}, booktitle = {American Marketing Association 2016 Winter Educators{\textquoteright} Proceedings}, year = {2016}, month = {2016}, pages = {D10-11}, keywords = {Marketing}, author = {Huff,Aimee and Humphreys,Ashlee and Wilner,Sarah J.S.} } @article {1976296, title = {Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock}, year = {2016}, month = {2016}, address = {San Luis Obispo, CA}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and McAlexander,Jim and McAlexander,Brandon} } @article {1979336, title = {Focus on the Form, Forget about the Function: Marketplaces for Illicit Products}, year = {2015}, month = {2015}, address = {San Antonio, TX}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J. S.} } @article {1976306, title = {(Re)Assembling Family: An Examination of How Senior Families {\textquoteright}Do{\textquoteright} Family}, year = {2015}, month = {2015}, address = {University of Arkansas}, keywords = {Marketing}, author = {Huff,Aimee and Barnhart,Michelle} } @article {1979341, title = {Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy}, year = {2014}, month = {2014}, address = {London, UK}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah J. S.} } @article {1976326, title = {In and Out: Paid Caregivers as Members of the Family...kind of}, year = {2014}, month = {2014}, address = {Helsinki, Finland}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee} } @article {1968886, title = {Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family}, journal = {Journal of Marketing Management}, volume = {30}, year = {2014}, month = {2014}, pages = {1680-1702}, keywords = {Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Cotte,June} } @article {1972051, title = {Complexities of consumption: The case of childcare}, journal = {Journal of Consumer Affairs}, volume = {47}, year = {2013}, month = {2013}, pages = {72-97}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,J} } @article {1979346, title = {Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design}, year = {2013}, month = {2013}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah} } @article {1979351, title = {Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design}, year = {2013}, month = {2013}, address = {Tucson}, keywords = {Marketing}, author = {Huff,Aimee and Wilner,Sarah} } @article {1979361, title = {Commercial Elder Care: Implications for Consumer Research and Public Policy}, year = {2012}, month = {2012}, address = {Toronto}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979356, title = {Using the Marketplace to Reconceptualize Motherhood}, year = {2012}, month = {2012}, address = {Vancouver}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @article {1979376, title = {The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Huff,Aimee and Cotte,June} } @article {1979386, title = {The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care}, year = {2011}, month = {2011}, address = {Chicago}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979366, title = {Boycotters Who Don{\textquoteright}t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Wang,Juan and Huff,Aimee} } @inbook {1972056, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, volume = {13}, year = {2011}, month = {2011}, pages = {111-126}, address = {Bingley}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979381, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, year = {2011}, month = {2011}, address = {Chicago}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1979371, title = {Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts}, year = {2011}, month = {2011}, address = {St Louis}, keywords = {Marketing}, author = {Huff,Aimee} } @article {1968766, title = {Morality Appraisals in Consumer Responsibilization}, journal = {Journal of Consumer Research}, month = {2023 In Press}, abstract = {Abstract: In recent decades, U.S. {\textquotedblleft}pro-gun{\textquotedblright} lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers{\textquoteright} responses to responsibilization for this morally fraught set of behaviors, and the role of consumers{\textquoteright} various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler \& Veresiu 2014). Consumers{\textquoteright} understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers{\textquoteright} active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

}, keywords = {Business Law, Marketing}, author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara} }