@article {1972606, title = {Applying Total Quality Management to Business Education}, journal = {Journal of Education for Business}, volume = {68}, year = {1993}, month = {1993}, pages = {325-329}, abstract = {The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.}, keywords = {Marketing}, author = {Brown,Daniel J. and Koenig,Hal} }