@article {1973396, title = {Hospitality Industry Labor Shortage A Mixed?Methods Investigation}, year = {2017}, month = {2017}, keywords = {BIS, Marketing, OSU-Cascades, OSU-Cascades Hospitality Mgt}, author = {Montgomery,Todd} } @article {1981586, title = {Segmenting a Fragmented Market {\textendash} Challenges and How to Get It Right}, year = {2011}, month = {2011}, keywords = {BIS, Marketing, OSU-Cascades, OSU-Cascades Hospitality Mgt}, author = {Montgomery,Todd} }