@conference {1970181, title = {Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?}, booktitle = {Association for Consumer Research}, year = {2018}, month = {2018}, keywords = {Marketing}, author = {Chen,Johnny and Gurel-Atay,Eda and Kahle,Lynn R and Suh,Wang Suk} } @article {1970191, title = {Changes in Social Values in the United States, 1976-2007: {\textquoteright}Self-Respect{\textquoteright} Is on the Upswing as {\textquoteright}Sense of Belonging{\textquoteright} Becomes Less Important.}, journal = {Journal of Advertising Research}, volume = {50}, year = {2010}, month = {2010}, pages = {57-67}, keywords = {Marketing}, author = {Chen,Johnny and Gurel-Atay,Eda and Xie,Guang-Xin and Kahle,Lynn} }