@article {1973501, title = {Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks}, journal = {MIS Quarterly}, volume = {26}, year = {2002}, month = {2002}, pages = {269-290}, keywords = {Marketing}, author = {Massey,A. P. and Montoya,Mitzi and O{\textquoteright}Driscoll,T. M.} }