01726nas a2200181 4500008004100000245012500041210006900166260000900235300001000244490000800254520104000262653003201302100001601334700001801350700002201368700002001390856013401410 2020 eng d00aCelebrity CEO, Identity Threat, and Impression Management: Impact of Celebrity Status on Corporate Social Responsibility0 aCelebrity CEO Identity Threat and Impression Management Impact o c2020 a69-840 v1113 aIn this study, we examine the impact of CEO celebrity status on the propensity of firms to
engage in corporate social responsibility (CSR). Integrating identity and impression management
theories, we argue that a firm’s engagement in CSR activities is affected by a celebrity CEO’s
impression management motive to maintain his/her identity and status as a celebrity. We then
explore three boundary conditions under which the effects of celebrity status on CSR may be
strengthened. We find that celebrity CEOs’ engagement in CSR activities as an impression
management tactic increases when uncertainty surrounding a firm’s expected performance is
high, when firm performance is low, and the competitive intensity of the industry is high. The
findings of this study provide useful insights into the specific ways by which celebrity CEOs
attempt to protect their established status and reputation. This paper contributes to various
domains of research concerning CEOs, impression management, and CSR.10aStrategy & Entrepreneurship1 aLee, Gilsoo1 aCho, Sam, Yul1 aArthurs, Jonathan1 aLee, Eun, Kyung uhttps://business.oregonstate.edu/biblio/celebrity-ceo-identity-threat-and-impression-management-impact-celebrity-status-corporate