01647nas a2200169   4500008004100000245012700041210006900168260000900237300001200246490000700258520099700265653003201262100002001294700001401314700001501328856013401343       2009                        eng d00aMarket Responsiveness, Top Management Risk Taking, and the Role of Strategic Learning as Determinants of Market Pioneering0 aMarket Responsiveness Top Management Risk Taking and the Role of  c2009  a782-7880 v623 aThis study investigates managerial and organizational factors associated with engaging in a market pioneering strategy. Specifically, top management risk taking and the firm-level capability of market responsiveness are hypothesized to be associated with market pioneering. Additionally, strategic learning self efficacy is hypothesized to moderate the effects of top management risk taking and market responsiveness on market pioneering. Moderated regression analysis based on data collected from 111 manufacturing firms supports the hypotheses. Top management risk taking and market responsiveness positively predict the use of a pioneering strategy. Strategic learning self efficacy makes market pioneering more palatable to risk-averse top managers who might not otherwise engage in pioneering. Finally, strategic learning self efficacy strengthens the relationship between market responsiveness and market pioneering. Implications for future theory, practice, and research are discussed.10aStrategy & Entrepreneurship1 aGarrett, Robert1 aCovin, J.1 aSlevin, D.  uhttps://business.oregonstate.edu/biblio/market-responsiveness-top-management-risk-taking-and-role-strategic-learning-determinants