01358nas a2200169   4500008004100000245014100041210006900182260004600251300001200297490000700309520068600316653000801002653001701010100001601027700001501043856013001058       2013                        eng d00aWhat Do They Know About Me In The Cloud? A Comparative Law Perspective On Protecting the Privacy and Security of Sensitive Consumer Data0 aWhat Do They Know About Me In The Cloud A Comparative Law Perspe  aWiley Periodicals, Inc., Malden, MAc2013  a413-4820 v503 aHow much does the cloud know about us? Should we care? In cloud computing, sensitive personal data flows in a global network of internet connected computers, creating attractive targets for hackers, challenging law enforcement and raising concerns about government surveillance. From an information privacy perspective, this article discusses how well the management information systems practices and laws in the United States and Europe protect the privacy and security of sensitive consumer data in the cloud. It examines policies and proposed regulations and makes suggestions for legal reforms in both jurisdictions to protect the privacy and security of sensitive information.10aBIS10aBusiness Law1 aKing, Nancy1 aRaja, V.T.  uhttps://business.oregonstate.edu/biblio/what-do-they-know-about-me-cloud-comparative-law-perspective-protecting-privacy-and-001260nas a2200145   4500008004100000245011900041210006900160260004800229300001200277490000600289520076100295653001701056100001601073856002501089       2011                        eng d00aWhy Privacy Discussions about Pervasive Online Customer Profiling Should Focus on Expanding Roles of Third-Parties0 aWhy Privacy Discussions about Pervasive Online Customer Profilin  aInterscience Enterprises, Ltd, Genevac2011  a193-2290 v43 aAbstract: Network advertising associations, consumer databases, data mining services and advertising exchanges play important roles in the online behavioural advertising industry. The participation of such third-party businesses in consumer profiling and generating targeted direct marketing communications raises significant consumer privacy and data protection concerns. This article analyzes the regulatory framework s of the European Union and the United States and legal developments on this topic to assess how well consumers’ privacy concerns are being addressed. It then provides recommendations for regulatory reform specific to third-party involvement in the behavioural advertising industry to enhance consumers’ privacy and data protection.10aBusiness Law1 aKing, Nancy  uwww.inderscience.com