TY - JOUR T1 - The Affect Heuristic in Early Judgments of Product Innovations JF - Journal of Consumer Behaviour Y1 - 2014 A1 - King,Jesse A1 - Slovic,P KW - Marketing KW - OSU-Cascades VL - 16 CP - 6 U2 - a U4 - 217339541504 ID - 217339541504 ER -