TY - JOUR T1 - Profiling the Mobile Customer: Is Industry Self-Regulation Adequate to Protect Consumer Privacy When Behavioural Advertisers Target Mobile Users? JF - Computer Law and Security Review Y1 - 2010 A1 - King,Nancy A1 - Jessen,Pernille Wegener KW - Business Law AB - Mobile customers are increasingly confronted with behavioural advertising targeted individually on the basis of profiles generated by applying technologies to mine databases containing personally-identifying or anonymous data. This article is the second in a two part series on “Profiling the Mobile Customer.” The first article identified privacy gaps in the existing regulatory frameworks in the EU and the U.S. that need to be closed to protect consumers’ privacy and personal data. This second article examines alternative approaches to protect consumers’ privacy that include legislation, industry self-regulation and privacy-enhancing technologies. Concluding that neither industry self-regulation nor available privacy-enhancing technologies will be adequate to close the gap, this article points out important subject matters that need to be fully tackled by regulators in the EU and U.S. and offers suggestions about how to do this. CY - Oxford VL - 26 UR - www.sciencedirect.com CP - 6 U2 - a U4 - 22324316161 ID - 22324316161 ER -