TY - JOUR T1 - The Program Context of War News: Exploring Influences on Television Advertising Effectiveness Y1 - 2004 A1 - Aiken,Damon A1 - Malkewitz,Keven A1 - Bowe,Darcy KW - Marketing U2 - a U4 - 257902770176 ID - 257902770176 ER -